General EV Conversation
Racer
Joined: Jan 2025
Posts: 1,348
Likes: 343
Which vehicle is still in production.
Farley turned out to be a BS artist, very disappointing.
https://x.com/SawyerMerritt/status/2000753432412520704
Farley turned out to be a BS artist, very disappointing.
https://x.com/SawyerMerritt/status/2000753432412520704
Farley got played though, designing an uber niche truck that had to come to market first, sold few just because the F150 territory was challenged by a startup.
Lead Lap
Joined: May 2010
Posts: 3,954
Likes: 1,578
From: San Diego, CA
This if anything is evidence that for EV sales the Tesla model is the right one. Ford was initially trying do this with the creation of Model E as a separate division to open up the opportunity to potentially sell direct. In the end, they did not do that, and it was probable a mistake.
Lexus Champion
Joined: Oct 2019
Posts: 19,653
Likes: 3,748
From: California
It's still the best selling EV truck to date. The thing that actually impacted Ford was their terrible dealers. Many didn't embrace the EV truck as it gave them little to no ongoing revenue, and many were initially adding huge ADM. There are myriad stories of people going to dealers and those dealers actively trying to sell them ICE trucks instead.
This if anything is evidence that for EV sales the Tesla model is the right one. Ford was initially trying do this with the creation of Model E as a separate division to open up the opportunity to potentially sell direct. In the end, they did not do that, and it was probable a mistake.
This if anything is evidence that for EV sales the Tesla model is the right one. Ford was initially trying do this with the creation of Model E as a separate division to open up the opportunity to potentially sell direct. In the end, they did not do that, and it was probable a mistake.
If anything, Dealerships killed the Lightning, IMO
Racer
Joined: Jan 2025
Posts: 1,348
Likes: 343
It's still the best selling EV truck to date. The thing that actually impacted Ford was their terrible dealers. Many didn't embrace the EV truck as it gave them little to no ongoing revenue, and many were initially adding huge ADM. There are myriad stories of people going to dealers and those dealers actively trying to sell them ICE trucks instead.
This if anything is evidence that for EV sales the Tesla model is the right one. Ford was initially trying do this with the creation of Model E as a separate division to open up the opportunity to potentially sell direct. In the end, they did not do that, and it was probable a mistake.
This if anything is evidence that for EV sales the Tesla model is the right one. Ford was initially trying do this with the creation of Model E as a separate division to open up the opportunity to potentially sell direct. In the end, they did not do that, and it was probable a mistake.
Racer
Joined: Jan 2025
Posts: 1,348
Likes: 343
I agree, dealerships are the roadblock. You remember back when you bought yours we had a discussion about this. I had put in a pre-order, and when the dealership contacted me (Mission Ford), they were adding a huge markup, so I ended up backing out. Had it been the "Tesla sales Model", I would have had an F-150 Lightning sitting in my driveway to replace my Sienna. I can also tell you similar stories of how a friend ordered a Mach-E, and when it arrived at the dealership (Ford of Oakland), they failed to contact him because if he didn't pick it by a certain date, they could go ahead and resell it with an ADM markup. Luckily he contacted Ford directly and found out it had arrived. When he came to pick it up, they had already printed a new MSRP sticker with a $10k markup because they were anticipating him missing the pickup deadline.
If anything, Dealerships killed the Lightning, IMO
If anything, Dealerships killed the Lightning, IMO
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