It's actually pretty simple, traditional truck buyers, specifically F-150 buyers aren't interested in paying more for an EV version of their favorite truck. And Truck buyers aren't interested in EV's as much as Ford thought they were. Just my opinion, there could be other factors as well

 

It's also simple--- vast majority of F-150 buyers don't want the Lightning.. 96.4% to be exact.

Everyone thought the roads would be filled with them at first....

I could have told everyone, including Ford, that truck buyers didn't want EVs.

I don't even know why GM is wasting time with theirs. They 're close to $100,000.

 

Not useful as a proper work truck as downtime due to charging and range will always be a issue. For those with an outdoor lifestyle, those people want to get to their destination. And then there are those that live in rural areas. For a city truck, for someone who might live in downtown Toronto. I guess it would work as a daily

The GM pick up trucks remind me of the avalanche. I just don’t see them as compelling products.

I like the idea, as it was the same design and it was body on frame.

 

Then there's me:

 

I would wager most work trucks drive under 150 miles per day. The cheapest F150 starts at $37K. The cheapest Lightning starts at $63K. If you get into fleet sales the ICE F150 can probably be had for cheaper so the question becomes if I'm running business that needs disposable trucks that get replaced every 2-4 years, why would I pay the premium for an EV?

 

My post wasn’t directed at anyone I was just passing something along. There will always be EVs and I’m glad everyone in here likes their cars.

And yeah, a basic white gas work truck that’s a GMC is about 40 grand, I went to the dealer months ago to check them out.

 

There’s a huge thread of Tundra owners who also own EVs on the tundra forum.

Not a full EV but I appreciate my PHEV and I’m a gas truck owner as well.

 

I 100 percent get what you are saying, for most the cost of the Lightning doesn't make economic sense. Also note, sales numbers on the F-150 in general also declined last quarter and for the first time, Model Y outsold it. I don't know if this has to do with price increases, gas prices, or just a shift to cheaper vehicles, only time will tell

 

words matter...

not surprising given the much higher cost, limited range if towing, etc.

why do you say 'everyone'? what source do you have for that? i certainly never thought that!

the lightning is certainly a great product. initially VERY expensive considering it is basically an electric version of the f150.

fomo.

agreed. math doesn't work although ev refueling essentially takes no human time (vs. gas), and there's the savings of electricity vs gas plus maintenance, but yes, unlikely to make up the difference.

i hate the word 'proper', implying some unchangeable 'order of things' and as i said, there's no time needed for charging if done overnight or any time no one's using the truck anyway.
and range won't 'always be an issue' and isn't always an issue, at all. that's just not true.

your more gentle 'put downs' noted so these 'upstart' ev trucks don't mess with the 'establishment'. by 'outdoor lifestyle', are you inferring towing some giant rv trailer? if so, yes, today the towing range would likely be 100mi. or less. but you know, even from toronto there's lots of 'outdoors' within 100 mi.

as for 'rural areas', you don't have to go that far. i live about 11mi. from town and my area would definitely be considered rural (all lots multiple acres + farms). but somehow i can cope in my ev getting to town and back and other trips for DAYS without recharging.

a friend just got a cybertruck. he's never had a truck before. he absolutely loves it. it's not a work vehicle but he's doing a lot of renovations on his home and it's very useful for that.

 

Well said. I was one of those on the pre-order list that backed out because of the price, and I fully embrace EV's, including trucks

 

Something that has to be repeated - Cybertruck was best selling vehicle over $100k last month, of any kind.

It did not sell a crazy number of units - meaning pricing matters. BEV pricing needs to make sense for it to replace Camry, Rav4 and F150.
For Rav4 - we have Model Y being best selling vehicle in the world, for 2 years straight - why? Because it is not only a good car, it is also a great deal.

So F150 and Cybertruck have chance selling a lot more once the pricing gets down to the level similar of other trucks. For instance Diesel was always an upgrade option in Europe and people were willing to pay extra 3k-5k for turbo diesel engine, which was 10-15% extra, but not 50% more.

 

the fomo is strong plus all those back orders...

agreed. the reg 4wd version is now $80k

i see they now offer the wheel covers again... in 2 versions, one with all season tires and other with all terrain wheels and tires.

 

Imagine having to pay for the electrical work needed to charge a fleet of EVs overnight. Unless you have an entire panel free, it sounds like a nightmare even if you only do L2 charging

 

It's probably not as expensive as you think, Tesla gave my company a proposal for 6 L2 chargers at our SJ office for around $20k, but we couldn't spare losing the parking spots. That included electrical work and installation

 

You can buy a lot of gas for $20K