Mercedes EQS flagship
Looking at these photos. The EQS looks better in my opinion. It’s more interesting and new and fresher. The the S class looks a little dated before it’s even released as it just looks very traditional . The rear 1/4 part of the EQS is the part I really like more than anything

Mercedes could have made the EQS the size of a Hummer and made it a block on wheels and still given it the same drag coefficient if they wanted to. Add more air curtains, lower the ride height, shrink the mirrors, etc...
The Model S Plaid has the same drag coefficient as the EQS and its shape hasn't been modified since it came out in 2012.
https://www.cnet.com/roadshow/news/t...roduction-car/
I believe the new S (not sure if plaid) is .21 and the EQS is .2
you're beginning to sound a lot like someone else on here.

My point is, there are a LOT of buyers who don't want a weird looking spacemobile.
If Mercedes wants this car to capture its traditional buyers, this design isn't going to do it.
I also think a lot of these opinions about the exterior look will fall by the wayside when people drive it.
Thats actually a coupe lol
What makes a stunning car shape didnt all of a sudden change overnight because a car is an EV, look at the Tesla Model S, Porsche Taycan, Audi E Tron GT, the new Lucid Air, these are all EV cars that retain design cues that make them beautiful cars.
you'll find this car sells in EXTREMELY limited numbers.
Mercedes's logic behind the EQS is to try to make it as different from the S-Class as possible because the S-Class already has the image of "old money" that doesn't appeal to younger buyers who go after Tesla Model S's. This is a double edged-sword that hurts the S-Class by not giving it the latest and greatest tech (full EV platform, Hyperscreen etc) while at the same time creating an ugly new car in the form of the EQS that is simply different for the sake of being different like the Cybertruck.
i think using the same platform for ice and ev is beyond stupid, and lazy. If you want to talk about flops, i think the genesis g80 ev is a disaster.
I've said it before- the EQS and S-Class should have been one and the same rather than this silly image-chasing split down the middle.
I think mb is right on the money... with old world and new world models, and at some point, when govts have outlawed new ice cars, they will only offer an evolution of the eqs. And if in the end there's that much loathing STILL for a 'non-traditional' eqs, then maybe someone else will come out with the 2035 lincoln town car.

It's close but the S has been improved over time.
https://www.cnet.com/roadshow/news/t...roduction-car/
https://www.cnet.com/roadshow/news/t...roduction-car/
i agree somewhat but the new s class JUST came out and there's no way it was going to be electric because the packaging is too different. Just like porsche came out with taycan and didn't just make a panamera or 911 EV.
To that point, the Taycan and Panamera don't go toe-to-toe with each other. Taycan is a smaller car than the Panamera and can barely fit adults in the back. More importantly, those who buy a Panamera won't be alienated by a Taycan or vice versa like those who shop between an S-Class and EQS.
i think using the same platform for ice and ev is beyond stupid, and lazy. If you want to talk about flops, i think the genesis g80 ev is a disaster.
I'm sure many would love to have an electric S-Class even if the range is half that of an EQS- because it's still an S-Class. Mercedes banking on all EV buyers being quirky millennial online influences or whatever dumb crap they have on their ads is a huge mistake. I'm reminded of this equally stupid commercial from BMW for their EV's.
And again, they JUST came out with the new s-class and weren't about to throw that out to ONLY have an EV instead which won't work in half the world.
Last edited by Motorola; Jul 25, 2021 at 08:40 PM.

Making two separate vehicles that fill this exact same small market niche (luxury barges meant to carry rear passengers in comfort) aimed at different audiences solely for the sake of establishing image is extremely counterproductive and a waste of resources.
that's like saying toyota shouldn't have a rav4 and a rav4 hybrid and a rav4 phev (prime) because it's a waste of resources. No, it's about selling vehicles to different types of buyers.
And it isn't the first time Mercedes has pulled this stunt either- look no further than the AMG GT 4-Door and CLS. The result of which is killing the CLS.
I agree that the electric G80 is a half-step, but you get a car that doesn't discriminate its audience (no need to be "quirky" just because you buy an EV), and has most of the benefits of an EV.
I'm sure many would love to have an electric S-Class even if the range is half that of an EQS- because it's still an S-Class. Mercedes banking on all EV buyers being quirky millennial online influences or whatever dumb crap they have on their ads is a huge mistake.
maybe the eqs is there to screw up the lucid air launch whereas a frankenstein electric s-class you seem to want would be vulnerable.
but in general, i think mb is right, there's traditional buyers (like sw17ls) and there are people thinking about a luxury sedan but want something cool, not something considered "old money".
Luxury brands create lots of vehicles to satisfy different discriminating clients. Excess and waste is what it's all about.
that's like saying toyota shouldn't have a rav4 and a rav4 hybrid and a rav4 phev (prime) because it's a waste of resources. No, it's about selling vehicles to different types of buyers.
that's like saying toyota shouldn't have a rav4 and a rav4 hybrid and a rav4 phev (prime) because it's a waste of resources. No, it's about selling vehicles to different types of buyers.
Again, when you're a high end luxury brand, you try things, some of which don't work out.
Do you think it will sell well? I don't. If anything is a 'waste of resources' this is a good example.

EV's are all currently limited in production because no company besides Tesla has a steady battery supply. But unlike the EQS, the G80 is an established nameplate and won't alienate anyone who has a Genesis. Mercedes wants a new audience for the EQS, and we have no idea how large that audience is or if it even exists.
you're "sure" about what people want and that mb has made a huge mistake. You might be right, but i tend to trust mb's marketers/designers/businesspersons more, who may have entirely other reasons for doing what they're doing that you're not aware of.

It's pretty obvious what Mercedes wants- they want to be Tesla. They want their products to be seen like Tesla, because Tesla is the most desired car brand among young people who are about to become the lifeblood of the car market. The EQS is a tool to help them achieve that image. Whether or not that works out for them, we won't know until a few years ahead.
But if Mercedes is willing to sacrifice the S-Class in favor of the EQS and this new brand image, and toss away their heritage in the same manner as BMW in that stupid iX/7-Series ad, then they're throwing away their one greatest strength.
Last edited by Motorola; Jul 25, 2021 at 09:31 PM.
The S-Class will keep selling because it's the S-Class, but its relevance and nameplate will diminish to newer generations fawning over Tesla because Mercedes has effectively refused to let it move forward with the latest technologies. It'll be known as "the old man's car" rather than the symbol of desire it's been for decades. And by the time Mercedes tries to revive/reinvigorate the nameplate... well, we all saw what happened when Lexus attempted to revitalize the LS with the LS500 after letting the LS460 stagnate for a decade.
And that's the best case scenario if the EQS succeeds. If it doesn't, then I'm sure both cars will make a great case study in some business class about how trying to force a certain image on your customers can devalue your brand.
The point is I would like to be able to buy an EV with the capability of the EQS in a car that looks like an S Class, and there are a ton of other people who would also. I shouldnt have to buy some silly looking car in order to get a great Mercedes with an EV powertrain. THATS the point.
I don't think many people would spend $120k+ on a car they hate the looks of. This isn't a Prius.
And this car looks like a huge 20 year old Honda Civic lol
I think they're great looking, different without being strange. I would drive a Lucid Air.
But the taycan looks like a Porsche, it has beautiful lines. It doesnt have to be an S Class it just has to be a great looking car. But in any event, a ton of people think they are the same car.
The flop isnt the platform, its the poor performance. Hybrids really took off when they started making hybrid cars that were just like non hybrid cars, and that will be the same for EVs too.
I can do without the rude insinuations that those who don't like this car are stodgy old out of touch rubes. I have proven many times that I am not that, and MANY people don't like this car...we're not all simply backward. I just think the car is ugly, that doesn't make me out of touch. I think many thoroughly modern EV vehicles are beautiful, just not this one.
You act like this one model is the litmus test for those who are and aren't with it, and thats just not the case. Its not a question of wanting it to look like an old car, I want it to look like a good looking car.
I also think a lot of these opinions about the exterior look will fall by the wayside when people drive it.
Hard to continue when you include the lucid in that list which looks like a huge ford taurus.
I think they're great looking, different without being strange. I would drive a Lucid Air.
i agree somewhat but the new s class JUST came out and there's no way it was going to be electric because the packaging is too different. Just like porsche came out with taycan and didn't just make a panamera or 911 EV.
i think using the same platform for ice and ev is beyond stupid, and lazy. If you want to talk about flops, i think the genesis g80 ev is a disaster.
And if in the end there's that much loathing STILL for a 'non-traditional' eqs, then maybe someone else will come out with the 2035 lincoln town car.
You act like this one model is the litmus test for those who are and aren't with it, and thats just not the case. Its not a question of wanting it to look like an old car, I want it to look like a good looking car.
Last edited by SW17LS; Jul 26, 2021 at 07:58 AM.
The point is I would like to be able to buy an EV with the capability of the EQS in a car that looks like an S Class, and there are a ton of other people who would also. I shouldnt have to buy some silly looking car in order to get a great Mercedes with an EV powertrain. THATS the point.
I don't think many people would spend $120k+ on a car they hate the looks of. This isn't a Prius.
And this car looks like a huge 20 year old Honda Civic lol
I think they're great looking, different without being strange. I would drive a Lucid Air.
But the taycan looks like a Porsche, it has beautiful lines. It doesnt have to be an S Class it just has to be a great looking car. But in any event, a ton of people think they are the same car.
The flop isnt the platform, its the poor performance. Hybrids really took off when they started making hybrid cars that were just like non hybrid cars, and that will be the same for EVs too.
I can do without the rude insinuations that those who don't like this car are stodgy old out of touch rubes. I have proven many times that I am not that, and MANY people don't like this car...we're not all simply backward. I just think the car is ugly, that doesn't make me out of touch. I think many thoroughly modern EV vehicles are beautiful, just not this one.
You act like this one model is the litmus test for those who are and aren't with it, and thats just not the case. Its not a question of wanting it to look like an old car, I want it to look like a good looking car.
I don't think many people would spend $120k+ on a car they hate the looks of. This isn't a Prius.
And this car looks like a huge 20 year old Honda Civic lol
I think they're great looking, different without being strange. I would drive a Lucid Air.
But the taycan looks like a Porsche, it has beautiful lines. It doesnt have to be an S Class it just has to be a great looking car. But in any event, a ton of people think they are the same car.
The flop isnt the platform, its the poor performance. Hybrids really took off when they started making hybrid cars that were just like non hybrid cars, and that will be the same for EVs too.
I can do without the rude insinuations that those who don't like this car are stodgy old out of touch rubes. I have proven many times that I am not that, and MANY people don't like this car...we're not all simply backward. I just think the car is ugly, that doesn't make me out of touch. I think many thoroughly modern EV vehicles are beautiful, just not this one.
You act like this one model is the litmus test for those who are and aren't with it, and thats just not the case. Its not a question of wanting it to look like an old car, I want it to look like a good looking car.
The point is I would like to be able to buy an EV with the capability of the EQS in a car that looks like an S Class, and there are a ton of other people who would also. I shouldnt have to buy some silly looking car in order to get a great Mercedes with an EV powertrain. THATS the point.

I don't think many people would spend $120k+ on a car they hate the looks of. This isn't a Prius.
I think they're great looking, different without being strange. I would drive a Lucid Air.
But the taycan looks like a Porsche, it has beautiful lines. It doesnt have to be an S Class it just has to be a great looking car. But in any event, a ton of people think they are the same car.
I can do without the rude insinuations that those who don't like this car are stodgy old out of touch rubes.
MANY people don't like this car...

You act like this one model is the litmus test for those who are and aren't with it, and thats just not the case.
Its not a question of wanting it to look like an old car, I want it to look like a good looking car.
the tesla s for example, is a really good looking car, but it is NOT innovative. it is highly derivative of so many cars that came before it like the porsche panamera. the taycan looks like a cramped 4 door ferrari 348 from back in the day. the etron-gt looks great to me (although front is too busy) but it's still very derivative. nothing 'wrong' with that per se, they all want to sell vehicles!















