luxury car brand loyalty declining
luxury car brand loyalty declining
Lexus Champion
Joined: Apr 2019
Posts: 11,126
Likes: 1,560
From: FL
I don't understand the Genesis popularity.
Guess I still think of them as a high end Hyundai back in the day.
Have they been around long enough to "earn" luxury status and loyality, I don't know cuz I still think of them as a "knock off luxury car" even tho that may not be true.
Guess I still think of them as a high end Hyundai back in the day.
Have they been around long enough to "earn" luxury status and loyality, I don't know cuz I still think of them as a "knock off luxury car" even tho that may not be true.
i'm not really a 'brand' guy, and not brand loyal, so no idea if i'd get another lexus after the LC. my other car is a hyundai, and no idea if i'd replace that with another either. i like variety and trying different things. 
increase in brand loyalty does not mean 'popularity'.
maybe you should go look at one some time. 
and if genesis is high end hyundai or knock off luxury car then that might apply to other brands too.
increase in brand loyalty does not mean 'popularity'.
I still think of them as a "knock off luxury car" even tho that may not be true.
and if genesis is high end hyundai or knock off luxury car then that might apply to other brands too. 
Pit Crew
Joined: Apr 2022
Posts: 187
Likes: 61
From: BC
Given the time frame I wonder if this data factors the general availability of cars. In other words, if someone wants to replace their Volvo with another Volvo, but there ain't any Volvo's do they get something else...
Pole Position
Joined: Nov 2012
Posts: 2,082
Likes: 633
From: CA
IMO, and it's just an opinion, one reason people are buying Teslas because they are new technology and are high tech.
At the risk of sounding silly, BMW, MBZ, Lexus all seem old skool in comparison. None of them have, "My butt is cold."
"Been there done that" is not so attractive. In Silicon Valley and CA in general, new and different are attractive, especially in luxury cars.
Again, just something to ponder.
At the risk of sounding silly, BMW, MBZ, Lexus all seem old skool in comparison. None of them have, "My butt is cold."
"Been there done that" is not so attractive. In Silicon Valley and CA in general, new and different are attractive, especially in luxury cars.
Again, just something to ponder.
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CL Community Team
Joined: Oct 2011
Posts: 3,403
Likes: 195
From: US
All our cars right now are in the red zones but we will buy another one from the same brand.
Yeah that definitely sounds silly because it's not true. 
IMO, and it's just an opinion, one reason people are buying Teslas because they are new technology and are high tech.
At the risk of sounding silly, BMW, MBZ, Lexus all seem old skool in comparison. None of them have, "My butt is cold."
"Been there done that" is not so attractive. In Silicon Valley and CA in general, new and different are attractive, especially in luxury cars.
Again, just something to ponder.
At the risk of sounding silly, BMW, MBZ, Lexus all seem old skool in comparison. None of them have, "My butt is cold."
"Been there done that" is not so attractive. In Silicon Valley and CA in general, new and different are attractive, especially in luxury cars.
Again, just something to ponder.
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Lexus Champion
Joined: Apr 2007
Posts: 11,001
Likes: 85
From: Southeastern PA
I don't understand the Genesis popularity.
Guess I still think of them as a high end Hyundai back in the day.
Have they been around long enough to "earn" luxury status and loyality, I don't know cuz I still think of them as a "knock off luxury car" even tho that may not be true.
Guess I still think of them as a high end Hyundai back in the day.
Have they been around long enough to "earn" luxury status and loyality, I don't know cuz I still think of them as a "knock off luxury car" even tho that may not be true.
Lead Lap
Joined: Jan 2003
Posts: 4,958
Likes: 502
From: Maryland
I used to be loyal to Toyota/Lexus but their products grew too stale and once I ventured outside the brand and realized how there were other really good cars I was missing out on there was no turning back. I have three different brands in my household right now and from here on out I will buy whatever product I like regardless of brand.
Lexus Test Driver
Joined: Mar 2020
Posts: 5,482
Likes: 89
From: N/A
I don't understand the Genesis popularity.
Guess I still think of them as a high end Hyundai back in the day.
Have they been around long enough to "earn" luxury status and loyality, I don't know cuz I still think of them as a "knock off luxury car" even tho that may not be true.
Guess I still think of them as a high end Hyundai back in the day.
Have they been around long enough to "earn" luxury status and loyality, I don't know cuz I still think of them as a "knock off luxury car" even tho that may not be true.
Lexus Champion
Joined: Oct 2019
Posts: 17,934
Likes: 1,702
From: Ohio
IMO, and it's just an opinion, one reason people are buying Teslas because they are new technology and are high tech.
At the risk of sounding silly, BMW, MBZ, Lexus all seem old skool in comparison. None of them have, "My butt is cold."
"Been there done that" is not so attractive. In Silicon Valley and CA in general, new and different are attractive, especially in luxury cars.
Again, just something to ponder.
At the risk of sounding silly, BMW, MBZ, Lexus all seem old skool in comparison. None of them have, "My butt is cold."
"Been there done that" is not so attractive. In Silicon Valley and CA in general, new and different are attractive, especially in luxury cars.
Again, just something to ponder.
Brands and just brands, if you want certain things go to whoever does it best. Lexus does uniform, lasting quality the best. Others do speed better, others do advanced features better.
Lexus Champion
Joined: Oct 2019
Posts: 19,487
Likes: 3,672
From: California
Last edited by AMIRZA786; Aug 13, 2022 at 04:19 PM.
Lexus Champion
Joined: Oct 2019
Posts: 17,934
Likes: 1,702
From: Ohio
"Features" don't make high tech. Samsung phones are full of features, most of them suck. The software that runs Tesla's is high tech, the drivetrain and battery packs, as well as battery pack management is state of the art. They have simplified the build and production process to the envy of all other automakers who wish they could accomplish one quarter of what Tesa has accomplished. If you wanted to buy one today, in 4 to 6 months you will have one in your driveway. Whatever one thinks of Tesla or their fit and finish, they make an awesome product, which is why they have such loyal buyers who keep coming back. I could get into this more with you, but I don't want to start another Tesla discussion, if you know what I mean
It just bothers me since when they first came out they were on par with the 5 series tier cars but they haven't improved since. The Germans have already moved on to full active per corner suspensions that are unreal and a truly superior drive.
Lexus Fanatic
Joined: Oct 2003
Posts: 94,226
Likes: 222
From: Virginia/D.C. suburbs
I don't entirely agree with the actual premise of this list to start with. IMO, Buick, GMC, and Chrysler (the Chrysler Division itself, not all of Stellantis) are all luxury/upmarket nameplates, but are not on the list.....and should be.