luxury car brand loyalty declining
08-16-22, 10:18 AM
#91
Racer
Taking a closer look at the chart, it sort of makes sense with Genesis seeing an increase but time will tell if the trend holds.
Hyundai/Kia/Genesis have done a great job bringing “luxury car” exclusive features to a more accessible price point. We are at a point where mainstream brands can have AWD, multi-zone climate systems, true premium sound systems, movie screens, ventilated seats, remote start, nice materials, etc. What used to be exclusive domain of luxury cars is more common in your everyday car, so why not look elsewhere if you can get the same experience and pay less?
Hyundai/Kia/Genesis have done a great job bringing “luxury car” exclusive features to a more accessible price point. We are at a point where mainstream brands can have AWD, multi-zone climate systems, true premium sound systems, movie screens, ventilated seats, remote start, nice materials, etc. What used to be exclusive domain of luxury cars is more common in your everyday car, so why not look elsewhere if you can get the same experience and pay less?
08-16-22, 10:47 AM
#92
EV ftw!!!
I have no idea what "brand loyalty" is - just saying 
To me a car has to meet certain criteria - regardless of brand. Nothing else matters IMO
To me a car has to meet certain criteria - regardless of brand. Nothing else matters IMO
08-16-22, 10:53 AM
#93
Lexus Champion
Taking a closer look at the chart, it sort of makes sense with Genesis seeing an increase but time will tell if the trend holds.
Hyundai/Kia/Genesis have done a great job bringing “luxury car” exclusive features to a more accessible price point. We are at a point where mainstream brands can have AWD, multi-zone climate systems, true premium sound systems, movie screens, ventilated seats, remote start, nice materials, etc. What used to be exclusive domain of luxury cars is more common in your everyday car, so why not look elsewhere if you can get the same experience and pay less?
Hyundai/Kia/Genesis have done a great job bringing “luxury car” exclusive features to a more accessible price point. We are at a point where mainstream brands can have AWD, multi-zone climate systems, true premium sound systems, movie screens, ventilated seats, remote start, nice materials, etc. What used to be exclusive domain of luxury cars is more common in your everyday car, so why not look elsewhere if you can get the same experience and pay less?
08-16-22, 11:44 AM
#94
Lexus Champion
Japanese brands in the 80's offered all of those things it was no big deal.
08-16-22, 11:52 AM
#95
Lexus Test Driver
Software bloat in the new cars will be a problem for some mfgs due to reasons outside scope of this thread, maybe new thread could be fun?
I only use Windows for my work laptop because I need it for running specific software, maybe 2nd new thread? lol j/k
All my other laptops are running Linux because I love windows so much, not! lol
As far as luxury car brand loyalty, hate to say I have never been "loyal" to one brand and I don't know why.
I only use Windows for my work laptop because I need it for running specific software, maybe 2nd new thread? lol j/k
All my other laptops are running Linux because I love windows so much, not! lol
As far as luxury car brand loyalty, hate to say I have never been "loyal" to one brand and I don't know why.
08-16-22, 11:57 AM
#96
Lexus Champion
Getting rid of bloat from operating systems is a way of life for me. I hate it, but have no choice. Speaking of OS's I got roped into taking care of a few Windows machines they would not do any updates. I tried every fix out there none worked only solution was wipe and start again. I HATE Windows so much.
08-16-22, 12:51 PM
#97
Wow, what happened to this thread. 
For sure, Lexus has an extremely loyal owner base even if most of them lease. At the same time, you brought up a great point about the ES/RX- would they be nearly as successful as they are if they were priced in the realm of the 5 Series and X5? The upcoming RX500h for instance is guaranteed to be $70,000+ SUV like the X5. Acura went past that threshold with the MDX and Genesis with the GV80. Would Lexus brand loyalty be enough to sustain its enormous volume at that price? We'll find out very soon.
i agree with you that during a lease period most cars will have no significant issues. lexus buyers appreciate more than just reliability though... lexus has had a level of driving refinement (quiet, smooth, comfortable ride) without being outrageously expensive. there's a reason the ES and RX sell so well beyond reliability. they've also generally had great dealers and service.
but it's likely true that TONS of lexus owners came from toyotas and were loyal whether they switched to a lease or not.
but it's likely true that TONS of lexus owners came from toyotas and were loyal whether they switched to a lease or not.
08-16-22, 02:01 PM
#98
Racer
True, but it's not just features nowadays. Even luxury cars have lost the formula of what made them luxury to begin with. Mercedes may still do it well, but Lexus has definitely lost its way with the LS 500. There is a problem when the ES backseat somehow feels more spacious than the LS's. The hallmark ride quality of Lexus vehicles has progressively tried to be sportier, as a result they've lost some of their most ardent followers. It is hard to stay loyal to a brand if they can't figure out their own identity and forget what it is they once stood for. I miss that "Pursuit of Perfection", rather than whatever the current slogan/philosophy is that I can't even recall.
Last edited by FatherTo1; 08-16-22 at 02:07 PM.
08-16-22, 02:08 PM
#99
Lexus Champion
True, but it's not just features nowadays. Even luxury cars have lost the formula of what made them luxury to begin with. Mercedes may still do it well, but Lexus has definitely lost its way with the LS 500. There is a problem when the ES backseat somehow feels more spacious than the LS's. The hallmark ride quality of Lexus vehicles has progressively tried to be sportier, as a result they've lost some of their most ardent followers. It is hard to stay loyal to a brand if they can't figure out their own identity and forget what it is they once stood for.
They just refuse to make a fast car.
08-16-22, 02:21 PM
#100
Lexus Fanatic
Yeah. It's sad to see what happened to Lexus, Mercedes still understands what's important though. At least Lexus still has very high quality and uniformity, the interior materials, care, interlock of parts, and paint quality are all still impressive.
They just refuse to make a fast car.
They just refuse to make a fast car.
If THIS is the future of Lexus,, then it’s not gonna work
Last edited by Toys4RJill; 08-16-22 at 02:32 PM.
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