When pigs fly.

 

unfortunately that's all I see with this new NX and LX. Almost replicas. That's wild. But I still think they look sharp even if they will be faaarr from unique in anyway.
From where?! Lol!!

 

Have to change with the times. Can’t be stuck in the past…new generation want something new or evolved

 

Looks more like Durango tail lights to me.

 

I wouldn't at all go so far as to say its "the trend". If you look at the big luxury players, their simple instantly recognizable logo in the center of the rear is all they have and all they need. Not everything has to be changed in order for progress to happen. You don't see Mercedes or BMW replacing their iconic logos on their vehicles.

When I see that, I think of the Ford Escape.

 

This is why they are doing it...

 

Yes but even there, it's the word "E S C A P E" spelled out in block letters, not "F O R D"; there's still a blue oval on the back of the Escape. Lexus not having their logo on the back is certainly unconventional.

 

The whole spelled-out-logo-on-the-back was popularized by Range Rover and the easiest way for any manufacturer to make their vehicle feel more upscale.

 

I don't think any of these examples compares to Lexus ditching the "L" logo

First, no one even knows what a Rivian is, much less what their corporate logo is supposed to look like. Same issue on brand recognition for Genesis.

Second, I get the "G R A N D W A G O N E E R" -- if Jeep wants to compete with Escalade and Navigator, they want people to think of the GW as not just merely a Jeep.

As far a Lincoln goes, I don't blame them for not just wanting to have the logo on the back; they are trying to pump up the brand, not have people behind the car say "What's that?"

 

It is exactly why they are doing.

 

But the brand is "Land Rover", not "Range Rover"; and current Range Rovers also have the LR oval logo, unlike this older pic.

 

Oh they told you this? LOL

 

So far it looks very close to the NX tail. Or at least the lights do. Would have hoped for more distinction.

 

As Lexus transitions to electric cars…they will change. How you don’t see that?











Not sure what’s so LOL

Ford is the wrong brand to compare. Toyota would be the brand to compare to Ford.

 

I think its a mistake, it hurts the prestige of the brand. Lexus has had a pretty good run of setting their own course from a styling perspective of late, and I hate to see them make a change like this which just feels like a meaningless "follow" moment. Look at Mercedes and Audi and BMWs electric cars...their logos are still there like they always have been...their brands are timeless. Lexus' brand will never become timeless if they make really drastic changes like this.

Lexus doesn't need to be chasing startups with no heritage, also rans like Lincoln...certainly not Chrysler.

Now with that said, this wouldn't keep me from buying a Lexus I just think that best case this is unneccessary, worst case its harmful to the brand.