The Maverick actually looks good. The Santa Cruz looks likes it is trying too hard.

I doubt the two are being cross-shopped because those who buy a Maverick are dead set on owning a Ford truck, just like they are on owning an Explorer no matter how trash it came out the factory. Either way, the current market dictates that both Ford and Hyundai are selling every Maverick and Santa Cruz their dealerships can get their hands on (with markups to boot), and the overall sales numbers are merely a reflection of how much they can manufacture.

lol, Ford could dress up the Maverick as a Cybertruck and it would still outsell the Santa Cruz.

While I understand your view, I'm not quite sure that's the case. The Maverick is not designed to do the work (or guzzle gas) like larger Ford BOF trucks do. It appeals to a different set of buyers, for a different purpose. The Santa Cruz, probably even more so.

The Maverick is a Ford truck for people who don't want the expense of a truck. It's a Ford truck before it's a competitor to the Santa Cruz. It sells for the same reason the Bronco Sport sells.

Well, then they aren't getting a real truck. No matter how you slice it, you aren't going to be able to tow or haul several tons of cargo in a Maverick like with an F-150. It is a "truck" for relatively light work only....maybe a trip down to Lowe's for some new kitchen chairs or light appliances.

Like I said earlier, it's basically a 21st-Century Ranchero or El Camino with four doors.

You're assuming that everyone who buys a truck will actually use it as a truck rather than a lifestyle symbol, which couldn't be further from the truth. You might as well be asking how many people take their Range Rovers offroad.

The average person doesn't even know what "body-on-frame" means, they see a "Ford truck" they can actually afford and that's enough for them to part with their cash. I bet you more people would consider a Maverick over the new Toyota Tundra.

Double post

I second this, not I nor anyone I know consider this ford a truck. However it's appealing for other reasons

I also would never considering owning a ford truck after working on so many of them, the F150 is probably one of the worse vehicles ever made quality wise and ease of repair. The diesel 250s and up are acceptable but not great.

This really makes no sense. Ford is going after younger buyers and have priced the Mav so cheap so they can gain those who currently drive cheap cars (like Hyundai, KIA). Absolutely would crossed shopped.

Ford is a full manufacturer. Hyundai doesn’t have the widespread models get Ford has. Most people would trust Ford before they would trust a Hyundai. Even Hyundai buyers admire what Ford can offer


spot on MM



It looks like a truck. So I think people will just refer to it as a truck.

Then you can say that, to you, it has the presence/appearance of a larger vehicle, but you can't state that it is significantly larger, when in FACT it is not.

Ask your average family what the difference is between a Ridgeline and F150, that should tell you all you need to know about the public awareness of what constitutes a truck.

Except the Santa Cruz isn't cheap, and neither is the Maverick in its top trims. In fact it's virtually impossible to buy a base model Maverick. The Maverick is only cheap in the sense that it's cheaper than a BOF truck.

If price truly dictated actual cross-shopping, then the F150 wouldn't be demolishing the Tundra in sales multiple times over. If people want a Ford truck, they will buy a Ford truck.

Pretty funny thing to say considering Ford axed its entire sedan lineup unlike Hyundai.

lol, and what is the factual basis for this?

MM never said it was “significantly” larger. He said it has the appearance that it is larger.

"Significant" may be a relative term....not necessarily relegated to what you call a "fact". As Jill (correctly) points out, it is higher in stance and about 4 inches longer. The hood line is higher, the front-end engine-compartment is higher, there is more interior volume, and the bed is longer. It gives the appearance of a larger vehicle......whether one wants to use the term "significant" or not is open to interpretation. But it IS larger by the numbers.

That's true, but it's apples and oranges. We aren't talking about sedans in this thread, but the Maverick and crossovers. There, Jill is correct....Ford DOES build a widespread line of crossovers.....with perhaps more to come.

However, to say that Hyundai doesn't equal Ford in having a widespread line of crossovers is not quite correct either. Hyundai does the Venue, Kona, Tucson, Santa Fe, Palisade, and now the Santa Cruz....and other crossovers that are not sold in the American market. And even that doesn't include either the Lincoln crossovers from Ford or the Kia/Genesis crossovers from Hyundai.

Correct. Thank You, Jill. If people are going to quote others in this thread, they need to be quoted correctly.