I looked at one today. Fortunately, it was inside, so a welcome relief from 28 degrees outside. It was a lightly optioned XLT (the mid-level trim) hybrid with an MSRP of about $25,000.

The driver seat was a bit small for my big butt and my right knee came into contact with the center section of the dash, so it would be a no go for 6-4 me. Perhaps one with a power seat would be better. Overall, it seemed a good, perhaps great, value at MSRP.

However, it was marked up by $10,000. When I laughed at that number, the salesman assured me that he'd have no trouble getting that price and that, in fact, a customer was coming from 150 miles away today for it.

 

$10,000 markup on a $25,000 truck LOL

 

P.T. Barnum didn't base that famous phrase of his on nothing.

 

For comparison sake, $10k markup on all F150's at my Ford dealership since last July.

 

Probably can't make a direct comparison, though. F-150s start at a significantly higher price than Mavericks....in short, they are a lot more truck.

 

check next week and see if it's still there.

 

Yes -- THAT is the comparison.

 

I'm not sure, though, if you are agreeing with me or not......a 10K markup on a 20-30K Maverick is probably more significant than a 10K markup on an F-150 King Ranch that costs three times that amount. Personally, I don't like the idea of ANY mark-up (never did), but, of course, I don't control the market.....in a Seller's Market, whoever is selling the vehicle can call the shots.

 

The comparison is that they are asking for a $10K markup on 2 cars with very different MSRPs, putting an exclamation point on the very high markup on the Mav. You were just saying the same thing, with more detail.

 

Yes....Agreed.

 

It wont be

 

Agreed - the market for the hybrids in particular is simply insane. Hybrid ordering has been closed since November and won't re-open until August. Some dealers reportedly are even trying to get those who ordered to pay mark-ups above a previously agreed price. If the buyer doesn't go for a mark-up, the dealer just figures someone else will pay it.

 

Wow. Never mind, suddenly I don't want one.

 

Dealers are taking advantage of the fact that they aren't going to get any hybrid Mavericks for stock unless a customer cancels one they ordered. If you want a hybrid model and haven't ordered one, you have to wait for a 2023 model or fine one at a dealership that was a cancelled order.

Some unscrupulous dealerships have been telling customers that they have to switch their hybrid orders to the Ecoboost engine. Others have been adding a huge ADM once the truck shows up, hoping that the customer will walk. Then they turn around and mark it up for sale as a stock unit.

 

I'm not a lawyer, but, as I understand it, in a number of states, a signed Bill of Sale, on an order, is considered a contract. Dealers can't later change it by marking it up after it is signed (or when the vehicle arrives), and, unless the customer has some kind of financial-emergency and simply can't fulfill it, he or she is usually also bound by its terms.