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saw a genesis on the road yesterday here in Southern California with Michigan License plates. The car looked great, it was de-badged in the front and was being followed by a black Lexus gs450 with Michigan plates too.
^^Yes it looks really nice. I wonder why they don't create their own luxury brand like the Japanese if they want to go upmarket.
It's a whole different story than Toyota, Honda, and Nissan doing it.
They realize the risk is to great especially since their past reputation still haunts them. Maybe in 15 years but it's still too soon. They are testing the market with the new Genesis and we'll see what happens.
I hate Hundai, but hopefully this will be a wake up call for Toyota and even moreso, Lexus. This Hinduy interior is leaps and bounds better than the lousy crap Lexus has been making since the introduction of L-finesse.