Tesla Full Self Driving Thread
BMW and Mercedes Just Proved Tesla Was Right About Self Driving
https://www.autoblog.com/news/bmw-an...t-self-drivingTwo German carmakers are quietly walking back their most ambitious autonomous driving bets.
By Simran Rastogi Apr 21, 2026
Key Points
- BMW and Mercedes halted Level 3 autonomy due to high costs and weak demand.
- Tesla avoided Level 3, relying on cameras over costly LiDAR, now seen as prescient.
- Infrastructure, regulations, and costs delay widespread Level 3/4 deployment until at least 2035.
In walking away, they've handed a quiet vindication to Tesla, the company the industry spent years mocking for refusing to go down the same road. Tesla held firm at Level 2+ and built its system around cameras rather than expensive LiDAR sensors. That last point drew particular ridicule. Cameras struggle in fog, heavy rain, and low-visibility conditions, but LiDAR does not. The consensus was that Tesla was cutting corners. It's now looking more like Tesla read the market correctly, and everyone else got ahead of themselves.
Why Level 3 Costs a Fortune
The SAE's autonomous driving scale runs from Level 0 (fully manual) to Level 5 (fully driverless). Most cars on the road today sit at Level 1 or 2, meaning the system assists but the driver remains responsible. Level 2+ systems, like Tesla's Full-Self Driving, can steer, brake, and accelerate independently but still demand constant human attention. Level 3 is the tipping point, where the car takes over, and the driver can legally disengage.According to a McKinsey study, software development, testing, and validation cost four to seven times more at Level 3 than at lower autonomy levels. For BMW's 7 Series, the Level 3 option was priced at roughly $7,000 on top of an already expensive vehicle, and understandably, few buyers chose it.
A BMW spokesperson confirmed this, telling Automotive News that although the company brought the technology to production-ready status, no Level 3 function would feature in the revised 7 Series, because system costs and validation expenses remain very high.
Why the Roads Aren't Ready, and When They Might Be
The harder truth is that the world's infrastructure simply wasn't built for autonomous vehicles. Mercedes' Drive Pilot was initially capped at 60 kmph or 37 mph (later 95 mph or 60 mph), required a vehicle ahead of it to function, and only operated in clear weather on specific mapped motorways. Inconsistent lane markings, unpredictable road users, and fragmented regulations across countries make Level 3 autonomous driving difficult to guarantee.The original promise of self-driving was compelling. Road accidents kill over 1.3 million people globally each year, and human error accounts for the vast majority. Autonomous driving could, eventually, change that.
But most experts now place meaningful mass-market Level 4 deployment somewhere between 2035 and 2040, and only in well-mapped, well-regulated urban environments. Not everyone is retreating in the meantime. General Motors is still pressing forward, testing an eyes-off, hands-free system in a fleet of 200 vehicles, with Level 3 targeted for its Cadillac Escalade IQ by 2028.
On the whole, the destination remains worthwhile. It's just that the road there looks increasingly like the one Tesla mapped out years ago.
Last edited by Hameed; Apr 23, 2026 at 07:09 AM.
On another note, I have another coworker that may be getting a Tesla. Not because he thinks they drive awesome, not because they are super efficient or have an amazing 0 to 60, but because of FSD. After experiencing FSD in my Model 3, he was impressed. His daily commute is about an hour each way in traffic, and wants a Tesla simply for FSD. What's unique about this particular person is he is not an EV fan, and particularly never cared for Tesla. Being Middle Eastern, he grew up around gas guzzling Land Cruisers and Mercedes G Class SUV's. This technology impressed him so much that he's ready to trade in his E-Class for a Model Y
Interesting point about the HOV lane.👍 When I had a 2026 Model X, I had to "force" the car to get into the HOV lane (indicator stalk).
Last edited by swajames; Apr 23, 2026 at 11:49 AM.
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