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When you're car is an afterthought or a compliance vehicle, it shows zero effort, and nobody likes paying premiums for lackluster products
Yeah, but how do they spend tens of billions on afterthoughts is what I am wondering. EVs are supposed to be simpler than ICE vehicles. Battery tech has advanced and supposedly become cheaper. 10 years ago there was still a lot of dev to be done, but everything has come so far now that I just don't see how they could spend tens of billions and have so little to show for it.
Yeah, but how do they spend tens of billions on afterthoughts is what I am wondering. EVs are supposed to be simpler than ICE vehicles. Battery tech has advanced and supposedly become cheaper. 10 years ago there was still a lot of dev to be done, but everything has come so far now that I just don't see how they could spend tens of billions and have so little to show for it.
I could be totally off, but IMHO, you have to make a decision to build one or the other, not both. Secondly, you have to go for simplicity, tastefully of course, and later when you have the formula down, premium and or luxury. Lastly, software is a huge component, just as important as battery and charging infrastructure. Bad software leads to a bad experience.
Yes EV's are simpler than ICE, but many automakers haven't figured out how to control the costs, and build a vehicle the general public wants. You can spend Billions, but doesn't mean people will want it
I want to add that BMW seems to be growing their EV's, they are now almost 18 percent of sales. I really think they got the ix right, as they seem to be doing pretty well, at least in both the Bay Area and Southern Cal
Lucid getting into the midsized SUV and robotaxi game. Market seems relatively unimpressed by the announcement
Lucid’s entry into the highly competitive, high-volume midsize SUV market will be key to achieving profitability, the company told investors today. And it’s going to do that with a trio of electric SUVs that will use its new midsize EV platform, which it says has been engineered to deliver a starting price below $50,000.
“Today, we’re keeping the same Lucid product and technology DNA intact, while applying increased scale, capital efficiency, and cost discipline, and materially reduced costs, to enable a great business with a clear and credible path to profitability and free cash flow, supported by what we are executing now and what we are building for the future,” said Marc Winterhoff, interim CEO at Lucid.
The company has provided a few details about the first two SUVs due on the new midsize platform. The Lucid Earth is aimed at “trendsetting achievers” and will be the more spacious one. The Lucid Cosmos we expect to be sportier—this one is targeting “upscale nurturers.” The unnamed third SUV will likely be something a bit more off-roady, filling the same niche that Rivian has gone for with its R2.
