Luxury car advertising 101: Never display a bristling new model in the dirt. Bleh

 

Makes the video more credible as it demonstrates that the 2021 IS doesn't need special lighting and/or camera angles to look good. Such candid raw footage is selling me more on the looks of the 2021 IS better than any polished PR puff piece video.

 

I think it looks sharp. Not a huge fan of the light bar trend though. I don't know the
​reason for holding back info on the high power version except for maybe trying to keep interest up.

 

Hmmm...that would be a weird reason. People that are interested in more horsepower would just move on.

I hope they are getting a new twin turbo V6 ready for introduction

 

Yea that's why I don't get why they don't just spill it
​​​vs the interview saying hehe there may or may not be a higher power version Ive been testing. Not sure the marketing point of that.

 

They did the same thing with the IS F. 2IS owners had to wait 2 years for the IS F to show up. They wanted to make a splash with the IS350 first.

 

Except, this time around it isn't a complete redesign. I don't think they can afford to wait too long if they are doing this.

 

Yeah I think an IS500 F Sport would compete more closely to an M340. M340 does 0-60 in 4.1s and I estimate an IS500 would do 0-60 in around 4.4.

Short of very minor tweaks like exhaust routing or minor timing/fuel tweaks, I think there's not much tuning left Lexus could do that would make a huge difference. They work with a different set of goals than aftermarket tuners.

I think an IS500 would simply be a good way to help alleviate their performance V8 development costs since the demise of LC/GS/RC-Fs. Also it can help Lexus see if there's any interest in developing an actual real performance variant of a 4IS. And i guess overall help grab some attention from the Jalopniks of the world. Just my theories.

 

Another video, this time in white :

 

Interesting. That white F-Sport has a very heavy metallic finish. Thought Ultra White was non-metallic, or a very subtle amount. This could be a new color for F-Sport. Also appears to be a darker red interior, like Rioja. Not the gaudy Circuit Red that was announced.

Speaking of colors, we desperately need a new palette for the IS. The same colors have been rehashed across the line-up for years. One of the easiest and least expensive ways to gain customer interest is some new shades. A cement gray would be a logical start.

 

There is a new grey color. Not sure what its called though

 

Looks good in white. Though i'd still take that GS-F hands down over both those other cars

 

Agree with mixing the color palette up a bit. Haven't seen the few new colors they added, sometimes manufacturers will use the same color and just give it a new name. Adding the Infrared was a good move. Offer the Nori Green on an F-Sport with Glazed Caramel like the LC and I'm in.

 

Heard about that for the latest RC-F. Anyone know what it is for the IS?

 

Found a Japanese review of the is350, no subtitles but you can look at the car!