I'm almost 50, and the name "Blazer" makes me think K5. But--so what? Car companies resurrect names all the time. So what? If people want to be nostalgic for what the name used to represent generations ago--have at it. But then hate against ALL models that re-use a name in a manner that is different.

I don't see those people here--who shall remain nameless--ranting and raving about Lincoln slapping the name "Corsair" on a crossover, stealing it from the Edsel Corsair. Why is THAT not an improper use of the name? Because, perhaps, those people like the Corsair, no matter what it was named, but don't like the Blazer, no matter what it was named?

 

If people really want to get even more technical. GM used to call their Silverado a “Silverado C/K”. I also think the Sierra was only called “GMC C/K”. I have no idea how they marketed them but that is what they were called.

 

Apples and Oranges. It is not a comparison in the sense that you are using the term. Nor is it a case of one person simply liking one product and not liking another...that is incorrect. The present Corsair is being marketed as a Lincoln product...an upscale crossover SUV, whereas crossovers did not exist at the time of the last Corsair, a late-50s Edsel upmarket sedan. The late-50s Edsel was intended to compete with GM's Buicks / Oldsmobiles / Pontiacs and Chrysler's Dodges / DeSotos, but, due to several factors (its controversial grille, awkward transmission buttons, its closeness to existing Mercury products, and simply the fact that it was introduced in a recession, was a sales flop...one of the most famous ones of all time. The Lincoln Corsair of today was not intended to be a descendant of a sedan.....in fact, unlike with the Blazer, most of the Corsair buyers today probably don't even remember the original Edsel Corsair (I was just a young boy when it debuted, and barely remember it myself). But that's exactly why the Blazer is getting panned today...not only me, but a lot of other people (including reviewers) see it as an insult to the BOF Blazers, which a lot of people today still remember.

Check out these comments, BTW, from an actual Blazer forum.........that's not me talking, but others.

https://blazerforum.com/forum/genera...evealed-97148/

 

Sorry--we are going to have to agree to disagree.

I don't see how the Blazer is an abomination because it's not a BOF rugged SUV, true to the storied "Blazer" name; but it's perfectly fine to use the name "Corsair" from a BOF sedan to use on a unibody SUV from a completely different nameplate. Either nameplates should be true to history, or they shouldn't. The "pick and choose" method doesn't really sway me. And I really don't care how many people post on the internet their outrage about the "insult" to the Blazer name; for all I know, these are the same people that believe Elvis is still alive. An automaker is free to call their cars whatever they want. If someone doesn't want to buy a car because of what it's called, or not called, rather than on the basis of the car itself, that's on them. Not my problem.

 

Fine...no problem. One of life's challenges is to treat each other civilly when we do disagree. If more people did that, it would be a much better world.

And, BTW, I'm not totally opposed to your line of thinking. I understand that the present Blazer was not meant to be a retro version of the original, and that the current SUV market is somewhat different. And, since you brought up the Corsair for comparison, I do agree that, like GM, Lincoln could maybe have given the Corsair a different name. But I think you and I can agree that almost anything beats the old Lincoln alphabet-soup naming LOL.....they were under a lot of pressure to dump that old system.

 

I don't mind alpha-numeric naming, but I agree that Lincoln's was probably the worst. There was no logic to the naming convention.

 

Exactly. Its the same thing. First of all, almost nobody remembers the "Edsel Corsair". And the argument that crossovers didnt exist at the time, well crossovers didnt exist when the K5 Blazer OR the S10 Blazer existed.

 

Outside of forums like Car Chat, you are probably correct, but most of us here are auto-savvy, and know, at least on paper, almost anything with four wheels.

I never got to drive an Edsel, but I've sat in them and examined them. The last 1960 ones, in a cost-cutting move, when the brand was on the way out, were essentially rebadged Ford sedans.

 

Here's a video that agrees with what at least some of you are saying. I personally think that he gives the vehicle too much credit, but I also am a believer that all sides to an issue should be heard.

(He makes a comment, BTW, about halfway through the video, on the T/C-off switch, doing donuts, and needing to quickly get in the glove box for registration when the cop comes up)

 

Quite frankly, I couldn’t even pick out an “Edsel Corsair” our of a lineup. It’s a car that existed 20+ years before i was born.

 

What do you think he is going say? The guy is at a GM dealer that sells GM cars. He is there to promote the vehicle.

 

It's true he's at a dealership, but it is unclear if he is a salesperson or not. Some reviewers simply make a video a a dealership while they are looking at that vehicle...or something else.

That gauge-display he likes, BTW, is virtually the same one that is in my Lacrosse, except for the the Blazer's snow and off-road drive modes.

 

This is the original 1958 version. You've probably seen it at vintage-auto shows, if nowhere else....unless you never go to those shows.



It was also the first car in history to incorporate steering-wheel buttons for the automatic transmission.

 

At the end of the video he says thank you to the dealer and gives them a shout out. He then says to go see his main man, whoever that is

 

OK, Thanks....I might not have caught that part of it.