Cadillac XT4
Lexus Fanatic
Joined: Oct 2003
Posts: 94,700
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From: Virginia/D.C. suburbs
Hip-Hop music, IMO, is not going to sell Cadillacs. The scene showing the hands-free driving on the freeway MIGHT sell them, in some circumstances....people nowadays will do just about anything rather than actually pay attention to the road LOL. 
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Lead Lap
Joined: Apr 2002
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From: Virginia
and Bruno Mars, the recording artist in the XT4 clip, is absolutely part of the target demographic that the XT4 is going after.
Last edited by pbm317; Mar 2, 2018 at 11:39 AM.
Lexus Fanatic
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From: ON/NY
Agreed. It’s a good ad. Like what I see. Hopefully it will be a sold vehicle and let’s hope it’s made in the USA.
Lexus Champion
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From: Illinois
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Lexus Champion
Joined: Feb 2011
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From: Canada
I suggest this for Cadillac -- much more wholesome.
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Lexus Fanatic
Joined: Oct 2003
Posts: 94,700
Likes: 290
From: Virginia/D.C. suburbs
Lexus Fanatic
Joined: Oct 2003
Posts: 94,700
Likes: 290
From: Virginia/D.C. suburbs
Lexus Fanatic
Joined: Oct 2003
Posts: 94,700
Likes: 290
From: Virginia/D.C. suburbs
Yeah, she was one classy lady. 
Also, don't forget.....when she was singing and acting at her peak, Cadillacs weren't looked on as Grandpa/Grandma vehicles. Elvis Presley not only regularly drove them, but bought them for his friends and relatives. So did Hank Williams, the dean of country music. He passed away in the back seat of a Caddy...on his way to give a concert in Cincinnati.
Also, don't forget.....when she was singing and acting at her peak, Cadillacs weren't looked on as Grandpa/Grandma vehicles. Elvis Presley not only regularly drove them, but bought them for his friends and relatives. So did Hank Williams, the dean of country music. He passed away in the back seat of a Caddy...on his way to give a concert in Cincinnati.
Lexus Fanatic
Joined: Oct 2003
Posts: 94,700
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From: Virginia/D.C. suburbs
Well, Cadillac actually did so for several years. Lincoln is also doing so.....except that now, instead of the actual gift card, they donate, in your name, $75 to a charity of your (limited) choice. But, to be honest, I think the new Navigator is impressive enough to sell on its own merits.....it won't need any incentives.
And don't laugh.....here in the VA suburbs, we get a Clipper-envelope full of coupons for local restaurants each month...some of them quite classy and upscale.
Lexus Champion
Joined: Feb 2011
Posts: 3,309
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From: Canada
That may prove to be popular. Who knows? It could mean the end of GM though...