It's debuting at the New York show at the end of March, but Cadillac has basically shown it through these clips/teasers

 

Hip-Hop music, IMO, is not going to sell Cadillacs. The scene showing the hands-free driving on the freeway MIGHT sell them, in some circumstances....people nowadays will do just about anything rather than actually pay attention to the road LOL.

 

The song in the first clip is Fire by Barns Courtney... not exactly "Hip-Hop" and Bruno Mars, the recording artist in the XT4 clip, is absolutely part of the target demographic that the XT4 is going after.

 

 

what would you suggest, lawrence welk?

 

That got my heart racing. Now I want to run out and buy a Caddy!

 

Cadillac designs are looking more dated than Lawrence Welk.

 

That's already in use for the next Lexus commercial.

I suggest this for Cadillac -- much more wholesome.

 

I was refering to the last video, not the first one.

 

Incentives for test-drives would probably do more good. I actually bought a Buick Verano...among several other reasons, also after a Buick gift-card incentive for a test-drive.

 

Yeah, she was one classy lady. Also, don't forget.....when she was singing and acting at her peak, Cadillacs weren't looked on as Grandpa/Grandma vehicles. Elvis Presley not only regularly drove them, but bought them for his friends and relatives. So did Hank Williams, the dean of country music. He passed away in the back seat of a Caddy...on his way to give a concert in Cincinnati.

 

 

Well, Cadillac actually did so for several years. Lincoln is also doing so.....except that now, instead of the actual gift card, they donate, in your name, $75 to a charity of your (limited) choice. But, to be honest, I think the new Navigator is impressive enough to sell on its own merits.....it won't need any incentives.

And don't laugh.....here in the VA suburbs, we get a Clipper-envelope full of coupons for local restaurants each month...some of them quite classy and upscale.

 

 

Hey, if I could get a coupon for 2 Cadillacs for the price of 1, I may be interested. Where do I sign up?

That may prove to be popular. Who knows? It could mean the end of GM though...