mmarshall

LOL. They may actually have to do that for the Escalade when the new Navigator gets rolling.

MattyG

Lol. Okay, I won't pile on like the others already have with Lawrence Welk and Doris Day, but it was tempting It sure isn't old school Cadillac.

You were partially correct in the sense that it was "hip-hop" from a distant era in your recollection. Hip hop was basically urban 90s, smoother not abrupt. Now did rap incorporate that into its beats? Absolutely. The new "hip hop" is an edgier refined take on those 90s which uses a lot of slang or beats to make rap almost hit a hard note. Bruno Mars does a great job doing a beat with rap but getting some pop into it.

Lexus did a product placement in the Black Panther movie with Kendrick Lamar who does some of the soundtrack. A movie which some Lexi fans are all agog about. It's considered a hip hop/rap album although Lamar is more rapper than hip hop, but he surely grew up with the hip hop influence. So you were pretty close in your assessment.

I like the Weeknd with his smoother takes in BP.


But maybe Cadillac is on to something. They like younger audiences and music is a way to reach them.

btw I'm surprised no one posted the actual soundtrack of the BP Lexus thread.

mmarshall

No problem, Matty. I have relatively thick skin..and, if necessary, I can dish it out, too, as well as take it. If someone cannot take criticism, then IMO they shouldn't post in Car Chat.

I don't consider myself an expert on the subject by any means...in my book, it's sometimes hard to tell the difference between hip-hop and rap. Nor is rap necessarily confined to just one culture, as the Beastie Boys proved.

Problem is.....even a lot of the retired folks are also going to the SUVs. This is simply decimating, not all of, but a good part of, the sedan market.

Probably three out of four requests I get nowadays for auto-buying advice (not necessarily just from CL, but in general) is for SUVs, crossovers, or pick-ups. I myself like upmarket sedans, but I can see I'm in a increasing minority.

MattyG

Yes, and maybe those folks probably might listen to Taylor Swift or some other sort of country-pop singer like Kacey Musgraves or probably Dwight... Yokum. Cadillac is interesting that they had to reinvent themselves into a baller SUV brand first, and then went down to crossovers. Problem was, they had no audience for it with younger, edgier hip (as in rap/hip hop) customers. It's actually surprising when you listen to the Weeknd, Lamar or their backup singers - astonishing beats and vocals.

Do I buy an XT4 if Taylor Swift is whining about her boyfriends and girl issues? Or do I like an edgier Mars, Lamar sound which sounds nightclub cool?

mmarshall

In my book, you buy an XT4 because you like it.

Slightly off-topic (XT4), but Cadillac is going to have to come up with something more than Taylor Swift (or any other singer) if they want to compete wth the new Navigator. It's going to kick the Escalade's rear end.

theory816

Escalade or nothing.

Fizzboy7

Cadillac sold their sole to the flaky night-life crowd about 15 years ago when the Escalade took off and nothing else did. It's the only momentum they have these days. From the looks of the quick video, I don't see anything here that suggest "standard of the world" will return.

mmarshall

The Escalade, though, for years, got a more-or-less free ride in the sales department because of Ho-Hum Navigators. Those days, though, will probably soon be a memory.

bitkahuna

iTrader: (20)

bitkahuna

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mmarshall

I'm not predicting its demise...I think you misunderstood my post. In the past, it clearly outsold the Navigator because of the latter's shortcomings (not that the Escalade didn't have any shortcomings of its own). But the Escalade clearly provided more Bling for the Buck. The new Navigator, though, is not only going to level the playing field, but likely tilt it somewhat in the opposite direction. That doesn't necessarily mean the Escalade's demise....but it does likely mean its humbling.

Of course, getting back to the thread-topic (XT4), Cadillac, to compensate, will also (now) have some competition in the compact (C-class) SUV size, going head-to-head with the Lincoln MKC, Audi A3, BMW X3, Acura RLX, Land Rover Evoq, and others.

tex2670

"Uptown Funk You Up"? Sorry, that's a pop song, not a hip-hop song. Perfect for that commercial.

tex2670

I went and test drove an ATS and got a Visa Gift Card. And doing so put me on the dealership's robo marketing call list. How does that bring me in as a customer? Getting a monthly impersonal recorded call from the GM? So, yeah, you nailed it.

mmarshall

Why the ATS? Did they pay out a higher gift cards than for other Caddy test-drives? If so, the low sales of the ATS might explain it.

tex2670

Why the ATS? Because it was a car I was actually considering buying. But the robo calls weren't "Hey are you ready to buy?" They were generic impersonal calls that had nothing to do with me or my particular visit. Regardless, I fail to see how someone would be convinced to buy any car by getting an impersonal recorded phone call from a dealer. Completely turns me off to that dealer; YMMV.