View Poll Results: Should Lexus cancel the ES?
Yes
18
20.45%
No
70
79.55%
Voters: 88. You may not vote on this poll
Lexus to Cancel ES?
Lead Lap
Joined: Sep 2010
Posts: 470
Likes: 0
From: Ohio
You are assuming that ES buyers would just buy a GS if the ES didn't exist and there was some stripped down version of the GS in a similar price range. That is quite a stretch, and seems to be the only basis for your proposal. What if ES buyers don't want a stripped down GS? Then what?
Pole Position
Joined: Sep 2006
Posts: 2,883
Likes: 1
From: Coral Springs, Fl
Are u referring to me?
I have been a CL member since 2002 and have been a Lexus/Toyota fan from when I was younger. I have had a modded Lexus, gone to CL meets, etc. My family has had a number of Lexus cars over the years starting from the first generation RX up to a 2009 LS460.
The ES is a CAMRY - same chassis, drivetrain, internals, etc......There is NOTHING wrong with that fact! The Camry IMO is a great car.
The GS is superior car in every way to the ES. It is just as comfortable, faster, built better, handles better.
A 55 year old man or woman would not know a difference honestly. They walk in to Lexus to buy a midsize car and choose the ES because its 5 to 10k cheaper. THAT IS THE ONLY REASON!
Again nobody has answered my question: Why sell the ES when you have a GS that is a superior product??? To the average buyer, why would they PAY MORE to buy a GS.
I rather Lexus be selling 5,000 GS per month than ES. Its better for the brand.........In turn, they can take more risks with that platform and sell a GS based coupe. Because the cost savings are there to use those parts. As it stands now the GS is a niche for Lexus, and does NOT generate much return on the HUGE investment they make to develop it, hence it was almost cancelled.
I have been a CL member since 2002 and have been a Lexus/Toyota fan from when I was younger. I have had a modded Lexus, gone to CL meets, etc. My family has had a number of Lexus cars over the years starting from the first generation RX up to a 2009 LS460.
The ES is a CAMRY - same chassis, drivetrain, internals, etc......There is NOTHING wrong with that fact! The Camry IMO is a great car.
The GS is superior car in every way to the ES. It is just as comfortable, faster, built better, handles better.
A 55 year old man or woman would not know a difference honestly. They walk in to Lexus to buy a midsize car and choose the ES because its 5 to 10k cheaper. THAT IS THE ONLY REASON!
Again nobody has answered my question: Why sell the ES when you have a GS that is a superior product??? To the average buyer, why would they PAY MORE to buy a GS.
I rather Lexus be selling 5,000 GS per month than ES. Its better for the brand.........In turn, they can take more risks with that platform and sell a GS based coupe. Because the cost savings are there to use those parts. As it stands now the GS is a niche for Lexus, and does NOT generate much return on the HUGE investment they make to develop it, hence it was almost cancelled.
Driver School Candidate
Joined: Mar 2012
Posts: 5
Likes: 0
From: CA
after looking to all the comments carefully few are with the point and few are not.........so it easily displays that though all are independent on their decisions, does these ideas are they effecting the sales range no know.....!!!
Moderator
Joined: Oct 2003
Posts: 4,330
Likes: 57
From: California
And how do we know this?
Again, they've sold around 250,000 ES350's since it was launched in 2006. It just doesn't make any business sense to cancel the model. The $50k-$60k GS would never make up the lost volume and profits for TMC. If the ES was a sales failure it MIGHT make sense. But that's not the case.
Again, they've sold around 250,000 ES350's since it was launched in 2006. It just doesn't make any business sense to cancel the model. The $50k-$60k GS would never make up the lost volume and profits for TMC. If the ES was a sales failure it MIGHT make sense. But that's not the case.
The ES is the highest selling Lexus sedan and the second highest selling vehicle. The RX is the highest Lexus vehicle of all time. Since it's inception (1999) Lexus has sold over 1.2 million RX's just in the U.S. alone.
Pole Position
Joined: Dec 2011
Posts: 254
Likes: 2
From: Irvine, CA - Madrid, ES
This is nonsense talking, seriously.
A company is not just about image, prestige, value perception. Main goal for a company is to make money and by killing one if their best-selling product is just retarded.
Don't think just about Lexus doing cost-saving techniques, look at BMW and Mercedes, they all do the same thing. Did you ever imagine a 4 cylinder S class? We know that cars like S Class, 7 Series, LS should have at least a V6, but people are more concerned about fuel costs and so big engines with 300-400 HP wouldn't make any sense, even if you have money enough to buy it.
A company is not just about image, prestige, value perception. Main goal for a company is to make money and by killing one if their best-selling product is just retarded.
Don't think just about Lexus doing cost-saving techniques, look at BMW and Mercedes, they all do the same thing. Did you ever imagine a 4 cylinder S class? We know that cars like S Class, 7 Series, LS should have at least a V6, but people are more concerned about fuel costs and so big engines with 300-400 HP wouldn't make any sense, even if you have money enough to buy it.
Lexus Fanatic
Joined: Nov 2011
Posts: 35,251
Likes: 290
From: ON/NY
I doubt the ES is cross-shopped with the GS like the OP is saying, if anything the ES is cross-shopped with the Toyota Avalon. Also, I could see the Camry Limited or high model being compared in some cases.
Moderator
Joined: Oct 2003
Posts: 4,330
Likes: 57
From: California
Es's are great cars, it seems that the people who love them are people who own/ owned them or people who have driven them. People who dislike them are people who have little to no experience with them and just go back to the camry argument. To live with, the es is great. O and basically anyone with a 3-series haha
Pole Position
Joined: May 2004
Posts: 2,602
Likes: 89
From: Singapore
Lead Lap
Joined: Nov 2006
Posts: 4,585
Likes: 24
From: Washington
Lexus to Cancel ES?
Yes, I'm aware this sounds crazy but hear me out. I was just reading MotorTrend's 2013 Power List and Mark Templin made #44. His entry reads as follows:
Does anyone have any insider info on this? The ES is such a cash cow and a great entry point into the luxury game. Very surprising to me. Forgive me if this is old news.
Originally Posted by MotorTrend
44. Mark Templin
Lexus Product Marketing Planning Division General Manager
ROOKIE
Can Lexus Compete With Mercedes in Europe?
Where he's been: Joined Toyota Motor Sales (North America) from Oldsmobile in 1990. Led the Scion brand before his promotion to Lexus' U.S. chief.
Aiming toward: Infiltrating Europe and other Lexus nonmarkets, which he'll do by leading a new business unit designed to be fully independent of Toyota.
Including: Phasing out best-selling ES. Let Toyota Avalon have the segment.
Outlook: This is an unenviably tough job assignment.
Read more: http://www.motortrend.com/features/c...#ixzz2NtDhTuEK
Lexus Product Marketing Planning Division General Manager
ROOKIE
Can Lexus Compete With Mercedes in Europe?
Where he's been: Joined Toyota Motor Sales (North America) from Oldsmobile in 1990. Led the Scion brand before his promotion to Lexus' U.S. chief.
Aiming toward: Infiltrating Europe and other Lexus nonmarkets, which he'll do by leading a new business unit designed to be fully independent of Toyota.
Including: Phasing out best-selling ES. Let Toyota Avalon have the segment.
Outlook: This is an unenviably tough job assignment.
Read more: http://www.motortrend.com/features/c...#ixzz2NtDhTuEK
