Well its that time again, this time vintage Lexus has been their theme, brings back memories...



And obligatory best D2R ad ever

 

"Please guys come back! Please! Remember the LS400? Remember how awesome we were!"

 

Moving TXes is all we care about.

-2025 Sales meeting

 

I found that sad, they just aren't making cars at all like they used to.

 

Well, seems to be working

Top-selling luxury vehicles in the US (through August 2025)

• Lexus RX: 52,888 units sold
• Lexus NX: 38,253 units sold
• BMW X5: 33,588 units sold
• Mercedes-Benz GLE: 29,434 units sold
• Mercedes-Benz GLC: 29,355 units sold
• BMW X3: 29,029 units sold
• Buick Envision: 28,737 units sold
• Lexus TX: 25,147 units sold

 

Their average transaction price is much lower than Mercedes and BMW, and as a consumer I want cars that are competitors to those german models, not that are cheaper and higher volume. I have no interest in FWD based Toyota platforms.

 

Slop sells easily to the masses, what did you expect?

 

I wouldn’t call it slop, just not the caliber of cars we want. I’d love it if being able to sell those cars would allow them to also make some proper premium luxury vehicles also…

 

you owe me a new keyboard since i spat coffee all over it...

 

When Lexus started with making a better S Class it worked. Once they decided to do the Toyota way and do their own luxury, things started to get us where we are today.

 

It's also an incredibly tone-deaf thing to show immediately after axing the car.

 

While Lexus has lost their way in certain ways they are making what the market wants with the best selling RX and TX.

Enthusiasts dont pay the bills, soccer moms do....
-mo of Lexus program planners

 

Enthusiasts make the brand desirable though. Thats why they should do both.

 

It all comes down to profit. I'm sure they can design to compete like they did with the 4GS, but as we know, it got axed. Was it because it was a bad design? Of course not. It didn't bring in enough profit. Regardless, IMO they still have nice vehicles and their sales numbers show. It may not fit certain people's needs, but who cares? The last time I spoke with a GX potential owner, it was still 6+ months to wait. This may not drive like a German SUV, but damn the more I look at it, the more I like. Way better than other much more expensive boxes.

 

As somebody who would like to buy a Lexus that is a proper premium platform, I care!

The GX and LX are still proper enthusiast vehicles...