Aug 2022 Sales Thread
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Lead Lap
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From: NC
Aug 2022 Sales Thread
https://acuranews.com/en-US/releases...t-spots-remain
American Honda August Sales Constrained by Supply Issues; Bright Spots Remain
September 1, 2022- American Honda August sales top 71,461 units, despite West Coast rail embargo contributing to supply woes
- High turn rates continue for both Honda and Acura brands; inventory days supply remains in single digits
- Light truck sales lead Honda as Ridgeline posts its second-best August of all time, Pilot and Passport also record strong sales
- All-new HR-V sales top 6,700 units, as inventory begins to catch up with demand and strong pre-sales continue
- Accord Hybrid posts best-ever August results with sales topping 3,000 units
- All-new Acura Integra tops 1,500 units for best month since launch; over 70% of sales are conquest
- MDX continues to top Acura sales, overcoming inventory issues to reach sales of over 3,000 units
American Honda
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Lead Lap
Joined: Dec 2005
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From: NC
Hyundai
https://www.hyundainews.com/en-us/releases/3643
Hyundai Motor America Reports August 2022 Sales
September 1 2022- August Retail Sales up 24%; All-Time August Retail Sales Record
- Best All-Time Total and Retail Sales for Elantra HEV
- Green Car Sales Climb; Represent 13% of Retail Sales up 48%
“We’re seeing inventory begin to rebound which resulted in strong sales this month,” said Randy Parker, CEO, Hyundai Motor America. “Despite estimates of an overall industry decline our sales were driven by high demand for our product line of SUVs and eco-friendly vehicles.”
August Product and Corporate Activities
- Hyundai IONIQ 5 Wins Car and Driver's 2022 EV of the Year Award: 2022 Hyundai IONIQ 5 earned Car and Driver’s EV of the Year Award, adding another coveted honor to its trophy case. The publication put 20 top-rated EVs through rigorous testing over a three-week period. IONIQ 5 took the No.1 spot.
- Hyundai Among Tops in J.D. Power 2022 TXI Mass Market Index: J.D. Power designated Hyundai as its overall innovation leader for the mass market segment in the 2022 U.S. Tech Experience Index (TXI) StudySM. This was the third year in a row that Hyundai topped the TXI Mass Market Innovation Index rankings.
- Hyundai Wins The Most Awards In The Best New Cars For Teens Categories: The 2022 Hyundai Sonata Hybrid, Tucson, Elantra Hybrid and Kona have earned U.S. News & World Report’s “Best New Cars for Teens” awards. The 2019 Santa Fe was also named the 2022 Best Used Midsize SUV for Teens.
- Top-Ranked Honors In MotorTrend's Ultimate Car Rankings: Eleven Hyundai models were recognized in MotorTrend’s Ultimate Car Rankings for the second half of 2022. The 2023 Elantra Hybrid and IONIQ 5 came first in the compact hybrid sedan and electric SUV (Non-Luxury Brands) categories, respectively.
- New Palisade Marketing Campaign: Hyundai Motor America launched a new campaign for its significantly enhanced 2023 Palisade SUV. Encompassing the fourth vehicle and latest extension of the novel OKAY Hyundai theme, the “Dad’s Precious Cargo” campaign showcases the special bond and connection within the African American father-daughter dynamic.
- Hyundai Selects Agency to Reach U.S. Hispanic Audiences: Hyundai Motor America has selected independent, Hispanic-owned and operated Lopez Negrete Communications as its U.S. Hispanic marketing agency of record. Lopez Negrete will provide strategic marketing solutions to reach and engage diverse Latino audiences nationwide.
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Lead Lap
Joined: Dec 2005
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From: NC
Subaru
https://media.subaru.com/pressreleas...up-1.5-percent
September 1, 2022 , Camden, N.J. -
SUBARU OF AMERICA, INC. AUGUST SALES UP 1.5 PERCENT
Subaru of America, Inc. (SOA) today reported 50,126 vehicle sales for August 2022, a 1.5 percent increase compared with August 2021 (49,373). The automaker also reported year-to-date sales of 355,457, a 15.5 percent decrease compared with the same period in 2021. Subaru continues to face inventory challenges as the result of microchip and supply chain issues affecting automakers across the globe.“We need to thank our retailers for their exceptional efforts this August, which allowed Subaru surpass last year’s sales,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “Working with AdoptAClassroom.org, our retailers have also been super supportive in our efforts to support quality education for all students. Together, we have helped classrooms nationwide purchase the school supplies and resources they need to help more than 300,000 students succeed. It’s just one of the ways Subaru is More Than A Car Company®.”
In August, Crosstrek was the top performer by volume, with 15,126 sales and a 30.5 percent increase compared with the same period in 2021. The Ascent saw a 4.1 percent increase compared to August 2021, while the Impreza increased by 168 percent. Year to date, the Crosstrek posted a 11.3 percent increase, while the Ascent carline posted an increase of 5.7 percent compared to the same period in 2021.
“Subaru is pleased to have exceeded our August 2021 sales results and recorded our best monthly result thus far in 2022, despite ongoing supply chain challenges,” said Jeff Walters, Senior Vice President of Sales. “We will continue to focus on meeting the high demand for our safe, reliable and adventure-ready vehicles.”
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Lead Lap
Joined: Dec 2005
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From: NC
Mazda
https://news.mazdausa.com/2022-09-01...-Sales-Results
Mazda Reports August Sales Results
IRVINE, Calif., Sept. 1, 2022 /PRNewswire/ -- Mazda North American Operations (MNAO) today reported total August sales of 25,426 vehicles, a decrease of 6.7 percent compared to August 2021. Year-to-date sales totaled 191,621 vehicles; a decrease of 23.1 percent compared to the same time last year. With 26 selling days in August, compared to 25 the year prior, the company posted a decrease of 10.3 percent on a Daily Selling Rate (DSR) basis.
CPO sales totaled 4,208 vehicles in August, a decrease of 29 percent compared to August 2021.
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Mazda CX-30
- Best-ever August sales of CX-30 with 4,765 vehicles sold.
Mazda Motor de Mexico (MMdM) reported August sales of 5,139 vehicles, an increase of 75.3 percent compared to August last year. Year-to-date sales decreased 17.4 percent, with 25,850 vehicles sold.
Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts, and customer service support of Mazda vehicles in the United States, Canada, and Mexico through approximately 780 dealers. Operations in Canada are managed by Mazda Canada Inc. in Richmond Hill, Ontario, and operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at News.MazdaUSA.com.
Follow MNAO's social media channels through Twitter and Instagram at @MazdaUSA and Facebook at Facebook.com/MazdaUSA.
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Lead Lap
Joined: Dec 2005
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From: NC
Kia
https://www.kiamedia.com/us/en/media...r-august-sales
KIA AMERICA POSTS BEST-EVER AUGUST SALES
08/31/22 ID: 19353August Sales Increase 22-Percent Year-Over-Year with Electrified Models Up 151-Percent
IRVINE, Calif., August 31, 2022 – Kia America announced best-ever August sales of 66,089 units, marking a 22-percent increase year-over-year. Kia’s SUVs continue to shine with the Sportage as Kia’s top-selling model for the fifth consecutive month with 12,986 units sold, representing a 59-percent increase year-over-year. Sales of the Sorento SUV increased by 114-percent year-over-year; and sales of the current generation Telluride continued strong increasing 18-percent year-over-year and just months before the highly anticipated 2023 version arrives in dealers. In addition, August sales of Kia’s all-electric and hybrid models increased an astonishing 151-percent year-over-year.“In light of ongoing supply challenges across the industry, achieving a best-ever August sales performance is a testament to the strength of our product lineup, our dealers and our employees,” said Eric Watson, vice president, sales operations, Kia America. “We are optimistic that production through the end of the year will improve and further the success of our all-new Sportage, EV6, upcoming redesigned Telluride and more.”
In addition to sales, August saw several significant announcements from Kia, including:
- The North American debut of the 576-hp Kia EV6 GT performance crossover at The Quail, a motorsports gathering, during Monterey Car Week
- The launch of an all-new creative campaign for the Sportage Hybrid SUV and a partnership with One Warm Coat, a non-profit that provides coats to those in need nationwide, as part of the brand’s Accelerate The Good charitable initiatives
- Pricing for the all-new 2023 Sportage Hybrid SUV and K5 midsize sedan
Racer
Joined: Aug 2006
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From: USA
https://acuranews.com/en-US/releases...t-spots-remain
American Honda August Sales Constrained by Supply Issues; Bright Spots Remain
- MDX continues to top Acura sales, overcoming inventory issues to reach sales of over 3,000 units
- End of May we were told MSRP + $2500 for an MDX.
- End of Aug (last week): We picked it up for MSRP + $400 (tint).
From my anecdotal experience, Honda/Acura might be feeling the lower sales numbers and adjusting to the market.
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Lexus Test Driver
Joined: Mar 2020
Posts: 5,482
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From: N/A
Honda is bit player on the global scale and their pathetically fragile supply chain reflects that. They have absolutely no hope of outdoing Hyundai Motor Group which is now the third largest OEM in the world by volume.
Alternatively, I have been hearing anecdotes of MDX Type S's sitting on dealer lots with no markups not selling for months on Acurazine, though anecdotes are anecdotes.
Alternatively, I have been hearing anecdotes of MDX Type S's sitting on dealer lots with no markups not selling for months on Acurazine, though anecdotes are anecdotes.
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