When you have buggy, unstable alpha males hanging on Elon Musk's every word, it's only natural to want to sell them two beers for $150.

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READ MOREWhich is exactly what Tesla has done with the latest addition to its "lifestyle" store, where the aspirational can do their darnedest to look like a Tesla owner and get fleeced in the process.

But these are no mere beers. These are CyberBeers poured into bottles paying homage to the "angular exoskeleton of the Cybertruck," Tesla's pickup model that looks like it hasn't rendered properly.
Tesla CyberBeer and CyberSteins

Under the hood, however, the 7 percent ABV brewskis are German-style Helles lagers "with European Noble Hops Saaz and Hallertau Mittlefruh... Accentuated by notes of herb and spice and more notable aromas of tea and citrus."

They were brewed and bottled in California by Buzzrock Brewing Co. which, we note, doesn't appear to produce any other $75 beers.

But we're selling them short. Not only do you get these sleek bottles sporting a "gloss black sleeve with a CyberBeer watermark," you also get a pair of CyberSteins "glazed and fired to mirror the form of Cybertruck and finished with a gloss interior and signature Tesla logo."

So you could share them with a friend – if friends are something Tesla obsessives have – but it would still be an expensive night in, and you might need something cheaper on hand lest you're left wondering where the other eight to 10 beers are.

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While we're here, let's take a look at some of the other overpriced ephemera in the Tesla merch store, which back in 2020 was briefly selling Tesla tequila for $250.

If you lurk the webpage often, you might have been able to snag a CyberOpener to complement your CyberBeer for just $50. Alas, it is now sold out.

If you really want to play the part of Tesla owner, you could splash $245 on a Mega [back] Pack. And to truly prove your devotion to the Cult of Musk, consider branding yourself with a Tesla Branding Iron, inexplicably on sale for $70.

Timeout everyone. Y'all know that Musk's $500 'flamethrower' is literally a Boring blowtorch?

READ MORESticking with the Cybertruck theme, though, lucky Dogecoin holders cleared the store of the Cyberwhistle, which was going for 1,000 DOGE. The Register wonders whether the "premium collectible made from medical-grade stainless steel" is a reference to the alt-right "dog whistles" the world's richest man routinely pumps out onto X, formerly Twitter, his latest pet project.

Speaking of which, the Tesla and SpaceX CEO has been on a George Orwell kick lately, posting a meme of the 1984 author captioned: "Boy did I call it or what?" Musk also said he's "loving" his new T-shirt, which features an eye and the words: "What would Orwell think."

What would Orwell think of Elon Musk? We can't possibly comment – this is a family enterprise IT publication. ®

Musk says he has driven the Cybertruck and "it is an amazing product." But "there will be enormous challenges in reaching volume production with the Cybertruck and in making the Cybertruck cash-flow positive.
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Making prototypes—which is what Tesla has been doing with the truck for years now—is easy, Musk says. Making the production version for sale to customers is "10,000 percent harder," he insists, because the truck is so "radical" and "special." Those are polite ways of saying stainless steel is hard to work with, and flat expanses of bodywork are unforgiving when it comes to gaps, fit, and finish.

"I think it is our best product ever," says the CEO, but because it is so different and tech-heavy, it will be hard to manufacture.

And making money on it, even though final pricing has not been announced, seems elusive at this point. It is "insanely difficult to make it at a price people can afford," Musk said, a challenge made worse by higher interest rates further pushing up vehicle prices. The truck was initially promised at a $40,000 starting price before the company backed off that number in 2022.