That has more to do with their lack of a dealership network than it does their cars and pricing. And even with that hindrance, the G90 still outsells the older and cheaper Hyundai Equus. If anything, moving upmarket has helped sales.

We've been through this topic so many times and in so many threads that I don't feel inclined to regurgitate it again.

 

One thing, though, that didn't help the Equus any was the fact that Hyundai generally limited it to only four neutral colors......White/Black/Gray/Silver. That was not only excessive cost-cutting and a cheap image, but also probably an insult to a lot of potential buyers. To be honest, though, the G90's color-choice is only slightly less-insulting.

 

I'm not surprised you don't understand. Doesn't sound like you've been intimately involved in the engineering or repair of your vehicles. If this were different, you might see it my way.

Your silly analogy with an imaginary katana is something only a fool would propose. You ignore the economics of building a vehicle, AND I SPECIFICALLY ACKNOWLEDGED Hyundai has been building cars for a VERY long time while UTTERLY MISSING THE MARK with the US market. Which manufacturer first offered at 10 year warranty? Hyundai. Why? Because the cars they initially brought to the US were completely inadequate for the US market. 30 years later they're STILL in catch up mode. If they had a truly competitive product, they could ask Lexus or Mercedes prices for their wares and buyers would see the value. They're offering "equivalent" features at a much lower price. Only one possibility here - they're cutting corners and hoping they don't get killed by warranty claims. Just because I can do something doesn't mean I am willing to do something, so just because Hyundai has been making steel for years doesn't mean they're using their best products to build their cars.

 

It's unfortunate to see a moderator stoop to ad hominem attacks and name calling.

If you spent even a minute to do your research, you would know that all Japanese vehicles, including Lexus, are still substantially cheaper than their German counterparts, offer more features for less, and generally have better warranties as well. Lexus for instance offers a 6 year powertrain warranty, something none of the German brands have. I suppose then that Lexus is also "cutting corners and hoping they don't get killed by warranty claims"?

The Germans charge more and give you less because they've been established for almost a century as car companies, and have had more time to grow their brand prestige. The Japanese and Koreans are infants by comparison in the eyes of the general public, and how they price and package their cars reflects that. When the LS400 first arrived on U.S. shores, it was literally half the price of an S-Class at the time. Even now, it's still some $25K below an S-Class. Quality doesn't determine price, how much consumers are willing to spend on something does.

 

Thread is way off the topic of helping wandl with his question.