2020 Lincoln Aviator
Thread Starter
Joined: Oct 2008
Posts: 42,475
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From: California
GX is in a league of its own, and whether thats a good thing or bad thing time will tell. The aviator is targeting all the 3 row crossovers from luxury Marques
Value is what Lincoln is going to cover most with their pricing structure as it covers everything from an XC90, MDX, RX-L (i threw that one in for kicks caz really its just holding an L), all new Caddy, QX60 all the way to GLS/q7?X7 territory.
The issue on the higher end is, well if you are paying that much, bump into Navigator, Future Escalade, LX, X7 with options or GLS with options.
Value is what Lincoln is going to cover most with their pricing structure as it covers everything from an XC90, MDX, RX-L (i threw that one in for kicks caz really its just holding an L), all new Caddy, QX60 all the way to GLS/q7?X7 territory.
The issue on the higher end is, well if you are paying that much, bump into Navigator, Future Escalade, LX, X7 with options or GLS with options.
The Aviator is RWD based. It's most direct competitors the GLE and X5 are also built on RWD platforms. The XC90, MDX, RXL, XT6, QX60 I consider a side step down due to their FWD derived underpinnings.
Lead Lap
Joined: Mar 2015
Posts: 4,513
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From: In your head
Sure there will be some overlap, but the majority won't be fully loaded Aviators.
The Aviator is RWD based. It's most direct competitors the GLE and X5 are also built on RWD platforms. The XC90, MDX, RXL, XT6, QX60 I consider a side step down due to their FWD derived underpinnings.
The Aviator is RWD based. It's most direct competitors the GLE and X5 are also built on RWD platforms. The XC90, MDX, RXL, XT6, QX60 I consider a side step down due to their FWD derived underpinnings.
Off the bat, the MDX and QX60 win the cheapo award with interior quality (the MDX advance has some good open pore wood, but soo much plastic)
XT6 TBD
Instructor
Joined: Jan 2013
Posts: 1,058
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From: TN
I believe Lincoln has positioned the 3 row MKT to compete with MDX, QX60, etc. I believe they want the Aviator to compete with Range Rover Sport and that level of vehicles. When I saw the profile of the Aviator on the Lincoln website, the RR Sport is the first vehicle that came to mind, and pricing is in the same ball park when you start loading out the Aviator.
Thread Starter
Joined: Oct 2008
Posts: 42,475
Likes: 320
From: California
Quite true, RWD vs FWD, but I think prospective owners will also care about how it is to live with the 3 row. The aviator interior is uber special, mini navigator. The XC90 is quite comparable even though its a FWD.
Off the bat, the MDX and QX60 win the cheapo award with interior quality (the MDX advance has some good open pore wood, but soo much plastic)
XT6 TBD
Off the bat, the MDX and QX60 win the cheapo award with interior quality (the MDX advance has some good open pore wood, but soo much plastic)
XT6 TBD
I believe Lincoln has positioned the 3 row MKT to compete with MDX, QX60, etc. I believe they want the Aviator to compete with Range Rover Sport and that level of vehicles. When I saw the profile of the Aviator on the Lincoln website, the RR Sport is the first vehicle that came to mind, and pricing is in the same ball park when you start loading out the Aviator.
Lexus Fanatic
Joined: Nov 2011
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From: ON/NY
I believe Lincoln has positioned the 3 row MKT to compete with MDX, QX60, etc. I believe they want the Aviator to compete with Range Rover Sport and that level of vehicles. When I saw the profile of the Aviator on the Lincoln website, the RR Sport is the first vehicle that came to mind, and pricing is in the same ball park when you start loading out the Aviator.
Lead Lap
Joined: Mar 2015
Posts: 4,513
Likes: 345
From: In your head
Lexus Fanatic
Joined: May 2012
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From: Maryland
I would buy an Aviator over a GX also for sure.
Thread Starter
Joined: Oct 2008
Posts: 42,475
Likes: 320
From: California
Indirectly sure because it’s a midsize with three rows. But the GX is niche because of its BOF, 4x4, “barn door” etc. GLE and X5 are direct competitors of the Aviator.
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CL Community Team
Joined: Feb 2007
Posts: 9,314
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From: IL
Yes, the GX has some fundamental differences compared to other members of its class, but that doesn't mean it's in a different class.
From looks alone, this is a very sharp looking truck - both interior and exterior!
Lincoln has never been know for quality, though I would probably rely on them more than Range Rover for sure. It's an older company image brand to me, always has been until more recently when Lincoln hired McConaughey as their spokesperson to try and bring the brand's average age DOWN. Image is everything for many companies and this is something Corvette has been trying to change for as many years as I can remember.
We were in the market for a large 7-8 passenger SUV that can haul 9000+ and I did look at the Navigator at one point but just didn't do it for me. The Aviator is way too small for our intentions but if we were looking for a smaller 5-passenger SUV, it would most likely be a Mercedes or Lexus. I'm a huge BMW fan but let's face it BMW does not make great SUV's. Range Rover would not even be in the same breath.
P.S. we bought a Escalade ESV Platinum and could not be happier (who says Cadillac is not successful?). They know their market and both their coupes and SUV's are some of the best. If I wasn't such a diehard BMW M-car guy I would get a CTS-V wagon for sure!
Lincoln has never been know for quality, though I would probably rely on them more than Range Rover for sure. It's an older company image brand to me, always has been until more recently when Lincoln hired McConaughey as their spokesperson to try and bring the brand's average age DOWN. Image is everything for many companies and this is something Corvette has been trying to change for as many years as I can remember.
We were in the market for a large 7-8 passenger SUV that can haul 9000+ and I did look at the Navigator at one point but just didn't do it for me. The Aviator is way too small for our intentions but if we were looking for a smaller 5-passenger SUV, it would most likely be a Mercedes or Lexus. I'm a huge BMW fan but let's face it BMW does not make great SUV's. Range Rover would not even be in the same breath.
P.S. we bought a Escalade ESV Platinum and could not be happier (who says Cadillac is not successful?). They know their market and both their coupes and SUV's are some of the best. If I wasn't such a diehard BMW M-car guy I would get a CTS-V wagon for sure!
Thread Starter
Joined: Oct 2008
Posts: 42,475
Likes: 320
From: California
And of the handful of people I know with a GX, zero of them purchased due to those features that are unique in the class. We cross-shopped the GX, X5, and ultimately bought the Q7. Had the Aviator been available, it also would have been in the running.
Yes, the GX has some fundamental differences compared to other members of its class, but that doesn't mean it's in a different class.
Yes, the GX has some fundamental differences compared to other members of its class, but that doesn't mean it's in a different class.
Lexus Fanatic
Joined: May 2012
Posts: 68,099
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From: Maryland
And of the handful of people I know with a GX, zero of them purchased due to those features that are unique in the class. We cross-shopped the GX, X5, and ultimately bought the Q7. Had the Aviator been available, it also would have been in the running.
Yes, the GX has some fundamental differences compared to other members of its class, but that doesn't mean it's in a different class.
Yes, the GX has some fundamental differences compared to other members of its class, but that doesn't mean it's in a different class.
Lexus Fanatic
Joined: Oct 2003
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From: Virginia/D.C. suburbs
FCA could probably have a credible RWD/4WD competitor if they upgraded their Dodge Durango and gave it a Chrysler (not Dodge)-grade interior. But, so far, there's no sign of that...or of a full-size SUV off of the Ram 1500.
Last edited by mmarshall; Feb 27, 2019 at 07:09 PM.
Lexus Fanatic
Joined: Oct 2003
Posts: 94,226
Likes: 222
From: Virginia/D.C. suburbs
I'm sorry......a typo, my bad. I meant the Durango (corrected)....I've mixed those two up before. It's not plush enough inside, in Dodge trim, to compete with the Aviator, but that's where he designers come in.
Nice, but again, not quite in the Aviator's class. But you may have a point.....it may be a little closer than the standard Durango.
FCA has the Jeep Grand Cherokee