November 2010 Monthly Sales Thread
November marks the 6th consecutive month of year-over-year sales increases
Chrysler Group LLC today reported U.S. sales of 74,152, a 17% increase compared with sales in November 2009 (63,560 units).
November represents the 8th consecutive month of year-over-year sales increases. Also, in nine of the 11 months this year, Chrysler Group monthly sales increased over sales in the previous month.
“We are pleased with the sales momentum that has been building this year, and elated now that we are showing off the vehicles that we’ve been talking about,” said Fred Diaz, President and Chief Executive Officer – Ram Truck Brand and Lead Executive for U.S. Sales. “Our all-new and significantly-refreshed vehicles were well-received during the Los Angeles Auto Show preview and by media at our driving event in San Francisco in November.”
The Dodge Brand unveiled 6 2011 models during the Los Angeles Auto Show including its all-new 2011 Dodge Charger, the brand’s performance flagship; its all-new 2011 Dodge Durango 3-row SUV, and the 2011 Dodge Journey crossover with its completely redesigned and retuned suspension, new V-6 engine and new interior.
The Chrysler Brand is replacing its entire product line over the next few months. The new 2011 Chrysler Town & Country and new 2011 Chrysler 200 sedan will be the 1st vehicles to arrive in dealerships. Chrysler’s new 2011 Town & Country will set a new standard in the minivan segment with an expressive exterior design, completely upgraded interior as well as functional enhancements to the powertrain and suspension. The new Chrysler 200 has a completely exterior and interior design, supported by a highly upgraded powertrain and suspension. These 2 new vehicles will be the 1st step in completely renovating the Chrysler Brand showroom. The Chrysler Brand also will soon be launching the all-new 2011 Chrysler 300 series flagship vehicles and the Chrysler 200 convertible.
In all, Chrysler Group this year is introducing 16 all-new or significantly- refreshed 2011 models representing 75% of its nameplates. 5 of the 16 models are already in dealerships, while 11 models will be launched by the end of the year.
Chrysler Group finished the month with a 79-day supply of inventory (243,206 units). U.S. industry sales figures for November are projected at an estimated 12.2 SAAR.
November 2010 U.S. Sales Highlights by Brand
Jeep® Brand
The Jeep Brand posted a 58% sales increase compared with the same month a year ago. Sales of the Jeep Grand Cherokee, the brand’s volume leader, increased 256% in November versus a year ago. The Jeep Brand unveiled the Jeep Grand Cherokee Overland Summit, unquestionably the most luxurious, distinctive and comprehensively-equipped Jeep vehicle ever produced, during the Los Angeles Auto Show in November. The brand also revealed the premium edition Jeep Liberty Jet. Both models arrive in dealerships soon and expand the reach of the iconic brand’s lineup, offering legendary Jeep capability in new, unique, premium editions.
Sales of the iconic Jeep Wrangler, with its all-new interior for 2011, increased 34% in November, while sales of the Jeep Patriot, the affordable compact SUV, were up 43% in November.
The all-new 2011 Jeep Grand Cherokee has been named “2011 Urban Truck of the Year” by editors of Decisive Auto magazine and a panel of 15 independent automotive journalists. The Urban Vehicles of the Year will be formally presented at the 15th Annual Urban Wheel Awards on January 9, 2011, leading into the North American International Auto Show activities. The “Urban Truck of the Year” is the latest in a list of awards the 2011 Grand Cherokee has recently captured.
Ram Truck Brand
The Ram Truck Brand posted a 67% sales increase in November, on the heels of winning big in the Texas Auto Writers Association’s annual “Texas Truck Rodeo.” Not only did the 2011 Ram 1500 win the coveted title, “Truck of Texas,” the Ram Truck Brand also swept every category it entered, securing wins for newly-introduced Ram Laramie Longhorn as “Luxury Pickup Truck of Texas,” Ram 1500 Outdoorsman as “Full Size Pickup Truck of Texas” and Ram Power Wagon as “Heavy Duty Pickup Truck of Texas.” The “Truck of Texas” win reaffirms the capability, power and refinement found in the Ram Truck Brand lineup.
Ram pickup truck sales increased 86% in November as both light- and heavy-duty truck sales contributed to the increase. Heavy-Duty Trucks posted a triple digit percentage sales increase in November. Dodge Dakota sales also were up 26% last month compared with November 2009.
Dodge Brand
In November, Dodge Challenger sales increased 22% compared to the same month a year ago. The Dodge Challenger muscle car posted a sales increase in every month since March, compared to a year ago. Sales of the Dodge Nitro, the brand’s first mid-size SUV and another strong sales performer this year, were up 88% in November. With its bold styling and aggressive stance, Dodge Nitro is unlike any other mid-size SUV in the marketplace.
The Dodge Brand is redefining itself with 6 all-new or significantly-revamped 2011 vehicles. Between the end of this year and early next, the brand will fill dealer showrooms with a vast array of new or updated Dodge products, including the all-new 2011 Dodge Durango, a 3-row sport-utility vehicle; the all-new 2011 Dodge Charger, the brand’s performance flagship vehicle; the new 2011 Dodge Journey mid-size crossover; the new 2011 Dodge Avenger, a mid-size sedan designed and engineered for spirited performance; and the new 2011 Dodge Grand Caravan, the minivan with the driving dynamics of a performance sedan. Also due is the Dodge Challenger SRT8 392, with the legendary 392-cubic inch HEMI® V-8 for the street, an engine with a famous name but a decidedly high-tech, modern engineering masterpiece.
Chrysler Brand
The Chrysler Town & Country minivan, the brand’s volume leader, has been a solid sales performer this year. Sales of the Town & Country are up 35% this year through November compared with the same period in 2009.
The Chrysler Brand introduced its all-new 2011 Chrysler 200 sedan and the significantly-rejuvenated 2011 Chrysler Town & Country minivan during the Los Angeles Auto Show in November. Virtually every system in the Chrysler 200 is new or upgraded for 2011, giving the Chrysler 200 its own identity and space in the highly-competitive, mid-size sedan segment. The Chrysler 200 is uniquely positioned as an exciting alternative for customers that want style and substance, all at a surprising value.
The new 2011 Chrysler Town & Country minivan delivers great American design, innovative technology, unparalleled functionality and all the standard safety features a family aspires to have in a vehicle, at a surprising value. For 2011, virtually every customer touch point was redesigned or re-engineered. From a suspension redesign that delivers an exhilarating driving performance, to the new, exquisitely-crafted interior cabin with clever features a family appreciates, to the beautifully sleek new exterior design, thoughtful innovation was engineered in every aspect of the new Town & Country. The company that invented the modern minivan and luxury minivan segments continues to set the standard with the latest generation Town & Country. Every 2011 Chrysler Town & Country comes standard with more than 40 safety and technology features, such as SafetyTec™, which provides industry-leading features including Parkview® rear backup camera, Blind-spot Monitoring and Rear Cross Path detection.
November U.S. Sales Highlights
Jeep Brand sales (24,202 units) increased 58% versus the same month last year (15,339 units)
Jeep Grand Cherokee sales (10,984 units) improved 256% compared with November last year (3,085 units)
Jeep Wrangler sales (6,552 units) improved 34% versus November 2009 (4,896 units)
Jeep Patriot (2,754 units) posted a 43 year-over-year sales increase
Ram Truck Brand sales (19,040 units) increased 67% versus the same month last year (11,409 units)
Ram pickup truck sales (18,206 units) increased 86% in November compared with November 2009 (9,787 units)
Ram Heavy-Duty Truck sales were up 131% in November versus the same month last year
Dodge Dakota (834 units) sales were up 26% versus the same month a year ago (663 units)
Dodge Caliber sales (3,154 units) posted a percentage sales increase in triple digits
Dodge Challenger sales (2,497 units) were up 22% compared with November 2009 (2,040 units)
Dodge Nitro sales (2,190 units) increased 88% versus November 200
Chrysler Group November 2010 sales
Model Nov. 2010 Nov. 2009 Change YTD 2010 YTD 2009 Change
Sebring 1,389 3,044 -54% 37,216 23,023 62%
300 1,291 1,918 -33% 35,613 34,154 4%
Crossfire 0 0 0% 0 499 -100%
PT Cruiser 441 310 42% 8,960 17,205 -48%
Aspen 0 58 -100% 30 5,964 -99%
Pacifica 0 0 0% 0 1,955 -100%
Town & Country 6,543 7,214 -9% 102,495 76,093 35%
CHRYSLER BRAND 9,664 12,544 -23% 184,314 158,893 16%
Compass 432 474 -9% 15,519 10,826 43%
Patriot 2,754 1,929 43% 34,153 28,673 19%
Wrangler 6,552 4,896 34% 86,083 75,246 14%
Liberty 3,398 3,516 -3% 44,555 38,894 15%
Grand Cherokee 10,984 3,085 256% 71,882 46,231 55%
Commander 82 1,439 -94% 8,036 11,021 -27%
JEEP BRAND 24,202 15,339 58% 260,228 210,891 23%
Caliber 3,154 412 666% 42,680 30,809 39%
Avenger 2,800 3,571 -22% 47,413 35,123 35%
Charger 1,963 3,404 -42% 73,192 54,378 35%
Challenger 2,497 2,040 22% 33,461 23,316 44%
Viper 18 43 -58% 368 438 -16%
Magnum 0 0 0% 0 113 -100%
Journey 2,697 5,434 -50% 44,747 46,954 -5%
Caravan 5,899 8,171 -28% 89,057 82,103 8%
Nitro 2,190 1,164 88% 20,156 16,235 24%
Durango 28 29 -3% 211 3,492 -94%
DODGE BRAND 21,246 24,268 -12% 351,285 292,961 20%
Dakota 834 663 26% 12,018 10,072 19%
Ram P/U 18,206 9,787 86% 176,411 165,254 7%
Sprinter 0 959 -100% 253 6,808 -96%
RAM BRAND 19,040 11,409 67% 188,682 182,134 4%
TOTAL DODGE 40,286 35,677 13% 539,967 475,095 14%
TOTAL CHRYSLER GROUP LLC 74,152 63,560 17% 984,509 844,879 17%
TOTAL CAR 13,112 14,432 -9% 269,943 201,855 34%
TOTAL TRUCK 61,040 49,128 24% 714,566 643,024 11%
Selling Days 24 23 279 280
Actual Accord sedan sales for November: 16795
It is confusing and I find Honda's methodology for reporting monthly numbers is a bit misleading.
LOS ANGELES -- Toyota Motor Corp. blamed its 3% U.S. sales decline primarily on a sharp drop in fleet shipments.
Compared with November 2009, Toyota's fleet sales fell 58% last month, while its retail sales were flat. Typically, fleet business accounts for roughly 10% of Toyota's monthly sales volume, but last month fleet volume was closer to 6% of sales.
That led to an overall sales decline of 4% for the Toyota brand.
“When we look at the level of incentives available to fleet consumers, we chose not to participate in those programs,” said Bob Carter, Toyota Division general manager.
A shift by consumers to trucks also hit Toyota's overall sales numbers. Carter downplayed the recall crisis earlier this year as a reason for Toyota's downward trend.
“The perception of the brand isn't where it was 18 months ago, but our loyalty and retention of owner body hasn't wavered 1 bit,” Carter said. “About 65% of our owners repurchase a Toyota, and that leads the industry. We noticed a sharp decline in our ability to attract new owners, but starting in July that has recovered.”
In addition to the Toyota brand decline, Lexus was off 1%. Scion sales jumped 25%.
So you just got to look at the numbers and say its pretty amazing the Camry is still #1. Utterly amazing to think the Taurus used to sell in that volume.
luxury car buyers are not ready to accept curvy swoopy styling.
all the germans are more or less rectangles, and conservative.
conservative is still king of sales.
let's hope the 4GS doesn't go overboard on styling like the infiniti M
Audi and Benz are mostly rectangles, yes, but new BMWs look more like eggs and ovals.
Also I disagree in calling the E-Class "conservative". It's very edgy, very in-your-face, and very German. It's distinctive and it sticks out on the road amongst other cars.
The problem with the M is that it looks dated, goofy *and* conservative, a terrible combination. Infiniti's delirious pricing on the new M is also hurting them big time.
I'm pretty sure the Accord coupe was outselling the Solara for quite a while. I think Honda for years was getting more sales benefit from the Accord coupe than Toyota was getting from the Solara.
I think if we had access to real retail sales numbers of the Accord sedan only, excluding Accord coupe sales, then the data would likely show the Camry outselling the Accord sedan at the retail level.
Most manufacturers seem to lump sedan/coupes all together. No real benefit in splitting them up honestly.
By this logic, Toyota should just lump Venza sales together with the Camry then, since its nothing but a Camry wagon.
Dec. 3 (Bloomberg) -- Toyota Motor Corp.’s profit per vehicle in China for its luxury Lexus brand has eclipsed that of the U.S., where it has been forced to increase incentives following record recalls earlier this year.
Even after China’s import duties and higher taxes on luxury cars, Lexus currently earns more per car in the world’s largest auto market, said Karl Schlicht, head of the marque’s global product and marketing division, citing a weaker dollar. Premium pricing in China and the higher incentive spending in the U.S. are also factors, analysts said.
“We’re going through pretty unprecedented times with our U.S. operations given the quality issue,” Schlicht said in an interview this week in Nagoya, west of Tokyo. While China is more profitable at the moment, the U.S. “can be very profitable. Both are very important markets to us.”
Toyota introduced the Lexus brand in 1989, specifically for the U.S. market. Lexus sales in China, which began in 1993, will rise about 50% this year, Schlicht said. Deliveries totaled about 30,400 units in 2009, according to researcher J.D. Power & Associates. Sales gained 7.7% to 201,769 in the U.S., the brand’s biggest market, this year through November.
Toyota fell 0.5% to 3,275 yen in Tokyo. The stock has fallen 16% in 2010.
CT 200h
Deliveries in China next year will be helped by the introduction of the new sporty CT 200h hybrid-only model, Schlicht said.
Lexus, the top-selling luxury-car brand in the U.S. since 2000, trails behind rivals in China, selling about 20% of luxury leader Volkswagen AG’s Audi brand and a 3rd of Daimler AG’s Mercedes-Benz and Bayerische Motoren Werke AG’s deliveries this year.
In China, importers pay a 25% custom duty and a 17% value-added tax. Consumption tax, which can reach 40%, is based on the car’s engine size, said Lin Huai Bin, an analyst at industry consultant IHS Automotive in Shang Hai.
For a Lexus GX460 sport-utility vehicle, which starts at 1.16 million yuan ($174,000) in China, Toyota charges a premium of almost $70,000 after taxes, Lin said. The same vehicle has a base price of $52,345 in the U.S.
The Lexus LS600hL, the brand’s flagship hybrid sedan, has a base price of 2.07 million yuan ($311,000) in China, compared with $110,000 in the U.S.
$990,000 Phantom
“We want to target each region, make sure we’re competitive and provide a price for that region,” Schlicht said.
Other luxury automakers also charge higher prices in China. Rolls-Royce Motor Cars Ltd., BMW’s most luxurious nameplate, prices its Phantom sedan from 6.6 million yuan ($990,000), compared with a starting price of $380,000 in the U.S.
A stronger yen against the dollar is also cutting U.S. profit for Lexus, which exports all models from Japan except the Canada-built RX SUV. The yen was at 83.82 to the dollar as of 4:18 p.m. in Tokyo today, after touching 80.22 against the dollar on Nov. 1, the highest level since April 1995.
Every 1-yen appreciation against the dollar cuts Toyota’s operating profit by 30 billion yen ($357 million) as the yen- value of repatriated earnings falls.
Earlier this week, Toyota said U.S. Lexus sales dropped 1.4% in November, compared with a 30% surge at BMW and an 8.4% gain at Mercedes-Benz. Lexus still holds the lead this year through November.
Higher Incentives
The company more than tripled incentive spending per vehicle in October from a year earlier and almost doubled them last month, according to Autodata Corp.
Higher spending on incentives means Lexus models may account for about a 3rd of U.S. operating profit, down from as much as half in the year through March 2008, said Koji Endo, an auto analyst at Advanced Research Japan in Tokyo.
When the dollar strengthens again, profitability should improve, Schlicht said.
The automaker, based in Toyota City, Japan, has been struggling to recover its image after recalling Toyota and Lexus-brand models, including more than 8 million vehicles worldwide for problems relating to unintended acceleration.
While incentives cut profitability, they are necessary as the recalls this year have affected sales, Schlicht said.
“We know it’s high, but we think it’s better for the brand,” Schlicht said. “It’s something we as a group, the company, thinks we need to do.”
To contact the reporter on this story: Makiko Kitamura in Tokyo at mkitamura1@bloomberg.net.
To contact the editor responsible for this story: Kae Inoue at kinoue@bloomberg.net
Last edited by GS69; Dec 3, 2010 at 06:36 AM.
Bayerische Motoren Werke AG’s namesake brand was the top-selling luxury auto marque in the U.S. in November, overtaking Daimler AG’s Mercedes-Benz in year- to-date deliveries and closing in on Toyota Motor Corp.’s Lexus.
U.S. sales for BMW in November rose 30% from a year earlier to 20,097, the Munich-based automaker said yesterday in a statement. Mercedes reported an 8.4% increase to 18,208, while Lexus’s deliveries fell 1.4% to 18,240.
BMW’s performance “definitely puts a lot of pressure on Lexus,” said Jessica Caldwell, an analyst with Santa Monica, California-based Edmunds.com, which studies auto sales. “It’s all going to come down to December.”
Lexus, owned by Toyota City, Japan-based Toyota, has been the top-selling luxury brand in the U.S. since 2000 and is holding onto the title for the year. Lexus delivered 201,769 vehicles in the country this year through November, topping the 196,833 for BMW and 196,288 for Mercedes.
The totals don’t include non-luxury models such as BMW’s Mini cars or Stuttgart, Germany-based Daimler’s Smart cars and Sprinter vans.
BMW and Mercedes, helped by new products and Toyota’s recalls, offered smaller discounts last month than a year earlier while Lexus more than doubled incentives, according to discount-tracking website TrueCar.com.
“Japanese companies have a lot of internal pride, and I’m sure there is a lot of internal politics and pressures that push them in this direction,” said Jesse Toprak, an analyst with Santa Monica, California-based TrueCar.
Sales Incentives
BMW reduced sales incentives and discounts 43% to an average of $3,162 per vehicle last month, while Mercedes’ decreased them 1% to $4,195, TrueCar said. Lexus increased incentives to an average of $3,124 per vehicle from $1,476 last year.
Lexus will top BMW and Mercedes in sales for the full year, said Brian Smith, vice president of U.S. Lexus sales.
“It will be an 11th year for Lexus, in terms of luxury car and SUV sales,” Smith said yesterday on a conference call.
The sales race in the luxury market suggests the economy is improving, said Paul Ballew, chief economist for Nationwide Mutual Insurance Co. in Columbus, Ohio.
“Luxury retailers, not just car manufacturers, have come back pretty briskly,” Ballew, a former sales analyst for General Motors Corp., said in a telephone interview. “Part of that is higher-end, higher-educated households have weathered the downturn and participated in the recovery faster.”
E-Class Gains
Sales of the redesigned Mercedes E-Class sedan, which was introduced in 2009, have risen 47% this year, including a 3.4% gain in November, the company said.
Customers have pent-up demand, Ernst Lieb, head of Mercedes’s U.S. unit, said in a telephone interview.
“It’s just a suspicion, but maybe there’s a bit of confidence coming back,” he said.
C-Class sedan deliveries fell 2.3% to 3,930 last month, in part because a strike in South Africa earlier this year reduced inventories, Lieb said.
Sales of BMW’s redesigned 5-Series, introduced earlier this year, rose 58% to 5,042 in November. BMW’s all-wheel drive version of the sedan, released in October, improved the company’s sales by about 2,000 units, said Jim O’Donnell, head of BMW’s U.S. unit.
Lexus Lead
Lexus will keep the No. 1 spot this year because of its increased incentive spending and current lead, O’Donnell said in an interview.
“Next year, I would like to think we may have a go at them,” he said. BMW will have the redesigned X3 sport-utility vehicle and a full line of the revamped 5-Series in 2011, he said.
U.S. deliveries of Wolfsburg, Germany-based Volkswagen AG’s Audi brand climbed 38% to 9,365 vehicles. Audi sold 91,083 cars and trucks in the U.S. this year through November.
“We will definitely achieve our 100,000-plus” goal, Mark Del Rosso, chief operating officer of Audi’s U.S. unit, said in an interview. “It will be a record-breaking year for Audi of America.”
Porsche SE, the Stuttgart-based automaker merging with Volkswagen, said sales increased 49% to 2,416.
Deliveries of Detroit-based General Motors Co.’s Cadillac luxury line rose 21% to 11,801 last month.
Ford Motor Co., based in Dearborn, Michigan, sold 7,648 Lincoln luxury vehicles in November, a 19% increase from a year earlier. Ford yesterday said it hired Max Wolff, formerly director of exterior design for Cadillac, as design director of Lincoln.
Honda Motor Co., based in Tokyo, said sales of its Acura brand rose 22% to 10,718 last month. Deliveries of Yokohama, Japan-based Nissan Motor Co.’s Infiniti line gained 45% to 8,182 vehicles.
Tata Motors Ltd., based in Mumbai, said Land Rover deliveries rose 35% to 2,922 vehicles while Jaguar sales declined 3.1% to 1,117.
To contact the editor responsible for this story: Jamie Butters at jbutters@bloomberg.net
Celebrating Lexus & Toyota from Around the Globe
By this logic, Toyota should just lump Venza sales together with the Camry then, since its nothing but a Camry wagon.
As of 2009, Honda sold more Accord in retail than Toyota did with the Camry. In a few months, we'll see the 2010 data.
Yeah the next X3 is going to help BMW, X3 production stopped in July so all the sales are leftovers. The new model will probably sell around 1500-2000k a month. The CT has a sales goal of 1k a month which I think is a tad high.
The Yen is killing Japanese companies that export their cars here.
Lexus could very well lose the crown next year to BMW or Benz.
Wildcard: Lexus may release the new ES next year as the redesigned Camry arrives in the spring, and the ES typically follows shortly there after. That would certainly boost sales, even though the current model is selling very well.
Wildcard: Lexus may release the new ES next year as the redesigned Camry arrives in the spring, and the ES typically follows shortly there after. That would certainly boost sales, even though the current model is selling very well.
IS-flat, maybe small rise
HS-flat, maybe small dip
ES-flat, maybe small rise
GS-dips as production ends
LS-flat, maybe small dip
SC-production ended
CT-new model brings immediate sales help
LFA-new model, uhh, 20 sold a month

RX-flat, maybe small dip
GX-flat, maybe small rise (no recall hopefully lol)
LX-small rise (seems to be selling well)
Lately it seems like I have a lot of friends and family shopping in that segment and they're all choosing Q5s because the RX is "too mushy", "drives like a Buick" or "looks like a mom car." IMO, the 19" wheels on the hybrid make a huge difference in visual appeal over the 18", so maybe something bigger and sportier would attract a new crowd? Maybe not...who knows?
and it lacks power and space. Audi seems to be real trendy right now and I wonder will it last. They really have raised brand awareness with customers. The Q5 slapped the GLK and has a huge sales lead in the cute ute category. Supply is very limited, dealers can't stock them fast enough, a huge hit for them. Believe it or not there is a sport package for the RX
. Surely though the take rate is very low, most just want a RX 350. I recently found out the 2RX also offered a sport package. I was stunned when I saw the pics 







