November 2010 Monthly Sales Thread
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Honestly I am a little surprised that the Regal could only muster 1,979 sales...then again, maybe not so much.
For one it's a brand new product and two, Buick has been advertising the hell out of that car on TV and billboards. I thought it would be selling more in the 3K/month range, especially with the LaCrosse doing more than 4K units.
However, when you look at what type of value the Regal offers, I am not exactly surprised. $27K will buy you a top-tier V6 Camry or Accord, and that is right around the base price of the Regal. You can spend a few bucks less and get 4cyl versions of those same cars that are still nicely equipped. On the flip side, you can spend a little more coin and get into an ES350, CTS, or C300. Tough spot to be in for the Regal, and as outlined above, it certainly doesn't scream "value" IMO.
For one it's a brand new product and two, Buick has been advertising the hell out of that car on TV and billboards. I thought it would be selling more in the 3K/month range, especially with the LaCrosse doing more than 4K units.
However, when you look at what type of value the Regal offers, I am not exactly surprised. $27K will buy you a top-tier V6 Camry or Accord, and that is right around the base price of the Regal. You can spend a few bucks less and get 4cyl versions of those same cars that are still nicely equipped. On the flip side, you can spend a little more coin and get into an ES350, CTS, or C300. Tough spot to be in for the Regal, and as outlined above, it certainly doesn't scream "value" IMO.
I hope the Care Bears brigade doesn't come here and try to beat you up for that comment.
Imagine, the QX outsells the M37/56
and dealers want more QXs to sell. I won't rehash my comments other than "I told you so"
Edit. The M37/56 is really doing poorly.
2010 Sales: M37/56
Mar -- 1,440
Apr -- 1,212
May-- 1,065
Jun -- 1,196
July -- 1,277
Aug -- 1,251
Sep -- 1,460
Oct -- 1,175
Nov -- 1,112 (2nd worst month since debut)
Last edited by LexFather; Dec 2, 2010 at 03:07 PM.
Pole Position
Joined: Jan 2006
Posts: 2,614
Likes: 41
From: CA
I think the styling really limits the appeal of the car. Its too polarizing for someone to drop 50k-65k on. There is too much good competition at this price point, the new E-Class and 5 series are eating Infiniti's lunch.
Lexus Fanatic
Joined: May 2003
Posts: 7,864
Likes: 0
From: Massachusetts
Honestly I am a little surprised that the Regal could only muster 1,979 sales...then again, maybe not so much.
For one it's a brand new product and two, Buick has been advertising the hell out of that car on TV and billboards. I thought it would be selling more in the 3K/month range, especially with the LaCrosse doing more than 4K units.
However, when you look at what type of value the Regal offers, I am not exactly surprised. $27K will buy you a top-tier V6 Camry or Accord, and that is right around the base price of the Regal. You can spend a few bucks less and get 4cyl versions of those same cars that are still nicely equipped. On the flip side, you can spend a little more coin and get into an ES350, CTS, or C300. Tough spot to be in for the Regal, and as outlined above, it certainly doesn't scream "value" IMO.
For one it's a brand new product and two, Buick has been advertising the hell out of that car on TV and billboards. I thought it would be selling more in the 3K/month range, especially with the LaCrosse doing more than 4K units.
However, when you look at what type of value the Regal offers, I am not exactly surprised. $27K will buy you a top-tier V6 Camry or Accord, and that is right around the base price of the Regal. You can spend a few bucks less and get 4cyl versions of those same cars that are still nicely equipped. On the flip side, you can spend a little more coin and get into an ES350, CTS, or C300. Tough spot to be in for the Regal, and as outlined above, it certainly doesn't scream "value" IMO.
I just went to check MSRP's on the Regal and the Lacrosse.
Guess what's the starting price difference between the two?
$250.
Yup, they both start at $26,xxx. That spells trouble for the regal. I had no idea they were the same price. Why would you get a Regal when you could have a Lacrosse? Unless you just prefer a smaller car with more sport. I think GM screwed up on the pricing here.
Guest
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I don't think thats the issue. The Lacrosse is much larger and drives less sporty. The two attack different people though the price is the same. No different than the IS/ES/HS/Avalon or G35/37/Maxima/Altima 3.5.
Buick does offer two 27k cars here which does help sales, the TSX is a 29k car base.
Buick does offer two 27k cars here which does help sales, the TSX is a 29k car base.
Lexus Fanatic
Joined: May 2003
Posts: 7,864
Likes: 0
From: Massachusetts
Remember, the 2012 Buick Verano is coming, Buicks new entry level car ($23K).
So the Regal wouldn't be able to go much lower than it is. Perhaps Buick should just drop the most basic Lacrosse and start it at $29K.
Lexus Fanatic
Joined: May 2003
Posts: 7,864
Likes: 0
From: Massachusetts
I don't think thats the issue. The Lacrosse is much larger and drives less sporty. The two attack different people though the price is the same. No different than the IS/ES/HS/Avalon or G35/37/Maxima/Altima 3.5.
Buick does offer two 27k cars here which does help sales, the TSX is a 29k car base.
Buick does offer two 27k cars here which does help sales, the TSX is a 29k car base.
Guest
Posts: n/a
Yeah, good posts guys. Pretty amazing we talk but Buick and Hyundai..something we never talked about on here when we first started these sales threads!
Just occurred to me the Accord MMC did nothing to help.
Just occurred to me the Accord MMC did nothing to help.
Last edited by LexFather; Dec 2, 2010 at 12:05 PM.
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Lead Lap
Joined: May 2003
Posts: 442
Likes: 0
From: California
The power of the Camry never ceases to amaze me (not to mention its off-shoots like the RX350). Sales are down 27.4% & yet it still outsells everything else in its class -- even tho they all have increases in sales:
Camry 20,737 -27.4%
Accord 19,025 +5.8%
Altima 18,372 +18.6%
Fusion 17,647 +28.1%
Sonata 14,031
Malibu 11,651 +4.8%
Accord 19,025 +5.8%
Altima 18,372 +18.6%
Fusion 17,647 +28.1%
Sonata 14,031
Malibu 11,651 +4.8%
How impressive would it be if either the Altima or Fusion or perhaps both outsold the Accord and Camry in a month. Maybe it happens this month.
So without the 2,230 Crosstour sales, the Altima and Fusion would have outsold the Accord. Pretty impressive for Nissan and Ford.
How impressive would it be if either the Altima or Fusion or perhaps both outsold the Accord and Camry in a month. Maybe it happens this month.
How impressive would it be if either the Altima or Fusion or perhaps both outsold the Accord and Camry in a month. Maybe it happens this month.
It's impressive when you look at the total number in the end. They've sold so many Altima and Fusion, but one thing they don't tell you is that they lumped all the sales together whether it be from normal consumers like you and I or big corporates who buy in bulk. There is a reason why you see many Fusion and Altima at car rentals and rarely any Accords.
To me, the amount of cars sold to the retail world is much more important than the total number that includes fleet sales because most companies are looking to buy cars cheap. Enterprise car rental could care less if you wanted a Corolla XRS. They'll give you the CE model because it's maximizes their profit.
In 2009, fleet sales made up 15% of the Altima's total sale while the Fusion was at 25%
. If you were to only include retail sales figure, the Accord sold as much as the Fusion and Altima put together. That right there is impressive!
Guest
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Nice points Gteg. Also the Altima and Accord include coupe sales as well. Fusion/Malibu/Sonata don't have coupes and I do believe the Solara is done so no more Camry coupes either.
So you just got to look at the numbers and say its pretty amazing the Camry is still #1. Utterly amazing to think the Taurus used to sell in that volume.
So you just got to look at the numbers and say its pretty amazing the Camry is still #1. Utterly amazing to think the Taurus used to sell in that volume.
Lexus Fanatic
Joined: Dec 2006
Posts: 6,806
Likes: 7
From: californication
i think one thing is becoming apparent-
luxury car buyers are not ready to accept curvy swoopy styling.
all the germans are more or less rectangles, and conservative.
conservative is still king of sales.
let's hope the 4GS doesn't go overboard on styling like the infiniti M
luxury car buyers are not ready to accept curvy swoopy styling.
all the germans are more or less rectangles, and conservative.
conservative is still king of sales.
let's hope the 4GS doesn't go overboard on styling like the infiniti M
Guest
Posts: n/a
i think one thing is becoming apparent-
luxury car buyers are not ready to accept curvy swoopy styling.
all the germans are more or less rectangles, and conservative.
conservative is still king of sales.
let's hope the 4GS doesn't go overboard on styling like the infiniti M
luxury car buyers are not ready to accept curvy swoopy styling.
all the germans are more or less rectangles, and conservative.
conservative is still king of sales.
let's hope the 4GS doesn't go overboard on styling like the infiniti M
In comparison the M37/56 is selling at a 50% lower rate of the previous model. While I agree the styling seems to be a miss I also think they lost their rabbit *** minds with their pricing and option packages. Sadly like Lexus, the yen is hurting and has nearly eroded much of the pricing advantage so its hard to completely blame them.
Considering the A6 and GS are old, Volvo and Saab are in trouble and their aggressive discounts and leasing the car should clearly be doing better.
Its hard to believe they can't sell 1,500-2000 of them a month its first year out. Its a new car!
Lead Lap
Joined: May 2003
Posts: 442
Likes: 0
From: California
It's impressive when you look at the total number in the end. They've sold so many Altima and Fusion, but one thing they don't tell you is that they lumped all the sales together whether it be from normal consumers like you and I or big corporates who buy in bulk. There is a reason why you see many Fusion and Altima at car rentals and rarely any Accords.
To me, the amount of cars sold to the retail world is much more important than the total number that includes fleet sales because most companies are looking to buy cars cheap. Enterprise car rental could care less if you wanted a Corolla XRS. They'll give you the CE model because it's maximizes their profit.
In 2009, fleet sales made up 15% of the Altima's total sale while the Fusion was at 25%. If you were to only include retail sales figure, the Accord sold as much as the Fusion and Altima put together. That right there is impressive!
To me, the amount of cars sold to the retail world is much more important than the total number that includes fleet sales because most companies are looking to buy cars cheap. Enterprise car rental could care less if you wanted a Corolla XRS. They'll give you the CE model because it's maximizes their profit.
In 2009, fleet sales made up 15% of the Altima's total sale while the Fusion was at 25%
. If you were to only include retail sales figure, the Accord sold as much as the Fusion and Altima put together. That right there is impressive!
The government only accounts for 8% of the Fusion's fleet sales. The rental group still owns majority of fleet (a little more than half) while the corporate/commercial group is a close 2nd.
It's still a whole lot better than the Taurus though that's for sure! No one consumer really wanted the Taurus, but I see lots of Fusion around
It's still a whole lot better than the Taurus though that's for sure! No one consumer really wanted the Taurus, but I see lots of Fusion around