Age, Shmage LOL. I liked big Buicks in high school...so did my best friend, who had a big Olds Delmont 88. Remember, I had an older Electra 225 in college....although I could not afford a new one.

Well, if you remember, I also liked the Lincoln Corsair (and it had a better engine than the GX), but the GX was even easier to maneuver and park than the Corsair, was the perfect size, cost a lot less, and Lincoln was having teething-problems with its new crossovers. I also like the local Buick/Chevy/GMC dealership I've dealt with with several times....and it's a lot closer than the big Lincoln place in Chantilly.

On the other hand, a Corsair won't do 50 MPG on the highway (with A/C compressor off) like my GX does, although I only get low/mid-20s in town. Assuming that the car's fuel-use computer is correct, I'm amazed at the highway mileage I get...the EPA only rates it at 28. Go figure.

 

I remember all that, but we all knew you would choose the Buick and you did

 

Buick should have been killed off at least 30 years ago.
Horrible brand with no future.

I have a soft spot for the Buick Riviera- the 1965 is absolute amazing design and my dad had 1981 when i was a kid.

China is the only reason Buick stayed alive.

 

I also liked the Lexus UX, although it is less-roomy inside than the GX, and is somewhat cramped in front for a person my size, and the console controls were a joke. But its road-manners are surprisingly good for a crossover that size (smaller than my GX). It rode better, was quieter, and felt better to drive than its larger (and IMO unimpressive)1st-Generation NX, although the new NX is light-years ahead of the old one. And, of course, Lexus reliability is first-rate...it leads in the luxury-car category, just as Buick does among mass-market brands.

 

i disagree with this. just because they're not for you and you don't like them doesn't mean they don't have their fans.
buick still sells over 100k vehicles in the u.s. a year. i see 2022 was a really bad year but i'm guessing that was supply chain issues.



https://www.goodcarbadcar.net/buick-us-sales-figures/

 

100-200k vehicles is not great for mainstream non-luxury brand

 

agreed but obviously they share a lot of parts with other gm vehicles so it's kinda easy money.

 

I was shocked she knew what a buick was.

When we drive down the road she's always asking, "what kind of car is that, I like that one." Lol

I'm so sorry my friend.

Wishing it wasn't true and it seems no matter how they advertise it's always the same result.

Like posted above, they need to come up with a real hot car to put Buick on the map again with younger people, like they did back in the day.

Good one! Haha

So that's what crooning is...

 

Well, although not Dodge-Hellcat level, the recent Regal GS would definitely get out of its own way. But U.S. sales were apparently not up to what the Buick marketers wanted, and they dropped it.

 

Regardless of who GM is trying to target with the current Buick lineup, the facts are that in North America, they are largely selling to older drivers. 70% of buyers are 55 or older. So if 100,000 cars were sold last year, 70,000 of those went to buyers above 55. It's pure math. It's very possible that Buick would love to bring that down to where it's selling like hotcakes among millennials and Gen Z, but if that is their goal, they are failing spectacularly. The Chinese market is irrelevant here. China has a vastly different culture. Anybody who has spent any time living overseas can tell you that car culture is extremely different outside of North America. Europe likes hot hatches. Those don't sell as well in the US. The opinions of Europeans, as well as the Chinese, are irrelevant when discussing sales in the United States.

If GM wants to reinvent Buick's image, it's going to require radical change, not just slapping a new badge on some bland Chevy CUV's. Bland crossovers are keeping the demographics that have long been entrenched. They probably wasted a good opportunity to make some hot sedans 10-15 years ago when sedans were still doing well. Now they should probably try and make something like the Bronco Sport.

I'd go ask my friends why they buy Buick, but I don't know a single person that drives one right now. I might have to get a Ouija board out for this.

 

respectfully, that means 30% (3 in 10) of buick buyers are UNDER 55 which is a surprise to me. i'd have figured 10%.

agreed. they could take the bolt even and make that a nicer ev.

rather harsh. i have one client i know drives an enclave... and yep, she's over 55.

 

Only 5% are under 35 though, so that 25% in the 35-54 range is likely tilted extremely heavily towards the upper age range. We know that 20% are between 55 and 60, I wouldn't be surprised to see another 15% between 50 and 55 (but those specific figures aren't published AFAIK).

 

Interesting your other primary interest was from the only brand with a higher age demographic than Buick.

 

First, like I said earlier, I also liked the Lexus UX...and still do, although it is a little small inside for my size. Second, I don't care about image, buyer-ages, TV ads, or anything else along those lines. I am objective when I look at vehicles, and go for what I personally like and need. Third, Lincoln, IMO, deserves some buyer-interest. The company has e gone a LONG way towards making them a LOT different today than simply the rebadged Fords they were some years ago. Today, a Lincoln is a true luxury-grade product inside and out, although they have had some teething problems with their recent SUVs.

 

55 really isn't considered very old any more. Many people, particularly in my area, are routinely living to be 80 or 90....sometimes more. Rosalyn Carter, for example, passed away yesterday (God rest her soul), at 96. Her husband Jimmy is still plugging away at 99.