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Sometimes you don’t really need to create new stuff to make a successful advertising campaign. Two years ago a little billboard at a car show in Detroit reads “they don’t write songs for Volvo,” and that inspired Campbell-Ewald, coz’ Americans do write songs for one of their clients, Chevrolet. So Campbell-Ewald started to research for […] More »
Remember back in the time when we all hoped that Lexus will reveal more about Team Lexus, and hope that we can get some sort of track racing training in Lexus just like those BMW owners? Well, listen guys, the wait is over. Lexus is on schedule and has finally launched their http://www.lexusdrivingschool.com
After the traditional newspaper advertisements and TV commercials Jeep decided to try out some new marketing methods, and they put their bet on the power of Internet. The Chrysler group’s first ever online video game, the Evo2, features the Wrangler line of vehicles, starring the Rubicon, from February 8th till the end of June. The […] More »
A lot of rumors have been saying that the RX 300 has been in the last year of its life-span. Being one of the best selling models in the whole Lexus lineup, the RX 300 still claims almost 30% of the whole Lexus sales, which is very impressive for a model that is already 4 […] More »
Entering September people will start to see the new 2003 Lexus models in the lots, and among them is the RX 300 and also the GS 300/430. RX 300 is already in its last year of the life cycle, and there are already rumors saying that 2003 might be the last year for the current […] More »
BALTIMORE, Maryland – Team Lexus captured their second victory, the team’s first this season, at Road America in Elkhart Lake, Wisconsin.
TORRANCE, California – For the second year in a row, Lexus will compete in the Grand-Am Cup North American Street Stock series with three Lexus IS 300 sport sedans. The 2002 Grand-Am Cup series begins this weekend with the Rolex 24 Hours of Daytona at the famous Daytona International Speedway.