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That's definitely a 2011+ front. None one the 2010's came with it. This could mean 2 things. It's a 2010 that had the front replaced, probably due to an accident. Or it could just be a 2011 and they put the year wrong in the ad.
Give the dealership a call and ask them about it. Like Rasta said, they prolly just put the wrong year up or wrong pics up.
It's hard to find a sales person that actually does their job. When my wife was looking to buy an F Sport, the sales man told us that we did not want an F Sport. It''s just a bunch of add ons you can buy for cheap and you don't even get full leather seats. We laughed (guess he did not see my F Sport in the parking lot) and left.
EDIT:
Carfax has the VIN # as a 2010...so guessing they just put up some pics of a white 2011 thinking people would not know the difference.
yup there's a multiple pictures involve in this car,for sure give dealer a call and if the vin checked that belongs to 2010,they just using some picture to make it tempting to customer...
regardless I wouldn't buy it from this dealer afterall even the price is decent. There should be plenty of IS around for sale so you shouldn't have any issue finding the one you want.