Plenty of people still prefer "print media" (I take it you meant to say "non-video"). I'm on the "they complement each other" side, but I sure as heck don't want to be in a situation where I have no choice but to watch a video.

 

The problem with Alex on Autos and others etc is that most people don't have 45min to 1hr to listening to much of the rambling of stuff that don't matter. Worse is the door "thunk" on RedLine Reviews . I find most of them to not be polished enough to have a legit paid TV spot. If it weren't for the "FREE" YouTube, they'd never ever be published. That said, I find Scotty to be vert good. And I like Doug Demero and the "Doug Scores" that often make me laugh

MotorWeek is still superior. And they get the 4-5 timing down right.

I do agree. Print media is still very big. A one page advertisement can be very influential

 

An ever shrinking group of people prefer print media. To say its dying is a dramatic understatement. Way more people read C&D online than read the magazine.

That was my Dad's industry, I can name dozens of bankrupt companies to prove that point lol

This article is a great example, I get WAY more out of a Straight Pipes comparison than this C&D article.

 

Alex on Autos videos are between 25-30 min long. Subscriber and view counts will tell you that MotorWeek doesn't "have it right", MW has 407,000 subscribers, Alex on Autos has 460,000, Redline Reviews has 940,000, and Doug Demuro has 4,500,000. You may prefer MotorWeek, but its clear that their format isn't whats "right" for that medium. More people are watching all of these things you say people don't want to watch than are watching what you say is right.

I grew up watching Motor Week but the format is tired, and I get a lot more out of reviews from the other folks mentioned. Things like "door thunk" is something I always look for when I drive a car, so I appreciate he points that out.

Its not TV, its YouTube. Its a different format.

 

Yes, I agree.
V8's essentially dead.
EV's are an opportunity for LS to reset.

However, TMC has such poor access to rare earth metal battery supply, that if they can't get enough lithium ion for bZ and RZ, then there is unlikely to be an LZ EV, and if there was an LZ EV, it would be powered by such a small battery pack, it could never succeed as Lexus' flagship.

Unlike Panasonic who have heavily supplied Tesla, because Korean battery suppliers have not heavily supplied Tesla, Hyundai/Genesis are able to access far more lithium ion battery supplies for decent sized battery packs on their EV's.
Hence, just as they have G80 EV, G90 EV won't be too far away.

The biggest problem with Genesis is persuading consumers to actually purchase Genesis vehicles.
Their sales are low across the entire Genesis range.
I wouldn't be at all surprised if the all new G90, as good as it is, cannot outsell the ageing toothless tiger of an LS500 in its final two years.

 

IMO the difference is that people watch YT journalists because they value the personality of the presenter, whereas C&D and Motor Trend are valued because they are considered more "professional" and have stronger industry ties. MT did try to have some similar personality-based shows but they come across as being stiff and artificial like a Discovery TV show, hence why nobody ever latched onto them like say the Throttle House guys or Doug Demuro.

It's very rare that we have someone like the Top Gear trio or Jason Cammisa who come from the professional side but are also appreciated for the personality they bring.

 

I totally agree. As a consumer though that doesn't bother me.

I think there is some truth to that, but I think honestly these YT folks are just providing better reviews and comparisons than the establish journalists AND doing so in a more entertaining way. When I watch a lot of them, I come away feeling like I really have a handle on what the car is like and how cars in a comparison compare with each other than I do from say this article. I think its because they are presented in a more organic way than in a stat driven way. Like I said, I don't care about 0-60 times or skidpad figures, tell me how they drive and what is different about them. How do the doors sound, how does the engine sound?

 

This is spot on. I love AonA when I am doing research for a car I am considering buying, because I want that kind of detail before I shop. But for just a casual review, it's too much.

 

Oh totally, it has to be a car that I'm really interested in. I think you see that in his subscriber count vs others too. Still though, similar amounts of people are watching AoA than Motor Week, and Motor Week is "free" too.

 

There's nothing to stop C&D or MT from putting such descriptions in their articles either, and they did do so in other comparison tests that were far better-written than this one, but I don't think even if they did that and made videos it would change the fundamental difference in appeal. The most popular YT car personalities- Doug Demuro, Scotty Kilmer, Supercar Blondie- all have one thing in common: their viewers are generally more focused on their quirks or lifestyle rather than the car they're reviewing. C&D and MT, regardless of their quality, have always placed the car before any personality.

 

I don't think anybody is interested in Doug's quirks or lifestyle...hes not a lifestyle blogger lol. Its the way he presents the cars, obviously there is something there people like. Scotty Kilmer is not a car reviewer and Supercar Blondie is a totally different thing.

But even when you drill down past those people, there are just honestly a lot of YT car reviewers I am way more interested in than C&D or MT. Honestly, I never even read anything they put out unless its posted here, where I spend at least an hour every day watching car reviews on YT.

 

Having had V8s myself and now I6 turbo (similar size, similar weight), I can agree to this. I can see one reason for big V8 if you tow a lot. But even so, when I see a vehicle towing something big, it's almost certain it's not a non American truck. So in any case, Toyota/Lexus know it's not a profitable piece of cake for them. I6 turbo is plenty for this S500. 4.5 is very fast!

 

What? People love Doug’s focus on the quirks of each vehicle. They say so in the comments every single time lol

 

The quirks of the vehicle, not his quirks. You said people were more interested in his quirks and lifestyle and I just don't see that at all.

 

He probably means that Doug is a meme generator, just like Scotty. He could be reviewing a kitchen and its "quirks and features" and people would still flock to his videos.