2022 Toyota Tundra (780B)
Profitability doesn't excite fans of anything except business. Do you think people have meets of Toyota enthusiasts and bring the latest P&L and revenue projections with them to talk about? No. The products themselves make them enthusiasts.
Toyota has a core demographic of enthusiasts in America that are really only still supported in trucks. They have the Tacoma which is wildly popular and has a huge cult following, the 4 Runner and on the higher end the GX and LX. These legacy vehicles make a TON of money for Toyota, which is why they exist and enthusiasts benefit from that.
Toyota is a very profitable company, they just don't have much to offer an enthusiast any longer, outside of trucks.
Toyota has a core demographic of enthusiasts in America that are really only still supported in trucks. They have the Tacoma which is wildly popular and has a huge cult following, the 4 Runner and on the higher end the GX and LX. These legacy vehicles make a TON of money for Toyota, which is why they exist and enthusiasts benefit from that.
Toyota is a very profitable company, they just don't have much to offer an enthusiast any longer, outside of trucks.
Tundras, although not the most unreliable trucks by any means, aren't free from quality issues. They have had problems with flimsy plastic interior/exterior trim parts and with the integrity of the C-Channel frames.
tired of quality issues, so go a truck thats a decade in the past with horrible mileage? Sure I guess. Whats laughable is paying that price (that you dont get big discounts from) for a 10 year old design
Perhaps : new Mazda 6 = New Lexus IS where the Mazda 6 will be more bold in external lines while the Lexus version will be more conservative.
Mazda quality and reliability, already good, should improve up to Lexus standards seeing as how Mazda and Toyota will be sharing some factories in the near future. My next sports sedan purchase to replace my GS might well be a Mazda 6.
I buy many things the same over and over again. Clothes…I tend to buy the same brand pants and polo shirts and shorts and dress shirts and shoes etc, but I’m not enthusiastic about those things. I simply am happy with them and it’s not worth the energy to me to explore other options.
For instance one of my agents always bought an Accord every 5 years. He is in no way shape or form an enthusiast. Doesn’t care at all about cars.
They are absolutely everywhere. If you told me they didn't sell as well as domestics and I wasn't a car person and knew no numbers I wouldn't believe it.
All due respect but Car and Driver got a 14MPG average with your truck on a 40k long term test, that's with that hybrid assist stuff that I would never want. That is no better mileage than a Tundra. I can't find the link but I am absolutely certain of that number. They specifically called it out, that the hybrid thing was junk and they ended up getting crap MPG anyway. They enjoyed the V8, though. Don't know how anyone couldn't/wouldn't enjoy an American large-displacement V8.
This shows just how important reliability is and why Toyota has a dedicated following, especially for those who use their pickups on the job, or off-road, where breakdowns are unacceptable. In spite of the low mileage and old design, Tundras are still sought after!
They’re not going to attract any new buyers to this segment for this truck. If I’m a big 3 truck owner, there is no reason to leave the brand that is part of my persona to come to Toyota and face the ridicule of my peers for this.
That doesn’t mean this is bad, it’s not but it’s only going to appeal to Toyota people.
That doesn’t mean this is bad, it’s not but it’s only going to appeal to Toyota people.
It is what it is.
I'll drive one when they come out, for sure. And really hope I don't like it, because that switch will be expensive! Most likely I'll keep the current Tundra for at least 5 years, then make the switch. We just took a family camping trip this weekend in the Tundra and man, I love that thing.
I'll drive one when they come out, for sure. And really hope I don't like it, because that switch will be expensive! Most likely I'll keep the current Tundra for at least 5 years, then make the switch. We just took a family camping trip this weekend in the Tundra and man, I love that thing.
Current Tundra is definitely old and due for replacement, but I absolutely love the 5.7 and the huge interior. New Tundra interior appears to be a HUGE step up, though. That would be my motivation for moving up.















