2021 J.D. Power APEAL Study
Lexus Champion
Joined: Aug 2006
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From: Illinois
Well, to quote Hoovey......did you read what I posted? The article was talking about general BRAND loyalty....not specific-vehicle loyalty. Take Chevy.....the Corvette, for example, is a classic halo-car, idolized for decades, but, in the very same showroom, the Trax, as a vehicle, is almost as unimpressive to drive as Ford's EcoSport.....people use it to carry boxes LOL. Yet the Vette and Trax both carry the same brand-nameplate.
"Are you saying how drivers feel about their vehicles has very little impact on whether or not they'd buy the brand or model again?"
Lexus Fanatic
Joined: Nov 2011
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From: ON/NY
If I were to ever lease a car…I’d love to try a Volkswagen Jetta for some reason. I just find them so appealing. Even though some of them still use timing belts.
Last edited by Toys4RJill; Sep 16, 2021 at 06:51 PM.
Lexus Fanatic
Joined: Oct 2003
Posts: 94,542
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From: Virginia/D.C. suburbs
You indicated that you thought this report (on BRANDS) was essentially an emotions/feelings contest that more often doesn't translate into sales for brands. That was my original question.
"Are you saying how drivers feel about their vehicles has very little impact on whether or not they'd buy the brand or model again?"
"Are you saying how drivers feel about their vehicles has very little impact on whether or not they'd buy the brand or model again?"
Lexus Champion
Joined: Aug 2006
Posts: 12,581
Likes: 283
From: Illinois
Lexus Fanatic
Joined: Oct 2003
Posts: 94,542
Likes: 264
From: Virginia/D.C. suburbs
With all due respect, I've explained it two or three times....the difference between BRAND-emotion and different VEHICLE-emotions within the brand, and why one is not necessarily a good indicator of the other. That is not a deflection, and I'm not going to keep explaining it all night.
Lead Lap
Joined: Apr 2002
Posts: 4,892
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From: Virginia
I fail to see what an APEAL study really tells us except a fancy version of "I like this brand" or "I don't like this brand". It also (apparently) doesn't take into consideration vast differences of appeal within the same brand, like with, say, the Chevy Corvette vs. Trax, or, at Ford, the Shelby Mustang vs. the EcoSport.
In some cases, appeal may affect sales some, but even there, there's no real pattern.........Toyota, for instance, one of the top-selling brands worldwide, ranks below-average in the appeal-factor. Buick, well below average on the list in the U.S., has been a status-symbol in China for years....the public loves them. It's also, personally, (tied with Lincoln), my favorite overall brand, despite both brands having made some serious recent marketing errors in the U.S. market.
In some cases, appeal may affect sales some, but even there, there's no real pattern.........Toyota, for instance, one of the top-selling brands worldwide, ranks below-average in the appeal-factor. Buick, well below average on the list in the U.S., has been a status-symbol in China for years....the public loves them. It's also, personally, (tied with Lincoln), my favorite overall brand, despite both brands having made some serious recent marketing errors in the U.S. market.
Why do you say that there is no consideration of the differences of appeal within a brand?? They get ratings and rankings for individual models. Those likely can easily be weighted to roll up to the brand level score. Toyota ranking below average in appeal seems perfectly reasonable. Their mission for the longest time has been to remove complaints or problems, not necessarily stoke emotion or passion. Yes they can talk about wakudoki this and wakudoki that, but by and large, they know that a large chunk of the buying public buys their vehicle as an appliance, one that needs to be serviceable and reliable. Left brain decision. Yet many also make decisions based on color, design, marketing HP numbers etc. So in that respect Toyota likely isn't garnering that customer.
No, high APEAL scores don't directly correlate with best in class sales/resale values/quality/reliability, but it seems to help explain at least one facet (of many) of a vehicle's relative success/demand.
Lexus Fanatic
Joined: Oct 2003
Posts: 94,542
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From: Virginia/D.C. suburbs
Probably because most of the Hemi engines, from the standard version up to the Hellcats and Demons, go into Dodge products, a few into Jeep Grand Cherokees, and very few if any into Chrysler 300s. The Hemi engines live off of the hype. The strongly retro-styling of the Challengers is also a big factor.
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Pole Position
Joined: Jan 2020
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From: CA
Right on, with the left brain (vs right brain) comment! Being a left brain person who does his own servicing, I'll take the "left brain" Toyota over the JDP higher-ranked, "right brain," Lincoln, Land Rover, Cadillac, Dodge, Ram, Nissan, Mini, and Chevy. I don't have the time and patience to deal with all that (emotional) misery!
Lexus Test Driver
Joined: Apr 2011
Posts: 8,405
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From: Las Vegas
I refuse to take seriously any survey that shows such a drastic difference between identical brands. There's no difference between a 300 and a Charger. Is the Pacifica that bad?
And the Ridgeline being the top midsize pickup? HAHAHAHAHA
Lexus Fanatic
Joined: Oct 2003
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From: Virginia/D.C. suburbs
In fact, IMO, in some ways, the 300 doesn't go far enough in the luxo-department...I'd like to see them do a contemporary New Yorker or perhaps Imperial on the platform, although the days of me driving a big sedan may (?) be over.
Pole Position
Joined: Jan 2020
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From: CA
Depends on one's criteria. If one is looking for excellent reliability, ride and mileage, the Ridgeline is a winner. Not so for pickup drivers who need HD or off-road capability. Keep in mind, this is the "midsize" category.
Lexus Fanatic
Joined: Oct 2003
Posts: 94,542
Likes: 264
From: Virginia/D.C. suburbs
Yep. Good points, Wilson. The Ridgeline is not supposed to be a heavy-duty BOF pickup. It excels in what it was designed to be.
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