You indicated that you thought this report (on BRANDS) was essentially an emotions/feelings contest that more often doesn't translate into sales for brands. That was my original question.
"Are you saying how drivers feel about their vehicles has very little impact on whether or not they'd buy the brand or model again?"

 

There are a lot of people that do not find Toyota’s appealing, so I am not at all surprised. . If you strip away the long term ownership aspect of a Toyota or Lexus, I fail to see the point in buying one over so many other brands out there. You are mainly buying the superb reliability..but what is the point of you are gonna trade it before the warranty is up

If I were to ever lease a car…I’d love to try a Volkswagen Jetta for some reason. I just find them so appealing. Even though some of them still use timing belts.

 

Depends on the individual person (driver), and the individual vehicle. Surveys like this nonetheless, for reasons I've already explained, I don't think there's any hard and fast rule.

 

What happened to talking about BRANDS? I guess no answer to my original question to you. Nice deflection though.

 

With all due respect, I've explained it two or three times....the difference between BRAND-emotion and different VEHICLE-emotions within the brand, and why one is not necessarily a good indicator of the other. That is not a deflection, and I'm not going to keep explaining it all night.

 

Why do you say that there is no consideration of the differences of appeal within a brand?? They get ratings and rankings for individual models. Those likely can easily be weighted to roll up to the brand level score. Toyota ranking below average in appeal seems perfectly reasonable. Their mission for the longest time has been to remove complaints or problems, not necessarily stoke emotion or passion. Yes they can talk about wakudoki this and wakudoki that, but by and large, they know that a large chunk of the buying public buys their vehicle as an appliance, one that needs to be serviceable and reliable. Left brain decision. Yet many also make decisions based on color, design, marketing HP numbers etc. So in that respect Toyota likely isn't garnering that customer.

No, high APEAL scores don't directly correlate with best in class sales/resale values/quality/reliability, but it seems to help explain at least one facet (of many) of a vehicle's relative success/demand.

 

funny dodge/ram at the top again then chrysler at the bottom

 

Probably because most of the Hemi engines, from the standard version up to the Hellcats and Demons, go into Dodge products, a few into Jeep Grand Cherokees, and very few if any into Chrysler 300s. The Hemi engines live off of the hype. The strongly retro-styling of the Challengers is also a big factor.

 

Right on, with the left brain (vs right brain) comment! Being a left brain person who does his own servicing, I'll take the "left brain" Toyota over the JDP higher-ranked, "right brain," Lincoln, Land Rover, Cadillac, Dodge, Ram, Nissan, Mini, and Chevy. I don't have the time and patience to deal with all that (emotional) misery!

 

a maxima is overall winner? tells you everything you need to know.

 

Behind the Germans. That’s somewhere no one wants to be!

 

I refuse to take seriously any survey that shows such a drastic difference between identical brands. There's no difference between a 300 and a Charger. Is the Pacifica that bad?

And the Ridgeline being the top midsize pickup? HAHAHAHAHA

 

The Charger and 300 may share the same platform, but there are some significant differences. Although there are some 300s built with the Hemis (and some Chargers built with the V6), most of them are set up for different classes of drivers. Those who purchase or lease 300s are generally older and/or more conservative drivers than those wth the boy-racer Chargers.

In fact, IMO, in some ways, the 300 doesn't go far enough in the luxo-department...I'd like to see them do a contemporary New Yorker or perhaps Imperial on the platform, although the days of me driving a big sedan may (?) be over.

 

Depends on one's criteria. If one is looking for excellent reliability, ride and mileage, the Ridgeline is a winner. Not so for pickup drivers who need HD or off-road capability. Keep in mind, this is the "midsize" category.

 

Yep. Good points, Wilson. The Ridgeline is not supposed to be a heavy-duty BOF pickup. It excels in what it was designed to be.