2021 J.D. Power APEAL Study
Thread Starter
Joined: Oct 2008
Posts: 42,476
Likes: 321
From: California
2021 J.D. Power APEAL Study
Automotive, Performance, Execution and Layout (APEAL)
https://www.jdpower.com/business/pre...ut-apeal-study
Lexus Fanatic
Joined: Oct 2003
Posts: 94,434
Likes: 249
From: Virginia/D.C. suburbs
I fail to see what an APEAL study really tells us except a fancy version of "I like this brand" or "I don't like this brand". It also (apparently) doesn't take into consideration vast differences of appeal within the same brand, like with, say, the Chevy Corvette vs. Trax, or, at Ford, the Shelby Mustang vs. the EcoSport.
In some cases, appeal may affect sales some, but even there, there's no real pattern.........Toyota, for instance, one of the top-selling brands worldwide, ranks below-average in the appeal-factor. Buick, well below average on the list in the U.S., has been a status-symbol in China for years....the public loves them. It's also, personally, (tied with Lincoln), my favorite overall brand, despite both brands having made some serious recent marketing errors in the U.S. market.
In some cases, appeal may affect sales some, but even there, there's no real pattern.........Toyota, for instance, one of the top-selling brands worldwide, ranks below-average in the appeal-factor. Buick, well below average on the list in the U.S., has been a status-symbol in China for years....the public loves them. It's also, personally, (tied with Lincoln), my favorite overall brand, despite both brands having made some serious recent marketing errors in the U.S. market.
Thread Starter
Joined: Oct 2008
Posts: 42,476
Likes: 321
From: California
I fail to see what an APEAL study really tells us except a fancy version of "I like this brand" or "I don't like this brand". It also (apparently) doesn't take into consideration vast differences of appeal within the same brand, like with, say, the Chevy Corvette vs. Trax, or, at Ford, the Shelby Mustang vs. the EcoSport.
In some cases, appeal may affect sales some, but even there, there's no real pattern.........Toyota, for instance, one of the top-selling brands worldwide, ranks below-average in the appeal-factor. Buick, well below average on the list in the U.S., has been a status-symbol in China for years....the public loves them. It's also, personally, (tied with Lincoln), my favorite overall brand, despite both brands having made some serious recent marketing errors in the U.S. market.
In some cases, appeal may affect sales some, but even there, there's no real pattern.........Toyota, for instance, one of the top-selling brands worldwide, ranks below-average in the appeal-factor. Buick, well below average on the list in the U.S., has been a status-symbol in China for years....the public loves them. It's also, personally, (tied with Lincoln), my favorite overall brand, despite both brands having made some serious recent marketing errors in the U.S. market.
Now in its 26th year, the study complements the J.D. Power Initial Quality Study (IQS)SM and the J.D. Power Tech Experience Index (TXI) StudySM by measuring owners' emotional attachment and level of excitement with their new vehicle. The APEAL Study asks owners to consider 37 attributes, ranging from the sense of comfort they feel when climbing into the driver's seat to the exhilaration they get when they step on the accelerator. Vehicle owners' responses to queries about these attributes are aggregated to compute an overall APEAL index score measured on a 1,000-point scale.
Lead Lap
Joined: Jul 2010
Posts: 3,904
Likes: 296
From: NY
Thread Starter
Joined: Oct 2008
Posts: 42,476
Likes: 321
From: California
Trending Topics
Thread Starter
Joined: Oct 2008
Posts: 42,476
Likes: 321
From: California
Tesla doesn’t grant J.D. Power permission to survey its owners in 15 states where it is required. However, Tesla’s score was calculated based on a sample of surveys from owners in the other 35 states.
Lexus Champion
Joined: Aug 2006
Posts: 12,544
Likes: 275
From: Illinois
Lexus Fanatic
Joined: Oct 2003
Posts: 94,434
Likes: 249
From: Virginia/D.C. suburbs
Pole Position
Joined: Jan 2020
Posts: 2,738
Likes: 544
From: CA
I did a survey and it ranked JDP at the bottom of all automotive surveying and ranking entities! 
JDP must figure if they create enough ranking categories, every manufacturer and model will get to the top of at least one of them. Thus, JDP expands their number of potential customers who will pay to use their shinny awards and the JDP name in their advertising. It's a great business model for JDP and manufacturers, but doesn't help consumers.
JDP must figure if they create enough ranking categories, every manufacturer and model will get to the top of at least one of them. Thus, JDP expands their number of potential customers who will pay to use their shinny awards and the JDP name in their advertising. It's a great business model for JDP and manufacturers, but doesn't help consumers.
Lexus Test Driver
Joined: Mar 2020
Posts: 5,482
Likes: 89
From: N/A
The study is pretty straightforward- it's just a reflection of how much people like the car they drive, or if they just see it as something that gets them from A-B. It indicates that Chryslers and Infinitis are seen by their owners as penalty boxes lol.
Lexus Champion
Joined: Aug 2006
Posts: 12,544
Likes: 275
From: Illinois
) would disagree with you.
Lexus Fanatic
Joined: Oct 2003
Posts: 94,434
Likes: 249
From: Virginia/D.C. suburbs
Well, to quote Hoovey......did you read what I posted? The article was talking about general BRAND loyalty....not specific-vehicle loyalty. Take Chevy.....the Corvette, for example, is a classic halo-car, idolized for decades, but, in the very same showroom, the Trax, as a vehicle, is almost as unimpressive to drive as Ford's EcoSport.....people use it to carry boxes LOL. Yet the Vette and Trax both carry the same brand-nameplate.
