F150 Lightning
Lexus Fanatic
Joined: May 2012
Posts: 68,916
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From: Maryland
No, the Ford dealerships sued them into not separating the two. Ford corporate does want Lincoln to have separate showrooms.
https://www.autonews.com/dealers/nj-...-store-program
https://www.autonews.com/dealers/nj-...-store-program
Before Lincoln went down the tubes, in the 70s, 80s and 90s there were absolutely stand alone Lincoln dealers. Trust me, my Dad drove Linclons.
Thread Starter
Lexus Fanatic
Joined: Nov 2011
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From: ON/NY
For the American brands like Ford or Lincoln, it is in their best interest to be a split Ford/Lincoln shop. There is no difference between stocking a Expedition or Navigator. Dealer wins big as they have more product to shop and mark up as well as service. Lots of people are gonna naturally cross shop the two brands anyway.
Last edited by Toys4RJill; Jan 9, 2022 at 05:06 PM.
Lexus Fanatic
Joined: May 2012
Posts: 68,916
Likes: 4,121
From: Maryland
For the American brands like Ford or Lincoln, it is in their best interest to be a split Ford/Lincoln shop. There is no difference between stocking a Expedition or Navigator. Dealer wins big as they have more product to shop and mark up as well as service. Lots of people are gonna naturally cross shop the two brands anyway.
For the American brands like Ford or Lincoln, it is in their best interest to be a split Ford/Lincoln shop. There is no difference between stocking a Expedition or Navigator. Dealer wins big as they have more product to shop and mark up as well as service. Lots of people are gonna naturally cross shop the two brands anyway.
while the salesperson who's a potential customer a top of the line expedition, kind of takes the shine off the experience.
Thread Starter
Lexus Fanatic
Joined: Nov 2011
Posts: 35,514
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From: ON/NY
The only difference is its much harder to provide the customer with a luxury experience in a split dealer. Although I will say Lincoln does it pretty well. They have separate sales staff and management and Lincoln dedicated areas within the dealership. The dealers I have been to have been very good and the staff treated me the way I would expect to be treated at a luxury car dealer. Hyundai/Genesis...not as much
and that's exactly where the conflict comes between dealer's short-sighted cost efficiencies, and a manufacturer's branding separation goals. when that raucus mustang GT comes in or peels out with the driver shouting YEE HAW out the window while the salesperson who's a potential customer a top of the line expedition, kind of takes the shine off the experience.
while the salesperson who's a potential customer a top of the line expedition, kind of takes the shine off the experience.Last edited by Toys4RJill; Jan 9, 2022 at 05:49 PM.
Lexus Fanatic
Joined: Oct 2003
Posts: 94,571
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From: Virginia/D.C. suburbs
Before Lincoln went down the tubes, in the 70s, 80s and 90s there were absolutely stand alone Lincoln dealers. Trust me, my Dad drove Linclons.
Last edited by mmarshall; Jan 9, 2022 at 05:53 PM.
Lexus Fanatic
Joined: May 2012
Posts: 68,916
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From: Maryland
Based on what I've seen here in the Virginia D.C. suburbs, correct, I'll agree, although that seems to be more the case with the much larger and nicer Ted Britt Ford/Lincoln dealership in that big Chantilly complex than the smaller/older Ourisman Ford/Lincoln in Alexandria. Ted Britt has the advantage of a much newer/larger building and facilities.
Pole Position
Joined: Dec 2019
Posts: 2,994
Likes: 609
From: The Jet City
We are arguing the same point. The NJ DEALER ASSOCIATION sued, not Ford corporate. Of course the dealer's don't want to have to build additional dealerships. Thats what I meant when I said "it doesnt make sense for them to", the "them" I was referring to were the dealers.
Before Lincoln went down the tubes, in the 70s, 80s and 90s there were absolutely stand alone Lincoln dealers. Trust me, my Dad drove Linclons.
Before Lincoln went down the tubes, in the 70s, 80s and 90s there were absolutely stand alone Lincoln dealers. Trust me, my Dad drove Linclons.
Last edited by bitkahuna; Jan 10, 2022 at 04:38 PM.
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From: Maryland
The Kia dealer where I bought my 2015 Sedona used to be a Lincoln/Mercury dealer. They basically didn't redo it, still had the old brass chandelier in the showroom, and the parts department still had all the Lincoln posters and all. They just finally renovated it.
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Joined: Jan 2007
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From: CA
Lead Lap
Joined: May 2010
Posts: 4,001
Likes: 1,630
From: San Diego, CA
Hoping to do just that! Will report back. I hadn't really looked at the Silverado. I do need to do that. With that said, it looks like there's a possible path to a Lightning reasonably soon, it would likely be well into next year before I'd have a shot at a Silverado with all the pre orders ahead of us. My Lightning reservation went right as soon as the site opened.
Lead Lap
Joined: May 2010
Posts: 4,001
Likes: 1,630
From: San Diego, CA
I've ordered the F-150 Lightning Platinum. Some possible oddities, though. One one screen it suggested that Lightning allocations were sold out, but it continued the process and took payment for my additional deposit and Ford have sent me the order confirmation.
Lexus Champion
Joined: Oct 2019
Posts: 19,795
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From: California
Congrats, you are one of the lucky ones. I haven't received anything from Ford yet, even the dealer hasn't called me back
