Reminds me of Twitter and Facebook.
How original but what can u expect from GM?!

 

In all fairness, I don't think that very many of the newer automotive logos are that attractive at all. Perhaps one of the few exceptions is the Genesis winged-logo....but that, of course, more or less copies what we've seen from Bentley for decades. Cadillac used to have a nice symbol with the small duck-like birds embedded in it, but then removed the birds. Buick had an attractive tri-color shield (one of my favorites), then went to that cheap-looking chrome-outline for the American market.....only recently did they bring the colored Tri-Shield back. Kia had a nice red/black oval...then went to that strange-looking symbol. Chrysler had that nice Pentastar......then exchanged it for a long, thin, awkward-looking wing that didn't have anywhere near the class of a Bentley wing. There are many other examples as well.

 

I dont care for the use of lower case letters...

 

I have never liked the Hyundai logo...but the KIA logo wasn’t bad. Buick def looks better with the color on the tri shield. Toyota and Honda have great logos. Same with Mercedes or Audi. Chevrolet I have always liked. Same with Cadillac.

 

Agreed on the Chevy bow-tie...especially in the gold color for it they use.

 

Origin of the Chevrolet Bowtie logo was apparently a wallpaper pattern in a hotel room...

 

Auto execs, in those days, usually wore the business-suits of the period, and bow ties were often considered part of that dress. Here, for instance, is Henry Ford in a bow tie. Interesting, as he became Chevy's (Louis Chevrolet's) closest rival.

 

Not sure why thats interesting, but okay lol

 

Chevy knew they had a good symbol, and stuck with it for a century now.

However, the poster who claimed that it originated in a hotel room is correct. Billy Durant, who founded GM as we know it, got the design from wallpaper in a French hotel room. Durant was reckless, mismanaged the corporation, and himself went bankrupt...but that is a subject for another thread.

 

I just don’t know what that has to do with Henry Ford wearing a bow tie lol

 

Well, I only used it as an example of how bow-ties were not only much more common back then, but also considered part of the business-suits that auto-execs often wore during that period. That could be one of the reasons (besides the inspiration of what he saw in that French hotel) for Durant using it as the Chevy Emblem. Whether Louis Chevrolet himself wore one or not, I don't know, but my strong guess would be yes.

 

If you take the blue disconnected line and the "white space" of the arches from the "m" it resembles a plug (with the white space of the "m" being the prongs).

 

It's Beta, not Alpha. Clown World.

 

Apps like Twitter-style logo

 

Looks terrible. So pointless.

I was talking to a friend who works at GM and he was telling me they brought in someone to show them the changed symbol and asked the employees to comment on it, he said there was not a single positive comment about the change, they were all negative.