Like Ikea?

 

A solution in search of a problem. I saw nothing wrong with the old one.

 

It was literally a reprinted Ford badge from back when Kia was owned by Ford and rebadged their cars, hence the oval.

 

Looking forward to seeing what new cars KN puts out

 

As with logos, they're symbolic. Trying to signal a shift in the company and where they're headed. So not, it's not seen as a solution to anything.

 

Yea, this new logo is a huge improvement. It really seems like the majority of people hate the current logo. So many owners change it out for the Korean market Kia symbol. Never bothered me honestly, but I can see why ppl don't like it.

With all of that said, ironic as it seems, the first mod I did to my Stinger was replace the kia logo with the Stinger cursive script on the trunk. Lmao!! But it wasn't because I disliked the logo, the script just looks better. Plus, every market outside of North America came that way from factory except for the US which followed suit year later anyway.

 

I use to hate the old logo. Was such an eye sore. If I ever got a kia I would gave to debadge it. I know it seem like nothing to many here but not to me.

Really ike this new logo.

 

And like the last time you posted that, Kia hasn’t used that logo since the 90s. The outgoing Kia logo has a black background.

 

This is a very smart branding move by KIA. When brands get to a certain point, removing the script and have a logo/symbol takes the brand even further (looking for a word there to describe).

Starbucks removed the script from their logo years ago...Federal Express turned into FEDEX. TOYOTA once never had a logo....nobody needs to know the script APPLE....

This is more a branding logo than it is a script.

 

Brands grow and evolve and update their logos. I’ve had 3 logos in the 17 years my business has existed

 

For sure...there comes a point tho, where some brands are so well known...no words are needed. The brand is actually even stronger. Now is the time for KIA to modify it.

My 04 4Runner also says Toyota in the back...not my new one.....Lexus ditched the lettering 10 years back. Just identified by the logo as they drive by.

 

The color doesn't mean as much as the style.

 

Haha

They should rename it to Korean Motors Group (K-M-G) or Korean Motors Limited (K-M-L) instead of Korean International Automotive (KIA)

 

Its a previous version of the logo that they have already refined. Its not just the red, the font and sizing are different, the Kia letters in the center and the chrome ring are raised instead of having it be totally flush.

Companies refine logos all the time. A lot of times its so subtle you don't even really notice.

They're relying on their logo to carry the brand without reinforcing it with the name of the company. For instance Toyota and Lexus both still use their name emblem alongside their logo outside of North America.

They still have a logo to refine though. Most people don't realize that the Lexus logo was refined a few years back and is a little different than it used to be.

 

I also think the new one is an improvement, but they could have just gone worldwide with this one: