2020 Genesis G90 teases its refreshed face
info from video description some may not have seen...
GENESIS INTRODUCES REDESIGNED G90 FLAGSHIP SEDAN 2019-2020
Today, Genesis unveiled the redesigned, G90 luxury sedan to media at the Shilla Hotel in Seoul.
“We are proud and excited to introduce the newly designed G90 at the origins of Genesis,” said Manfred Fitzgerald, Executive Vice President and Global Head of the Genesis Brand. “G90 is not just the flagship of Genesis, but the premium automotive flagship of Korea, and it will continue to spearhead our global brand identity.”
The G90 moniker replaces the Korean-market EQ900, as Genesis continues to strengthen its global brand identity while introducing three more SUVs by 2021. Under this solidified naming strategy, G90 will enter additional markets beginning next year.
Evolution of Athletic Elegance
The G90 incorporates new-car-level design changes on the exterior and interior, further enhancing its presence as the brand’s flagship sedan through the theme of Horizontal Architecture.
“G90 is the ultimate expression of the Genesis brand,” said Luc Donckerwolke, Executive Vice President and Chief Design Officer of Hyundai Motor Group. “Before the first sketch was even drawn, my team of designers thought carefully about how to evolve its styling and create something even more elegant and harmonic.”
Front and back, the styling of the redesigned G90 evolves the brand’s Athletic Elegance design language. In front, the signature Crest Grille is flanked by Quad Lamps. In the rear, Quad Lamps symbolizing the wings of the Genesis logo wrap around from corner to corner. The license plate is placed as low as possible, further accentuating a low and wide stance. The elongated, horizontal side profile of G90 is characterized by vigor and dignity.
G-Matrix, another Genesis design hallmark, inspired by light reflecting from an illuminating diamond, is applied to the headlights and taillights to emphasize refined proportions and balanced architecture. For the first time, the G-Matrix pattern is applied to the optional, 19-inch wheels, which also feature sound absorption technology to noticeably reduce tire noise.
“When we tackled the challenge of reinventing G90, the Genesis flagship, we decided to start with designing light rather than form and shapes,” Donckerwolke said.
The interior design is dominated by a harmonious, flow of horizontal surfaces including a parallel layout which includes air ventilation system, and audio controls which are reduced to maximize simplicity and a more intuitive user experience.
The G90 offers nine exterior colors, including two new colors: Porto Red and Gold Coast Silver. Seven returning hues are Marble White, Platinum Silver, Graceful Gray, Carbon Metal, Umber Brown, Royal Blue and Titanium Black.
There are two new, two-tone color and trim combinations: Brown and Brown/Blue.
Connectivity, Emotion, Serenity
The G90 introduces multiple technology firsts for the Genesis brand, as befitting a flagship. It is the first Genesis vehicle to offer over-the-air wireless updates for maps and software. The 12.3-inch display navigation system is re-engineered to incorporate a copper Graphic User Interface(GUI), allowing users to zoom in and out of the touchscreen. The split screens are highlighted with signature copper accents.
Further enhancing the technological capabilities of G90 are standard Kakao I, Apple CarPlay, Android Auto, and Mirror Link. Intelligent Car Management Service personalizes the driving experience by using data to analyze driving patterns and informs the driver of necessary maintenance and vehicle wear.
The interior environment is more serene, thanks to Active Noise Cancellation (ANC), which reduces noise, vibration and harshness using leading audio technology to reduce unwanted noise intrusion. Occupant convenience is enhanced by when entering tunnels through automatic external air prevention. The adaptive control suspension minimizes vibration in real time.
The Genesis Adaptive Control Suspension with electronic damping control smoothly and precisely manages body motions throughout the range of dynamics with minimal compromises to ride comfort.
Automatic external air prevention adjusts to recirculation mode when G90 senses a polluted environment or enters a tunnel. The adaptive control suspension minimizes vibration in real time.
Safety
Safety is not an option on the G90, which offers an unparalleled level of active and passive safety systems:
Lane Follow Assist (LFA) expands the reach of lane-keep and lane-departure assists, with the ability to stay centered in a lane and provide steering assistance.
Rear Cross-traffic Collision-Avoidance Assist (RCCA) uses rear side radar to detect and prevent impact with obstacles.
Forward Collision-Avoidance Assist (FCA) can now detect bicycles and vehicles approaching from the opposite side of the road.
Safe Exit Assist (SEA) alerts driver and passengers with alerts and cluster pop-ups when an object is approaching an opening door.
GENESIS INTRODUCES REDESIGNED G90 FLAGSHIP SEDAN 2019-2020
Today, Genesis unveiled the redesigned, G90 luxury sedan to media at the Shilla Hotel in Seoul.
“We are proud and excited to introduce the newly designed G90 at the origins of Genesis,” said Manfred Fitzgerald, Executive Vice President and Global Head of the Genesis Brand. “G90 is not just the flagship of Genesis, but the premium automotive flagship of Korea, and it will continue to spearhead our global brand identity.”
The G90 moniker replaces the Korean-market EQ900, as Genesis continues to strengthen its global brand identity while introducing three more SUVs by 2021. Under this solidified naming strategy, G90 will enter additional markets beginning next year.
Evolution of Athletic Elegance
The G90 incorporates new-car-level design changes on the exterior and interior, further enhancing its presence as the brand’s flagship sedan through the theme of Horizontal Architecture.
“G90 is the ultimate expression of the Genesis brand,” said Luc Donckerwolke, Executive Vice President and Chief Design Officer of Hyundai Motor Group. “Before the first sketch was even drawn, my team of designers thought carefully about how to evolve its styling and create something even more elegant and harmonic.”
Front and back, the styling of the redesigned G90 evolves the brand’s Athletic Elegance design language. In front, the signature Crest Grille is flanked by Quad Lamps. In the rear, Quad Lamps symbolizing the wings of the Genesis logo wrap around from corner to corner. The license plate is placed as low as possible, further accentuating a low and wide stance. The elongated, horizontal side profile of G90 is characterized by vigor and dignity.
G-Matrix, another Genesis design hallmark, inspired by light reflecting from an illuminating diamond, is applied to the headlights and taillights to emphasize refined proportions and balanced architecture. For the first time, the G-Matrix pattern is applied to the optional, 19-inch wheels, which also feature sound absorption technology to noticeably reduce tire noise.
“When we tackled the challenge of reinventing G90, the Genesis flagship, we decided to start with designing light rather than form and shapes,” Donckerwolke said.
The interior design is dominated by a harmonious, flow of horizontal surfaces including a parallel layout which includes air ventilation system, and audio controls which are reduced to maximize simplicity and a more intuitive user experience.
The G90 offers nine exterior colors, including two new colors: Porto Red and Gold Coast Silver. Seven returning hues are Marble White, Platinum Silver, Graceful Gray, Carbon Metal, Umber Brown, Royal Blue and Titanium Black.
There are two new, two-tone color and trim combinations: Brown and Brown/Blue.
Connectivity, Emotion, Serenity
The G90 introduces multiple technology firsts for the Genesis brand, as befitting a flagship. It is the first Genesis vehicle to offer over-the-air wireless updates for maps and software. The 12.3-inch display navigation system is re-engineered to incorporate a copper Graphic User Interface(GUI), allowing users to zoom in and out of the touchscreen. The split screens are highlighted with signature copper accents.
Further enhancing the technological capabilities of G90 are standard Kakao I, Apple CarPlay, Android Auto, and Mirror Link. Intelligent Car Management Service personalizes the driving experience by using data to analyze driving patterns and informs the driver of necessary maintenance and vehicle wear.
The interior environment is more serene, thanks to Active Noise Cancellation (ANC), which reduces noise, vibration and harshness using leading audio technology to reduce unwanted noise intrusion. Occupant convenience is enhanced by when entering tunnels through automatic external air prevention. The adaptive control suspension minimizes vibration in real time.
The Genesis Adaptive Control Suspension with electronic damping control smoothly and precisely manages body motions throughout the range of dynamics with minimal compromises to ride comfort.
Automatic external air prevention adjusts to recirculation mode when G90 senses a polluted environment or enters a tunnel. The adaptive control suspension minimizes vibration in real time.
Safety
Safety is not an option on the G90, which offers an unparalleled level of active and passive safety systems:
Lane Follow Assist (LFA) expands the reach of lane-keep and lane-departure assists, with the ability to stay centered in a lane and provide steering assistance.
Rear Cross-traffic Collision-Avoidance Assist (RCCA) uses rear side radar to detect and prevent impact with obstacles.
Forward Collision-Avoidance Assist (FCA) can now detect bicycles and vehicles approaching from the opposite side of the road.
Safe Exit Assist (SEA) alerts driver and passengers with alerts and cluster pop-ups when an object is approaching an opening door.
Pole Position
Joined: Mar 2014
Posts: 3,354
Likes: 555
From: fl
Me too.... Shazam'd it yesterday and got Ancestor Boy (artist) Bored Boy (song). Genesis luckily took just the instrumental part of the song and not the awful "singing"...! I also like the 1st song which I thought was maybe Mirwais but I'm wrong - it's Senpai Ru. Song is G12. Sorry to go off topic.
You have to walk before you can run. 
Moderator
Joined: Nov 2016
Posts: 9,612
Likes: 4,801
From: GA
I am guessing Genesis have done enough planning to confirm they will get them out by 2020. 2019? Who knows? 
However, joking aside, it seems 2019 inventory is still lacking... Autotrader shows no results in my area, but quite a few if I dial up the distance.
Lead Lap
Joined: Jan 2018
Posts: 608
Likes: 89
From: Ohio
Everybody wants a piece of the S-class market. But frankly no one who owns a S-class or who is seriously considering purchasing one is really going to be bothered with looking at a G90. This car is targeted towards the second place large luxury segment cars like A8 and 7 series also the LS500. People who buy S-classes are going for the nameplate and prestige of saying they own a Mercedes-Benz S-class. The S-class is the segment leader in sales and will continue to lead especially with a redesign right around the corner in about 15 more months. Also the average S-class buyer is estimated to pull in well over $350,000 a year, they are very particular about brand prestige, not really looking for a bargain.
The Genesis G90 is a very nice car in my opinion, but very nice doesn’t cut it when your competing for a piece of the S-classes sales. Your car has to be the best and your brand needs lineage two things the Genesis brand doesn’t have.
The Genesis G90 is a very nice car in my opinion, but very nice doesn’t cut it when your competing for a piece of the S-classes sales. Your car has to be the best and your brand needs lineage two things the Genesis brand doesn’t have.
Lexus Fanatic
Joined: Nov 2011
Posts: 35,487
Likes: 386
From: ON/NY
It is pretty hard to unseat the S class. I wonder what opinions would be like if Genesis or Lexus or Cadillac offered a V12. With the G90, it is nice they still offer a V8 option. Pretty interesting Genesis has a V8 option while Lexus LS does not. I can't remember off hand what A8 offers.
Last edited by Toys4RJill; Dec 1, 2018 at 05:56 AM.
Lead Lap
Joined: Jan 2018
Posts: 608
Likes: 89
From: Ohio
It is pretty hard to unseat the S class. I wonder what opinions would be like if Genesis or Lexus or Cadillac offered a V12. With the G90, it is nice they still offer a V8 option. Pretty interesting Genesis has a V8 option while Lexus LS does not. I can't remember of hand what A8 offers.
Lexus Fanatic
Joined: Oct 2003
Posts: 94,521
Likes: 261
From: Virginia/D.C. suburbs
It is pretty hard to unseat the S class. I wonder what opinions would be like if Genesis or Lexus or Cadillac offered a V12. With the G90, it is nice they still offer a V8 option. Pretty interesting Genesis has a V8 option while Lexus LS does not. I can't remember of hand what A8 offers.
The bread-and-butter A8 now offers a 3.0L turbo V6. Past versions offered V8s and the W12 (same engines that were used in the VW Phaeton). The W12 was made by joining two narrow-angle V6s to form a rough "W" pattern....but they have been discontinued. The former S8 had a twin-turbo V8, but there doesn't seem to be any current S8 model.
Last edited by mmarshall; Nov 30, 2018 at 08:54 PM.
Lead Lap
Joined: Jan 2018
Posts: 608
Likes: 89
From: Ohio
The bread-and-butter A8 now offers a 3.0L turbo V6. Past versions offered V8s and the W12 (same engines that were used in the VW Phaeton). the W12 was made by joining two narrow-angle V6s to form a rough "W" pattern....but they have been discontinued. The former S8 had a twin-turbo V8, but there doesn't seem to be any current S8 model.
The S8 will debut next year and go on sale in 2020.
Lexus Fanatic
Joined: Nov 2011
Posts: 35,487
Likes: 386
From: ON/NY
Audi still offers a “W12 option on the A8 aka two VR6’s mounted at the crank. Mercedes is going to phase out their ancient V12 engine for a twin turbo V8 plug in hybrid powertrain with a gazillion pound feet of tourque on the next gen S-class. It is interesting Lexus decided to not offer a V8, it will be even more interesting to see if this rumored bi-turbo V8 debuting in the LC-F makes it into the LS someday.
Lexus Fanatic
Joined: Oct 2003
Posts: 94,521
Likes: 261
From: Virginia/D.C. suburbs
‘The supercharged 3.0l was replaced with newer the mild hybrid 3.0l turbo V6 that your referring to. It’s their volume engine, but the W12 is still around, not sure if it will be offered A8’s coming in the States, but they are planning to sell them in Europe and Asian markets for the foreseeable future. They just revamped that motor by adding direct fuel injection to it about a year ago. It’s also used in the newest Bentley models Bentayga and Conti GT.
The S8 will debut next year and go on sale in 2020.
Thanks for the update on the S8.
