mmarshall

Yes, but embargos and product-delays can get out of hand. A perfect example was the Lincoln Continental....you, me, and Steve were writing it up while the auto press was still mum, and not even first-drives were being released. Then, when it was finally was released, and we started to see some press-reviews (though Steve and I got to test-drive some early samples), nobody bought it. I can still count the number I've actually seen on the road on one hand...over a year and a half later.

LexBob2

I have no problem with embargoes either. The manufacturer has a lot at stake with a new model and they have to handle it as they see fit.

Toys4RJill

Agreed. That goes for any industry. What a lot of people are unaware of is that some product launches ban the press.

That is just one strategy to release a product. Why it is was done that way I am not sure of, the press launch could of changed at the very last minute, they could of scraped all previous marketing and went in a different direction. Famed photographer Annie Leibovitz completed the initial photo images for the Continental, perhaps they wanted those images out before reviews and manufacturer information etc etc. Back in 07, National Geographic photographer Randy Olsen completed all 2008 Toyota Land Cruiser early press images, when employing a famed photographer such as Leibovitz or Randy Olsen, you might want those images presented before you let the press give their impressions.

Annie Leibovitz Lincoln launch

Randy Olson Toyota Launch

The irony of the Randy Olson photos, is that half of the photos of the Toyota Land Cruiser were shot in Canada, a place that at the time and currently does not offer the actual Land Cruiser (in the images) for sale.

highrev6

mmarshall

Might (?) do then, for my Annual Holiday Review......although I usually save that for a more expensive, upscale vehicle.

Hoovey689

iTrader: (16)

The shifter in the UX looks cheaper than that of this Rav4. Granted these are just pictures. I think both will be on par in terms of interior quality, partly because the UX is one class lower, but the Lexus badge means it'll have some nice surfaces. Though I'm not holding my breath on the window switch bezel area and lower parts of the dash and doors. The new Rav4 has me excited for what's in store for the NX. Both are important vehicles for ToMoCo.

I also thought it had a Subaru Forester vibe.

Yup, cause those moms in their Suburbans are cutthroat when it comes parking spots at Costco. At least the Rav4 will probably maneuver better

spwolf

it is just pictures... UX is one size but not class lower... Rav4 starts $10k less than UX, materials are cheaper for sure.

UX shifter looks really good close up... then you will have people complaining why is it nicer than RX shifter, lol. Cant win on internet.

I am glad Toyota made Rav4 interior that does not look like crap... 4.3 had it, 4.4 failed miserably, but it is not going to be a Lexus interior even at $35k+ that some of Rav4's will go for.

mmarshall

Bitkahuna will probably complain about the leather boot on the shifter, just like I complain about zig-zag shifters in general LOL (Sorry, bit......couldn't resist that one).

If (?), by 4.4, you mean the last--generation version, I mostly agree....I wouldn't say it necessarily looked like crap, but, except for the tank-solid attachment-anchor for the rear-seat folding, most of the materials inside felt like dime-store quality that would break off in your hand.

Sulu

I call that an over-exaggeration. I know that you do not like modern Toyotas and Lexi but let's not over-exaggerate.

The interior materials of the current, 4th-generation RAV4 were not that bad, definitely not "dime-store quality", in my opinion. If they truly were that bad, I don't see how it could have become America's best-selling crossover, better than the Honda CR-V and the Ford Escape.

Sulu

I would not call that a problem with the embargo. Production f*ed up and could not bring a job one product that could meet its own quality control requirements.

All of an automaker's functional groups do not and cannot approach a new-product introduction in isolation. They MUST work together, and like ALL new-product introductions, the introduction of the Lincoln Continental would have been meticulously planned, and all groups involved -- including Marketing (responsible for hosting introduction drives and enforcing the embargo) and Production (responsible for assembling a product that was good enough to sell by the ship date) -- would have agreed and signed up to a schedule of activities and deadlines. Marketing held up their end, assuming that Production would meet its responsibilities. Production did not.

grabber2

The new Rav4 is nice. I just don't know if I can go back to get one as I have been spoiled with luxury SUV.

mmarshall

Just a general comparison.....I was not being literal.

joedaddy1

iTrader: (1)

this will be my next car.. hopefully the refresh model in 3 years will take care of the black plastic wheel well fender arches or whatever it's called.

bitkahuna

iTrader: (20)

mmarshall

Wouldn't be the first time I had to pass the buck.