3-peat: Chevrolet’s Retail Share Grows for 3rd Consecutive Year – up 1 point since 2015

Buick and GMC Buck the Industry to Post Double-digit Retail Sales Gains in December

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2018-01-03

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• GM December retail sales up 2 percent; retail share tops 18 percent
• Best Commercial and Government deliveries since 2008 and largest 2017 share gain of any automaker

• Chevrolet has been GM’s most powerful growth engine. The brand delivered year-over-year retail market share increases in 2015, 2016 and 2017.
• Since the end of 2014, Chevrolet’s retail share has grown from 10.2 percent, according to Polk registration data, to an estimated 11.2 percent.

• GM crossover deliveries were up 17 percent year over year, driven by record sales of the Chevrolet Equinox, Traverse and Trax, as well as the Buick Envision, Buick Encore and GMC Acadia.
• GM grew its retail share of the crossover market more than any other automaker, according to the latest J.D. Power PIN estimates. GM’s retail share grew 1.6 percentage points to 13.1 percent. The only other major automaker to gain retail share was up less than one point.
• Chevrolet became the industry’s fastest-growing crossover brand in 2017 based on retail market share, with the all-new Equinox and Traverse gaining more than one point of share in their respective segments. Equinox retail deliveries were up 21 percent and Traverse was up 31 percent. The Trax was up 5 percent.
• Crossovers helped Buick deliver its best calendar year sales since 2004. The Buick Encore delivered its best year ever. It has been Buick’s volume leader for three straight years.
• Crossovers now account for more than 80 percent of Buick’s retail deliveries, compared with about two-thirds last year. Retail crossover sales for the brand were up 26 percent year over year, with the Enclave up 14 percent, the Encore up 8 percent and Envision up 167 percent.
• Cadillac’s retail crossover deliveries were up 9 percent, driven by the new XT5.

• GM sold more pickup trucks in the United States than any other automaker for the fourth year in a row – a record 948,909 units – thanks to its unique three-truck strategy. Since 2014, Chevrolet and GMC have been the only brands to offer mid-size, light- and heavy-duty pickups.
• GM sold 239,719 full-size SUVs and has led the segment since the launch of the Chevrolet Suburban in 1935. Combined, the Chevrolet Tahoe and Suburban, and the GMC Yukon and Yukon XL, have earned more than 75 percent retail market share for the fourth consecutive year.
• At GMC, more than half of Sierra HD customers and more than 70 percent of Yukon customers purchase premium Denali models.
• The Cadillac Escalade has earned at least 30 percent of the retail market for large luxury SUVs for four consecutive years, with ATPs that are more than $20,000 above its closest domestic competitor.

• Chevrolet delivered more than 43,669 electric vehicles in 2017, including 23,297 Bolt EV crossovers and 20,349 Volt sedans.
• In December, the Bolt EV had its best month since launch.

• GM’s average transaction prices (ATPs), which are net of incentive spending estimates, were more than $35,400 for the year and they surpassed $38,000 in December. Both are records, and significantly above the industry average of $31,600 for the calendar year.

• Total Commercial and Government deliveries were more than 296,000 units, the most since 2008. Commercial and Government deliveries are now the largest component of GM’s fleet deliveries, following a cumulative reduction of 170,000 rental deliveries since 2014.
• 2017 marked the first year that GM Commercial and Government deliveries have been greater than daily rental deliveries in the last quarter century.
• Based on Polk registration data through October, GM has gained more Commercial and Government market share in 2017 than any other automaker.

• GM’s total sales in 2017 were down 1 percent year over year, outperforming the industry, which is expected to be down 2 percent.
• GM’s retail deliveries, which are more than 80 percent of total sales, were down 1 percent year over year, in line with the industry’s expected performance.

• Industry sales and retail sales are all expected to be down about 4 percent. Fleet sales are expected to be down 5 percent. There was one less selling day.
• GM’s retail market share is expected to surpass 18 percent, up one percentage point for the company’s best month of the year. Retail sales totaled 254,449 units, up 2 percent.
• GM’s Commercial and Government deliveries were up a combined 7 percent and daily rental deliveries were down 40 percent. Total fleet sales were down 22 percent.
• GM’s incentives as a percentage of ATP in the fourth quarter of 2017 averaged 13.3 percent, in line with the fourth quarter of 2016, according to J.D. Power PIN estimates. GM incentives during the month of December averaged 14.8 percent.

• Chevrolet’s retail market share increased 0.2 percentage points to an estimated 11.5 percent and ATPs for the month were the best-ever at more than $34,000.
• The Equinox and Traverse had their best December total sales ever with increases of 21 percent and 19 percent, respectively.
• Silverado total sales were up 25 percent. The Silverado light-duty crew cab had its best month ever.

• Buick total sales were up 5 percent and retail deliveries were up 15 percent.
• On a retail basis, the Enclave was up 46 percent, the Envision up 93 percent and the Encore was up 2 percent.
• Retail market share increased an estimated 0.2 percentage points to 1.6 percent.

• GMC total sales were up 1 percent for the brand’s best sales month in more than 12 years.
• Retail deliveries were up 14 percent and share increased an estimated 0.6 percentage points to 4.1 percent.
• December ATPs were the highest on record at approximately $47,500. Calendar year ATPs of $43,700 also set a new record.
• Retail deliveries of the Sierra were up 18 percent, the Yukon was up 54 percent, and the Yukon XL was up 51 percent. The Acadia was up 1 percent.
• Denali deliveries set a monthly and full-year record, with penetration approaching 40 percent in December and 30 percent for the year. Full-year Denali deliveries were approximately 140,000 units. Denali ATPs are about 25 percent higher than overall GMC ATPs.

• Cadillac ATPs set a new monthly record of $58,300.

Audi of America sets annual sales record with 226,511 deliveries, as consumer demand overcomes a tight market

Jan 3, 2018 - TORRANCE, Calif.

• American Honda breaks all-time annual record for total Honda and Acura vehicle sales with 1,641,429 units in 2017, a gain of 0.2%
• New light truck annual sales mark set for Honda and Acura combined, rising 3.3%
• Honda Division sets 4th consecutive annual sales record, up 0.7% on sales of 1,486,827 in 2017 with all-time sales marks for Civic, CR-V and HR-V
• Honda trucks achieve best month ever (up 3.4%) and annual (up 4.1%) sales
• Acura RDX tops 50,000 units in sales for the third year in a row

American Honda Motor Co., Inc. (AHM) today reported its 3rd consecutive all-time annual sales record on sales of 1,641,429 Honda and Acura vehicles in 2017, an increase of 0.2 percent over its previous best set in 2016. AHM also set new annual and monthly sales records for light trucks, recording 840,450 sales in 2017 for a 3.3 percent gain, and 86,740 sales in December, rising 1.4 percent. The Honda Division also reported record annual sales, gaining 0.7 percent on total vehicle sales of 1,486,827while Honda trucks set new December and annual records, rising 3.4 percent on December sales of 75,856 and 4.1 percent on 2017 sales of 734,269. Total Acura Division sales declined 12.2 percent in December on sales of 15,062, and 4.2 percent in 2017 on total vehicle sales of 154,602.

Honda
With 8 completely new or refreshed models in 2017, including a new generation of electrified vehicles, the Honda brand continued its commitment to strengthening passenger car light truck sales by leveraging its North American production operations to attract a record number of customers for the 4th consecutive year. Honda's effort to better leverage its North America production operations to grow light truck sales continued to pay dividends:

• Newly dedicating a production line in Honda's Alabama to Pilot in October helped the three-row SUV to December sales of 18,602, a jump of 54 percent.
• CR-V, built at three plants in North America, also posted strong December sales of 36,983 units, to set a new annual sales mark of 377,895 as Honda's best-selling model.
• HR-V set a new annual record as well, topping last year's mark by 14.6 percent on sales of 94,034 for the year.

Honda also maintained its unique commitment to passenger car and strong retail sales leadership:

• Civic continued its record run with sales of 31,406 units in December on the way to a new all-time annual sales mark of 377,286 units.
• The all-new 2018 Accord continued to show strength in the incentive-heavy mid-size segment, as the 2.0 turbo model began to hit showrooms – triggering the full marketing launch set to begin in January. Overall, Accord topped 320,000 sales in 2017.
• Sales of the all-new Honda Clarity series of electrified vehicles reached a major milestone with December sales of more than 1,400 units signaling Honda's effort to take electrification mainstream, led by the launch of the all-new 2018 Honda Clarity Plug-in Hybrid in all 50 states.
• Overall, Honda Division set the following sales records:
  • Total vehicles, best ever annual sales – 1,486,827
  • Trucks, best ever monthly sales – 75,856
  • Trucks, best ever annual sales – 734,269

"2017 was a terrific year for the Honda brand with the continued fortification of our light truck and passenger car lineups, and a new generation of electrified vehicles combining to reach a record number of new customers for a 4th consecutive year," said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales. "8 all-new or refreshed product launches is an impressive achievement for any car company, but it put us in a strong, competitive position to maintain our unique commitment to retail sales to individual buyers."

Acura
Acura recorded its best sales month in 2017 in December, showing a positive trend with sales increasing over the last 3 months of the year. In addition to strong truck sales for RDX and MDX, sedan sales showed promise with TLX topping 3,000 sales in December.

• RDX ended 2017 with 51,295 sales for the year, the only vehicle in the fast-growing entry luxury SUV segment with 3 consecutive years above 50,000 units in sales – a critical foundation for the all-new RDX Prototype that will make its world debut the North American International Auto Show this month.

"The continued strength of the RDX is a great foundation for the next-generation RDX we will debut to the world in prototype form in Detroit later this month," said Jon Ikeda, vice president & general manager of Acura Sales. "This is the first in a new generation of Acura products based on our Precision Crafted Performance brand direction and we're pleased to reach this moment with growing momentum for the Acura brand."





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Toyota Motor North America Reports December 2017, Year-End Sales

FCA US Reports 2017 December and Full-year Sales

• In 2017, Nissan Division set an all-time record with 1,440,049 total sales, up 1 percent.
• For the second consecutive time, the Rogue crossover was Nissan's top-selling model with 403,465 sales, an increase of 22 percent.
• In 2017, Nissan trucks, SUVs and crossovers set an all-time record with 765,624 total sales, a 15 percent increase over the prior year.
• Nissan set annual sales records for Rogue and NV200.

• Murano crossover sales increased 23 percent to 9,718, a December record.
• Significant gains were also made by TITAN (+27 percent) and Armada (+36 percent).

Mazda Reports December 2017 and Full-Year 2017 Sales

Crossover Volume and A Strategy for the Future Mark the Year

January 3, 2018

IRVINE, Calif. (January 3, 2018) – Mazda North American Operations (MNAO) today reported December U.S. sales of 26,893 vehicles, representing a decrease of 6.5 percent versus December of last year. There were 26 selling days in December 2017, versus 27 the year prior. As such, on a Daily Selling Rate (DSR) basis, the company posted a decrease of 2.9 percent.

The company also reported calendar year (CY) 2017 total sales (combined fleet and retail) today, totaling 289,470, down 2.8 percent, versus CY2016. There were 306 selling days in CY2017, versus 305 in CY2016; the full-year DSR represented a decrease of 3.1 percent.

Key December and CY2017 sales notes:

• As part of Mazda‘s brand value management strategy, MNAO continued to significantly reduce fleet sales with 11,346 vehicles sold in CY2017. This number represents a decrease of 44.3 percent year-over-year (YOY).
• Backing fleet numbers out of the total vehicles sold, MNAO posted a 0.2 percent increase in retail-only sales for CY2017, with 278,124 vehicles sold.
• Mazda CX-5 posted record sales numbers in December, marking its best-ever month since first going on sale in February of 2012. Posting its tenth best-ever month in CY2017, CX-5 recorded a YOY increase of 17.6 percent, with 14,097 vehicles sold in December.
• Following the introduction of the new 2017 Mazda CX-5 in March, a record 127,563 CX-5 vehicles were sold in CY2017; marking an increase of 13.7 percent YOY, and beating its previous best-ever sales year in CY2016.
• Sales of the seven-passenger Mazda CX-9 rose 26.3 percent YOY, with 3,276 vehicles sold in the month of December. With 25,828 vehicles sold in CY2017, the CX-9 finished the year up 60.9 percent.
• The Mazda MX-5 Miata finished December down 32.0 percent YOY, with 493 vehicles sold, while full-year sales of the two-seat roadster were 11,294, marking a YOY increase of 19.3 percent.
• As crossover vehicle sales continue to dominate the U.S. market, Mazda’s CX-line posted YOY sales growth, with CX-3, CX-5 and CX-9 posting an increase of 16.8 percent in December. The three crossover vehicles finished the year up 15.6 percent, with 169,746 vehicles sold in CY2017.
• With much of the U.S. now in the winter months, Mazda‘s i-ACTIV All-Wheel Drive system – available as an option on all Mazda crossover SUVs – continues its popularity among crossover SUV buyers, with 59.9 percent of buyers choosing the option.
• MNAO reported Certified Pre-Owned (CPO) sales of 3,858 vehicles in the month of December, marking an increase of 20.8 percent YOY. Full-year sales resulted in a record CPO year for MNAO, posting YOY sales growth of 17.0 percent with 43,730 vehicles sold.

Mazda Motor de Mexico (MMdM) reported December sales of 5,619 vehicles, down 16 percent versus December of last year. Total CY2017 sales for MMdM were 54,163 vehicles, representing a decrease of 1.0 percent when compared to CY2016.

Forward-looking announcements made by Mazda in 2017 focused on human-centric vehicle development and building the Mazda brand. Major announcements included:

• Next-generation engine technologies with SKYACTIV-X
• A long-term vision for future technology development with Sustainable Zoom-Zoom 2030
• Next-generation KODO—Soul of Motion design vision through VISION COUPE
• A partnership for future collaboration to include a new production facility in the United States, technologies for electric vehicles, development of connected-car technologies and collaboration on safety technologies
• A new era for Mazda Motorsports through Mazda Team Joest
• A recommitment to the communities in which it does business through Mazda Drive for Good

Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through nearly 600 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at InsideMazda.MazdaUSA.com/Newsroom.