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Ford Explorer gets appearance pack for 2015

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Old Jun 15, 2014 | 01:45 PM
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Default Ford Explorer gets appearance pack for 2015


Gallery:
http://www.autoblog.com/photos/2015-...photo-2705799/

FORD EXPLORER UPDATED FOR 2015 WITH NEW COLORS, FEATURES AND A SPORTY NEW LOOK IDEAL FOR SUMMER

– Ford Explorer sales break the 20,000-vehicle mark last month for the first time since July 2005; 20,346 vehicles sold makes May the best month ever for the current-generation utility

– 2015 Ford Explorer XLT is available later this month with a new appearance package that adds a sportier look and more comfort and technology features at an outstanding value

– New package includes grille and mirror caps painted Magnetic Metallic, 20-inch machined aluminum wheels with painted pockets, and leather-trimmed and heated front seats with genuine Miko® suede inserts

Ford Explorer brings new options to utility vehicle customers for 2015, including a sport-inspired appearance package that raises the bar on comfort and technology without breaking the bank, as well as new colors and features.

"Customers asked for more and this is our answer," said Matt Zuehlk, Ford Explorer brand manager. "We know consumers love the look of Explorer Sport; with this package, you get that for Explorer XLT. It looks bold and rugged, and offers impressive technology at a surprising value."

Available later this month, the new option brings even greater variety, as customer demand for utility vehicles increases. Explorer sales topped 20,000 in May for the first time since July 2005, with 20,346 vehicles sold. This is a 21 percent increase compared to May 2013.

Based on Ford analysis of Polk new vehicle retail registration data from IHS Automotive, Ford is gaining share in the millennial demographic, defined as buyers ages 18-34. According to the analysis, as vehicle registrations within this demographic have increased 33 percent since 2009, Ford's share has increased 72 percent, more than double the industry pace. That means retail share for the Ford brand in this age group grew from 9.4 percent in 2009 to 12 percent today.

Since 2009, Explorer has contributed 21 percent to Ford's overall growth in retail registrations within this coveted demographic.

"Explorer contributes more to Ford's millennial sales and share growth than any other passenger car or utility vehicle in the lineup," said Erich Merkle, U.S. sales analyst for Ford. "This is more proof Explorer attracts all types of customers with great looks and third-row versatility."

The new appearance package for Explorer XLT includes striking exterior details, with 20-inch machined aluminum wheels featuring painted pockets, black body-side cladding and roof rack rails. Other features include a Magnetic Metallic painted grille, mirror caps and liftgate appliqué, "EXPLORER" hood badge and body-color door handles.

Interior details include leather-trimmed, heated front seats featuring Miko® suede inserts and contrast stitching, floor mats with special badging and auto-dimming rearview mirror.

The package also features technology upgrades such as SYNC® with MyFord Touch®, two 4.2-inch color LCD screens in the instrument cluster, an 8-inch color LCD touch screen in the Meteorite Black center stack, two USB ports and an SD card reader.

Additional updates for 2015 include new 18-inch aluminum wheels now standard on the base model; Class III trailer tow package now standard on Explorer Sport; and three new colors – Bronze Fire Metallic Tinted Clearcoat, Caribou Metallic and Magnetic Metallic.
http://www.autoblog.com/2014/06/14/2...pack-official/
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Old Jun 15, 2014 | 02:45 PM
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Those new colors all look great, they're also new to the Super Duty.

Sent from my Nexus 4 using IB AutoGroup
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Old Jun 15, 2014 | 02:47 PM
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Love the look of the new Explorers. Friend of a friend has one and has said nothing but good things about it.
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Old Jun 15, 2014 | 04:24 PM
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It's doing good for them. I would like to see an AWD option on the EcoBoost 4 (only FWD right now). New appearance package is similar to Lexus RX getting the Sport Appearance (AP) package that gives the front bumper of the RX F-Sport to a standard RX
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Old Jun 15, 2014 | 10:34 PM
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Thanks for posting. It will be interesting to see what more the appearance package option does for sales to the "younger" demographic. I am eager to see these interior changes in person. I wonder what other changes will grace the sport? So far on my sport I have color matched the door handles, completed fog and low beam 6K HID conversions and added dual color halos (Oracle) w/ remote. Good to see the door handles can now be color matched, and hopefully the HID issue is also resolved (standard not upgrade). The halogens were easily overpowered.

Edit: Just had a moment and went to Ford's website...sport still has "Headlamps, bi-functional projector beam halogen with unique blackout treatment" standard. Perhaps they will just bypass HID and equip with LED in 2016.

Last edited by GSthe4th; Jun 16, 2014 at 07:15 AM.
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Old Jun 15, 2014 | 10:45 PM
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The new ford explorers look great, and in black its just down right menacing.
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Old Jun 16, 2014 | 02:13 AM
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Adding the Sport model was a great marketing idea and now this lower-cost sport XLT option will help boost sales further. Same thing happened with the last Explorer when they added the XLS trim package.
I'd have to say I think this is the best looking Ford SUV at the moment. When the new Edge debuts this Winter, that may change though.
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Old Jun 16, 2014 | 10:21 AM
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^ agreed the Edge Concept looked good
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