Kia names new RWD flagship sedan Quoris

What do we even say about a name like Quoris? (Well, other than "What the heck?") With Kia calling its new flagship, rear-drive sedan the K9 in the Korean domestic market and the Quoris in the rest of the world, we think this promising car has the dubious distinction of having not one, but two of the worst names ever given to a new model.

Kia says Quoris is "derived from the English words 'core' and 'quality,'" but something was clearly lost in translation here, as Quoris is not only difficult to pronounce, it is utterly meaningless. Yes, we know it follows in a long line of such car names, but we doubt this is going to be seen as one of the good ones. It's not Lexus or Acura, heck, it's not even Amati.

Naming aside, the 2013 Kia Quoris should prove interesting when it launches later this year. Kia will be loading up the car with available features like full adaptive cruise control, a collision warning and mitigation system, blind spot detection and lane departure warning, and a multi-camera system similar to the brilliant Around View Monitor system from Infiniti.

But that name...

"Our decision to give this striking new sedan an unconventional name means it will stand out even further from the established crowd," said Thomas Oh, Kia's Executive Vice President & COO of the International Business Division, in a press release.

Okay then. At least Kia is making the Alphabet Game a little easier on the kids though. Finding those Q's can be difficult.

http://www.autoblog.com/2012/07/18/k...-sedan-quoris/

Awesome, another cool car from Korea!

It shares the same chassis as the Genesis, right?

Maybe there is still time to reconsider that name and order up some new badging??

Interesting looking car though.

More RWD sedans is always a good thing

Terrible terrible name...but at least its not another useless letter/number combination.

looks interesting...anyone seen anything on pricing/warranty?
http://www.autoguide.com/auto-news/2...ed-quoris.html

It looks good..can see a lot of BMW 7 series resemblances

No one cares

So this is the K9, right? Straight copy from 7 Series. Anyone see the shifter? That's 99% BMW.

Nice looking car.

meowCat, which drama/s has had this car?

Gotta agree with Mike on the name (Quoris), which sounds like something out of an old Latin dictionary. But even that isn't as silly as the Qashqai name that Nissan uses in Europe....or, as Mike points out, another idiotic alphabet-soup name.

With that grille, BTW, it could easily pass as a Buick. And, ironically, the last big U.S.-market Kia flagship (Amanti), actually drove and handled like a 1950's/60s-vintage Buick. It wallowed, leaned, and plowed into corners like a bowl of mush....to the point of borderline-dangerous in some situations. As for me, with my well-known like of comfort and a soft ride.....even I thought the Amanti's flabby steering system and underpinnings needed more firmness, which, for me, is unusual.

Another great product from Kia.

I think it looks great.

Is this competing against the Avalon?

If so, I see very competitive pricing, will probably start at $28k.