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2013 Lexus RX Marketing

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Old May 14, 2012 | 03:14 PM
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Thumbs up 2013 Lexus RX Marketing

I just saw a commercial for the RX, I tried finding it on YouTube and the Lexus website, but no luck.

It shows the 2013 Lexus driving inside a building towards a giant book that shows the RX and as it drives passed it, it turns the page.

First book showed the RX and as it drove passed it, it turned the page to the RX Hybrid, and when it drove towards the next book, the page turned and showed the RX F-Sport.

Anyone else seen this commercial?
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Old May 14, 2012 | 04:35 PM
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Here you go....






Here's a bunch of other videos straight from Lexus...
http://www.youtube.com/user/LexusVehicles/videos
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Old May 14, 2012 | 09:10 PM
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Great commercials! Are all Lexus ads done by Team One? This has the same feel as the GS Superbowl commercial, but better because it's a regular commercial and not a Superbowl one. The GS one, while nice, didn't deliver as a "Superbowl" commercial.
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Old May 14, 2012 | 09:19 PM
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This commercial was personally one of my favorites from Lexus...

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Old May 14, 2012 | 10:12 PM
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Well at least we know what a slammed RX F-sport will look like.

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Old May 14, 2012 | 10:45 PM
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I just saw the new RX commercial tonight and then ten minutes later they showed the old model photocopying one. Hadn't seen a car company do that in a long time.
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Old May 14, 2012 | 11:22 PM
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The new F-Sport RX commercial was cool

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Old May 15, 2012 | 07:48 AM
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Will Lexus ever bring a third row of seats in RX?
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Old May 15, 2012 | 09:57 AM
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Originally Posted by lalexusgs
Will Lexus ever bring a third row of seats in RX?
Doubtful. The slope of the hatch isn't very accomodating for a third row of passengers who are taller than 4 feet.

Love the copier commercial.
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Old May 15, 2012 | 05:05 PM
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Just saw the commercial. Not a bad one, although SUVs and crossovers don't tickle my fancy.
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Old Aug 21, 2012 | 02:32 AM
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Seems dealers were complaining at the ads showed the F-sport but they were not available to purchase. They are hitting lots now.
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