July 2009 Auto Sales
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First and foremost, congratulations to the ES for selling over 1 million units in the U.S. alone! The ES is the highest selling vehicle of all time but as of current times the ES is the second highest selling vehicle. Here are the sales of the ES since inception:
1990-19,534 Amazingly that many ES 250s were sold
1991-17,942 Not even a 10% drop in sales
1992-37,886 All new ES 300 which really establishes Lexus in this class
1993-40,678 Steady
1994-37,010 Steady
1995-38,225 MMC
1996-40,735
1997-58,494 All new model
1998-49,989 Big drop here its 2nd year. GS 300/400 debuts
1999-45,655
2000-41,320
2001-44,847 IS 300 is here and ES sales GROW!
2002-71,450 All new model is a HUGE hit. Wow
2003-65,762
2004-75,916 Big jump in its 3rd year
2005-67,577
2006-75,987 Sales are steady all years.
2007-82,867 All new ES EXTENDS its sales lead. Wow
2008-64,135 Economic Crisis hits
Jan-Jul-24,756
Total 1,000,765
As one can see 2007 was the best year for the ES.
1990-19,534 Amazingly that many ES 250s were sold
1991-17,942 Not even a 10% drop in sales
1992-37,886 All new ES 300 which really establishes Lexus in this class
1993-40,678 Steady
1994-37,010 Steady
1995-38,225 MMC
1996-40,735
1997-58,494 All new model
1998-49,989 Big drop here its 2nd year. GS 300/400 debuts
1999-45,655
2000-41,320
2001-44,847 IS 300 is here and ES sales GROW!
2002-71,450 All new model is a HUGE hit. Wow
2003-65,762
2004-75,916 Big jump in its 3rd year
2005-67,577
2006-75,987 Sales are steady all years.
2007-82,867 All new ES EXTENDS its sales lead. Wow
2008-64,135 Economic Crisis hits
Jan-Jul-24,756
Total 1,000,765
As one can see 2007 was the best year for the ES.
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By the end of September the RX should sell over 1 million units in the U.S. alone. The RX is the second highest selling vehicle of all time but as of current times the RX is the highest selling vehicle. Here are the sales of the RX since inception:
1999-90,338 Big gamble pays off, no competition is close
2000-89,864 Steady
2001-77,426
2002-72,963
2003-92,366 Amazing it sold its best its last year
2004-106,531 2nd gen model and it takes the RX to new heights
2005-108,775
2006-108,348
2007-103,340 Sales all those years are UNPRECEDENTED
2008-84,181 While a big dip, nothing to sneeze at
Jan-Jul-47,780 (new sales goal is 70k)
Total 981,912
As one can see 2005 was the best year for the RX.
1999-90,338 Big gamble pays off, no competition is close
2000-89,864 Steady
2001-77,426
2002-72,963
2003-92,366 Amazing it sold its best its last year
2004-106,531 2nd gen model and it takes the RX to new heights
2005-108,775
2006-108,348
2007-103,340 Sales all those years are UNPRECEDENTED
2008-84,181 While a big dip, nothing to sneeze at
Jan-Jul-47,780 (new sales goal is 70k)
Total 981,912
As one can see 2005 was the best year for the RX.
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The LS is the third highest selling vehicle of all time but as of current times the LS is the fourth highest selling vehicle. Here are the sales of the LS since inception:
1990-42,806 What a debut! This speaks volumes.
1991-36,955 strong, not a fluke
1992-32,561
1993-23,783 MMC
1994-22,443
1995-23,657 Yen rose and Lexus was to conservative with redesign
1996-22,237 Steady
1997-19,618
1998-20,790 MMC, a LS favorite model...
1999-16,357
2000-15,871
2001-31,110 All new model, big jump in sales
2002-26,261
2003-23,895
2004-32,272 MMC is a hit. Seems 2004 was a good year for peope
2005-26,043
2006-19,546
2007-35,226 Amazingly the all new model, more expensive than ever sells better than ever. Only 1990 was stronger!
2008-20,255 Huge drop as the market sours
Jan-Jul-5,731 Continues to suffer with the market
Total 497,417
As one can see 2007 was the best year for the LS.
1990-42,806 What a debut! This speaks volumes.
1991-36,955 strong, not a fluke
1992-32,561
1993-23,783 MMC
1994-22,443
1995-23,657 Yen rose and Lexus was to conservative with redesign
1996-22,237 Steady
1997-19,618
1998-20,790 MMC, a LS favorite model...
1999-16,357
2000-15,871
2001-31,110 All new model, big jump in sales
2002-26,261
2003-23,895
2004-32,272 MMC is a hit. Seems 2004 was a good year for peope

2005-26,043
2006-19,546
2007-35,226 Amazingly the all new model, more expensive than ever sells better than ever. Only 1990 was stronger!
2008-20,255 Huge drop as the market sours
Jan-Jul-5,731 Continues to suffer with the market
Total 497,417
As one can see 2007 was the best year for the LS.
The LS 460 has proven how the LS is part of the status quo, offering LWB, AWD, etc whereas previous models were pretty much one size fit all.
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The GS is the fourth highest selling vehicle of all time but as of current times the GS is the fifth highest selling vehicle. Here are the sales of the GS since inception:
1993-18,450 It was very hip in its debut
1994-12,905 Huge drop
1995-7,797 Another huge drop which the ES/LS sedans didn't encounter
1996-2,500 MMC does nothing to help
1997-175 Egads this is awful! See what happens when u have no V-8 in this class? You die!!!
1998-30,565 "Something Wicked this way Came"!!
1999-30,326 Amazingly steady
2000-26,705
2001-24,461 MMC with 430 debuting
2002-17,246
2003-13,306
2004-8,262 Very old in its model cycle
2005-33,457 All new model met sales goals
2006-27,390 Not as steady as the 2GS, 20% drop
2007-23,381 More steady
2008-15,759
Jan-Jul-4,107 Really getting hit in the head
Total 296,792
As one can see 2005 was the best year for the GS.
1993-18,450 It was very hip in its debut
1994-12,905 Huge drop
1995-7,797 Another huge drop which the ES/LS sedans didn't encounter
1996-2,500 MMC does nothing to help
1997-175 Egads this is awful! See what happens when u have no V-8 in this class? You die!!!
1998-30,565 "Something Wicked this way Came"!!
1999-30,326 Amazingly steady
2000-26,705
2001-24,461 MMC with 430 debuting
2002-17,246
2003-13,306
2004-8,262 Very old in its model cycle
2005-33,457 All new model met sales goals
2006-27,390 Not as steady as the 2GS, 20% drop
2007-23,381 More steady
2008-15,759
Jan-Jul-4,107 Really getting hit in the head
Total 296,792
As one can see 2005 was the best year for the GS.
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The IS is the fifth highest selling vehicle of all time but as of current times the IS is the third highest selling vehicle and I'm sure one day it will outsell the ES making it the second highest selling vehicle in current times. Here are the sales of the IS since inception:
2000-15,540 Debuts in June so not bad for 1/2 a year
2001-22,486 Pretty good
2002-20,306 Steady
2003-13,559
2004-9,972 I do have to say the G35 really hurt the IS 300 by this point...
2005-15,789 Sales rose as new model debuted very strong
2006-54,267 Passes 48k sales goal and is a HUGE hit
2007-54,933 Actually rises
2008-49,432 steady in a down market!! IS-F debuts
Jan-Jul-19,710 Doing well
Total 275,994
As one can see 2007 was the best year for the IS.
2000-15,540 Debuts in June so not bad for 1/2 a year
2001-22,486 Pretty good
2002-20,306 Steady
2003-13,559
2004-9,972 I do have to say the G35 really hurt the IS 300 by this point...
2005-15,789 Sales rose as new model debuted very strong
2006-54,267 Passes 48k sales goal and is a HUGE hit
2007-54,933 Actually rises
2008-49,432 steady in a down market!! IS-F debuts
Jan-Jul-19,710 Doing well
Total 275,994
As one can see 2007 was the best year for the IS.
The IS+ES combo is a hit!
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The GX is the sixth highest selling vehicle of all time but as of current times the GX is the sixth highest selling vehicle. Here are the sales of the GX since inception:
2002-2,190
2003-31,376
2004-35,420 Strongest year
2005-34,339 Steady
2006-25,454
2007-23,035
2008-15,759 Not bad considering this is now a 7/8 year old SUV
Jan-Jul-3,994
Total 171,567
As one can see 2004 was the best year for the GX.
2002-2,190
2003-31,376
2004-35,420 Strongest year
2005-34,339 Steady
2006-25,454
2007-23,035
2008-15,759 Not bad considering this is now a 7/8 year old SUV
Jan-Jul-3,994
Total 171,567
As one can see 2004 was the best year for the GX.
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The SC is the seventh highest selling vehicle of all time but as of current times the SC is the eighth highest selling vehicle. Here are the sales of the SC since inception:
1992-27,887 What a sizzling debut
1993-16,755 What a big drop!
1994-5,880 All coupe sales were dropping...yen rose
1995-15,872 MMC helped tremendously
1996-4,763 Ouch
1997-4,890
1998-2,771 another MMC
1999-2,815
2000-631 Ouch
2001-14,333 What a debut for the new SC 430
2002-14,462 Steady
2003-10,298
2004-9,708 Steady
2005-8,360
2006-5,847 MMC and updates but its clear sales will continue to drop
2007-3,927
2008-1,986 Ouch
Jan-Jul-542 Time for an update
Total 151,727
As one can see 1992 was the best year for the SC.
1992-27,887 What a sizzling debut
1993-16,755 What a big drop!
1994-5,880 All coupe sales were dropping...yen rose
1995-15,872 MMC helped tremendously
1996-4,763 Ouch
1997-4,890
1998-2,771 another MMC
1999-2,815
2000-631 Ouch
2001-14,333 What a debut for the new SC 430
2002-14,462 Steady
2003-10,298
2004-9,708 Steady
2005-8,360
2006-5,847 MMC and updates but its clear sales will continue to drop
2007-3,927
2008-1,986 Ouch
Jan-Jul-542 Time for an update
Total 151,727
As one can see 1992 was the best year for the SC.
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The LX is the eighth highest selling vehicle of all time but as of current times the LX is the seventh highest selling vehicle. Here are the sales of the LX since inception:
1996-5,398
1997-9,186 In two years was the best selling full size luxury SUV
1998-6,465
1999-14,723 First full year for all new model
2000-14,732 Amazingly steady
2001-9,320
2002-9,231
2003-9,193
2004-9,846 Again 2004 was a STRONG year...Steady for 4 years
2005-8,555
2006-5,595 Steady after the drop
2007-2,468
2008-7,915 All new model
Jan-Jul-1,957
Total 114,584
As one can see 2000 was the best year for the LX.
1996-5,398
1997-9,186 In two years was the best selling full size luxury SUV
1998-6,465
1999-14,723 First full year for all new model
2000-14,732 Amazingly steady
2001-9,320
2002-9,231
2003-9,193
2004-9,846 Again 2004 was a STRONG year...Steady for 4 years
2005-8,555
2006-5,595 Steady after the drop
2007-2,468
2008-7,915 All new model
Jan-Jul-1,957
Total 114,584
As one can see 2000 was the best year for the LX.
Interesting analysis, 1SICKLEX! Interesting to discover that the ES was completely unaffected by IS sales; although it did lose the top spot to the RX, its trendlines still hold strong. 1GS sales ended in near disaster and IIRC they had to resort to fleet sales, a once-only move Lexus would never do again. The 2SC is some ways has been an attempt to do something different in response to traditional coupe sales drop-offs, and with the folding hardtop they manage to stretch out a niche design longer...sort of like how the GX/LX have also had a small but dedicated market. Right now it's a down situation worldwide, but the best-ever numbers in 2007 give reason to hope that in future years sales may see similar heights again.
Last edited by encore888; Aug 8, 2009 at 08:46 PM.
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Interesting analysis, 1SICKLEX! Interesting to discover that the ES was completely unaffected by IS sales; although it did lose the top spot to the RX, its trendlines still hold strong. 1GS sales ended in near disaster and IIRC they had to resort to fleet sales, a once-only move Lexus would never do again. The 2SC is some ways has been an attempt to do something different in response to traditional coupe sales drop-offs, and with the folding hardtop they manage to stretch out a niche design longer...sort of like how the GX/LX have also had a small but dedicated market. Right now it's a down situation worldwide, but the best-ever numbers in 2007 give reason to hope that in future years sales may see similar heights again.
I don't see the SC ever selling as well as it did in 1992 simply b/c of price and the element of surprise. It maybe one of the best valued luxury coupes of all time. THe yen really hurt sales for the coupe. The SC 430 is odd now that I think about it that it DROPPED the 300 choice and became the old method "I drivetrain/engine" Lexus. I wonder if a SC 300/350 were sold how it would help sales?
Its amazing how well received a Lexus model is looking at these sales.
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