July 2009 Auto Sales
http://www.freep.com/article/2009080...icles-for-July
Top 20 vehicles for July
The government's cash-for-clunkers program is credited with boosting sales of the Honda Civic and the Ford Focus compared with a year ago.
July 2009 % change 2009 YTD % change
Ford F - Series 36,327 -19% 215,959 -32.4%
Toyota Camry 33,974 -19.4% 184,216 -34.7%
Honda Civic 30,037 3.1% 148,496 -36.6%
Honda Accord 29,774 -28.1% 160,817 -35%
Toyota Corolla 29,593 -14.1% 151,236 -33.9%
Chevrolet Silverado 27,617 -16.3% 177,566 -32.8%
Ford Focus 21,830 43.6% 91,184 -34.2%
Ford Escape 20,241 94.2% 96,643 -5.7%
Nissan Altima 19,252 -21.2% 115,680 -36.6%
Toyota Prius 19,173 29.7% 74,924 -29.5%
Honda CR-V 19,151 9.9% 98,068 -19.8%
Dodge Ram 17,723 16.9% 112,239 -25.3%
Ford Fusion 17,610 66.0% 102,756 4.3%
Toyota RAV4 15,912 32.5% 78,153 -6.4%
Chevrolet Malibu 15,339 -7.8% 91,168 -12.4%
Chevrolet Impala 14,649 9.6% 93,336 -38.7%
Hyundai Elantra 13,616 30.2% 53,520 -26.1%
Hyundai Sonata 13,381 17.3% 73,862 -4.5%
Toyota Tacoma 12,552 7.6% 65,713 -31.4%
Volkswagen Jetta 12,078 30.6% 58,721 5.6%
Source: Autodata Corp.
Top 20 vehicles for July
The government's cash-for-clunkers program is credited with boosting sales of the Honda Civic and the Ford Focus compared with a year ago.
July 2009 % change 2009 YTD % change
Ford F - Series 36,327 -19% 215,959 -32.4%
Toyota Camry 33,974 -19.4% 184,216 -34.7%
Honda Civic 30,037 3.1% 148,496 -36.6%
Honda Accord 29,774 -28.1% 160,817 -35%
Toyota Corolla 29,593 -14.1% 151,236 -33.9%
Chevrolet Silverado 27,617 -16.3% 177,566 -32.8%
Ford Focus 21,830 43.6% 91,184 -34.2%
Ford Escape 20,241 94.2% 96,643 -5.7%
Nissan Altima 19,252 -21.2% 115,680 -36.6%
Toyota Prius 19,173 29.7% 74,924 -29.5%
Honda CR-V 19,151 9.9% 98,068 -19.8%
Dodge Ram 17,723 16.9% 112,239 -25.3%
Ford Fusion 17,610 66.0% 102,756 4.3%
Toyota RAV4 15,912 32.5% 78,153 -6.4%
Chevrolet Malibu 15,339 -7.8% 91,168 -12.4%
Chevrolet Impala 14,649 9.6% 93,336 -38.7%
Hyundai Elantra 13,616 30.2% 53,520 -26.1%
Hyundai Sonata 13,381 17.3% 73,862 -4.5%
Toyota Tacoma 12,552 7.6% 65,713 -31.4%
Volkswagen Jetta 12,078 30.6% 58,721 5.6%
Source: Autodata Corp.
Code:
Toyota 111204 Ford 96008 Honda 78962 Chevy 57605 Hyundai 26997 Nissan 19252 Dodge 17723 Volkswagen 12078 Grand Total 419829
Last edited by bitkahuna; Aug 4, 2009 at 07:12 PM.
Lead Lap
Joined: May 2003
Posts: 442
Likes: 0
From: California
July Hybrid Sales
Toyota Prius 19,173
Ford Fusion 2,589
Toyota Camry 2,509
Ford Escape 2,329
Honda Insight 2,296
Lexus RX 1,369
Toyota Highlander 1,171
Nissan Altima 1,030
Honda Civic 969
Chevrolet Malibu 476
Saturn Vue 269
Chevrolet Tahoe 254
Mercury Milan 221
Mercury Mariner 214
Cadillac Escalade 167
Chevrolet Silverado 132
GMC Yukon 117
GMC Sierra 48
Lexus GS 45
Lexus LS 28
Saturn Aura 24
Source: Edmunds
No surprise that the Prius is the 500 lb gorilla in the room, easily owning Hybrid sales. 5th place for Honda Insight and 9th for Civic Hybrid. That's not very good for Honda. The flipside to that is 2nd place and 4th place for Ford with the Fusion and Escape hybrid.
Ford Fusion 2,589
Toyota Camry 2,509
Ford Escape 2,329
Honda Insight 2,296
Lexus RX 1,369
Toyota Highlander 1,171
Nissan Altima 1,030
Honda Civic 969
Chevrolet Malibu 476
Saturn Vue 269
Chevrolet Tahoe 254
Mercury Milan 221
Mercury Mariner 214
Cadillac Escalade 167
Chevrolet Silverado 132
GMC Yukon 117
GMC Sierra 48
Lexus GS 45
Lexus LS 28
Saturn Aura 24
Source: Edmunds
No surprise that the Prius is the 500 lb gorilla in the room, easily owning Hybrid sales. 5th place for Honda Insight and 9th for Civic Hybrid. That's not very good for Honda. The flipside to that is 2nd place and 4th place for Ford with the Fusion and Escape hybrid.
Lead Lap
Joined: May 2003
Posts: 442
Likes: 0
From: California
Mid-Sized Luxury Sales
Well here's the breakdown for the past year of the mid-sized luxury class along with the Genesis. The Genesis, in July, would have been on sale for a full year now.
Code:
Genesis MKS M GS A6 S80 STS RL E-Class 5-Series July 2,015 1,205 726 551 511 602 358 131 5,556 2,486 June 1,838 1,365 682 454 571 1,098 1,220 135 2,781 2,757 May 2,079 1,321 658 516 516 1,088 637 169 2,275 3,904 Apr. 2,076 1,178 441 468 388 681 711 202 1,795 4,319 Mar. 1,626 1,716 886 625 403 778 575 161 1,978 4,040 Feb. 1,263 1,346 1,107 595 445 671 357 186 2,104 3,191 Jan. 1,056 1,535 1,176 898 776 473 413 208 1,768 2,596 Dec. 1,040 2,100 1,194 1,200 1,218 959 907 245 3,464 3,699 Nov. 1,151 1,958 1,186 721 717 844 630 234 2,264 2,927 Oct. 1,121 2,072 1,193 819 758 424 632 272 2,098 3,958 Sep. 1,029 1,814 1,077 977 1,090 578 856 259 2,968 2,423 Aug. 1,177 2,374 1,221 1,686 1,520 576 975 316 2,681 5,287 Total 17,471 19,984 11,547 9,510 8,913 8,772 8,271 2,518 31,732 41,587
RX is the daddy of luxury cute-utes.
3er is the big brother (not yet daddy status) of entry luxury sedans/coupes.
LS is the big brother of fullsize luxury sedans.
No wonder BMW and Lexus are battling for the Luxury sales crown.
CL Community Team
Joined: Oct 2003
Posts: 4,334
Likes: 61
From: California
Toyota Prius 19,173
Ford Fusion 2,589
Toyota Camry 2,509
Ford Escape 2,329
Honda Insight 2,296
Lexus RX 1,369
Toyota Highlander 1,171
Nissan Altima 1,030
Honda Civic 969
Chevrolet Malibu 476
Saturn Vue 269
Chevrolet Tahoe 254
Mercury Milan 221
Mercury Mariner 214
Cadillac Escalade 167
Chevrolet Silverado 132
GMC Yukon 117
GMC Sierra 48
Lexus GS 45
Lexus LS 28
Saturn Aura 24
Source: Edmunds
No surprise that the Prius is the 500 lb gorilla in the room, easily owning Hybrid sales. 5th place for Honda Insight and 9th for Civic Hybrid. That's not very good for Honda. The flipside to that is 2nd place and 4th place for Ford with the Fusion and Escape hybrid.
Ford Fusion 2,589
Toyota Camry 2,509
Ford Escape 2,329
Honda Insight 2,296
Lexus RX 1,369
Toyota Highlander 1,171
Nissan Altima 1,030
Honda Civic 969
Chevrolet Malibu 476
Saturn Vue 269
Chevrolet Tahoe 254
Mercury Milan 221
Mercury Mariner 214
Cadillac Escalade 167
Chevrolet Silverado 132
GMC Yukon 117
GMC Sierra 48
Lexus GS 45
Lexus LS 28
Saturn Aura 24
Source: Edmunds
No surprise that the Prius is the 500 lb gorilla in the room, easily owning Hybrid sales. 5th place for Honda Insight and 9th for Civic Hybrid. That's not very good for Honda. The flipside to that is 2nd place and 4th place for Ford with the Fusion and Escape hybrid.
Lead Lap
Joined: May 2003
Posts: 442
Likes: 0
From: California
The question to me is who the HS250 will appeal to. I'm thinking the HS will have low conquest numbers, with the majority of its sales cannabalizing Prius, Camry Hybrid, IS250, ES, and maybe even some RX450h sales. Of course at 2500 units a month, the sales drop from these other models wouldn't be significant. You'd basically have to ask the consumer, what would you have picked if you didn't pick the HS.
Lexus Champion
Joined: Sep 2006
Posts: 2,025
Likes: 0
From: MIchigan
Well here's the breakdown for the past year of the mid-sized luxury class along with the Genesis. The Genesis, in July, would have been on sale for a full year now.
Code:
Genesis MKS M GS A6 S80 STS RL E-Class 5-Series July 2,015 1,205 726 551 511 602 358 131 5,556 2,486 June 1,838 1,365 682 454 571 1,098 1,220 135 2,781 2,757 May 2,079 1,321 658 516 516 1,088 637 169 2,275 3,904 Apr. 2,076 1,178 441 468 388 681 711 202 1,795 4,319 Mar. 1,626 1,716 886 625 403 778 575 161 1,978 4,040 Feb. 1,263 1,346 1,107 595 445 671 357 186 2,104 3,191 Jan. 1,056 1,535 1,176 898 776 473 413 208 1,768 2,596 Dec. 1,040 2,100 1,194 1,200 1,218 959 907 245 3,464 3,699 Nov. 1,151 1,958 1,186 721 717 844 630 234 2,264 2,927 Oct. 1,121 2,072 1,193 819 758 424 632 272 2,098 3,958 Sep. 1,029 1,814 1,077 977 1,090 578 856 259 2,968 2,423 Aug. 1,177 2,374 1,221 1,686 1,520 576 975 316 2,681 5,287 Total 17,471 19,984 11,547 9,510 8,913 8,772 8,271 2,518 31,732 41,587
Regardless of what others think, it looks like the Genesis is success. It is outselling its target the GS by 2:1...and pretty much owns some other much more established brands.
Lead Lap
Joined: May 2003
Posts: 442
Likes: 0
From: California
I don't think anyone has proclaimed the Genesis a failure. It's clearly a winner for Hyundai. I think what most of us would like to know is the conquest rate of the Genesis and what people would have opted for had they not purchased a Genesis. (i.e. Are people really opting for the Genesis over the GS, or did they really pick the Genesis over the ES?)
Lexus Champion
Joined: Sep 2006
Posts: 2,025
Likes: 0
From: MIchigan
I don't think anyone has proclaimed the Genesis a failure. It's clearly a winner for Hyundai. I think what most of us would like to know is the conquest rate of the Genesis and what people would have opted for had they not purchased a Genesis. (i.e. Are people really opting for the Genesis over the GS, or did they really pick the Genesis over the ES?)
I would also like to know what the they traded in or are these owners ones that have moved up from Camry's, Accords etc.
Guest
Posts: n/a
1. Genesis sales now include coupe/sedan
2. Sales goals were 20k for the sedan and 30k for the coupe for 50k a year.
3. The Genesis is NEWER than the GS and much CHEAPER.