Lexus new compact SUV
I think the X3 is a joke. Just get a 3 series AWD wagon.
How about a Lexus version of the Toyota Venza? How about a AC270h? With an exclusively plug-in hybrid powertrain. AC for Alternating Current, or whatever letters you want!
Lexus needs a hybrid halo vehicle, like the Prius. Something unique and immediately identifiable. This is a great opportunity!
P.S. Lexus, please let CALTY do the design.
I like the idea of that third row!
I just don't see the need for the RX to keep getting larger. The RX has sold so well without the need for a 3rd row. If they move the RX further up market, starting in the $40k range, I think they will lose more customers (RX customers that is) than they would gain. The MDX with it's three rows posted a sales decline while the aging RX still posted a gain last month.
There's a sizable amount of RX 300 owners who bought their RX's in the low to upper $30k. The thought of having to pay $10k more for a newer larger RX, probably wouldn't sit so well with them. A Lexus version of the RAV-4 is also very unappealing. AWD only would not be a benefit. You have a lot of areas in the country that wouldn't benefit from AWD, plus you would have to take the fuel economy hit that comes with AWD.
In the end, sure a baby Lexus SUV would probably easily outsell the EX and RDX, but how many RX sales would you lose in the process? In my opinion you would also dilute the brand equity with a Rav-4 based SUV. What's after that, a Corolla based Lexus to compete against the TSX?
I really dont like the idea one bit, but it could work here. They could make the new smaller model more car like and sport oriented and the RX more luxury oriented just like the IS and ES.
Its not even the fact cute-utes sell well or do anything for image. It seems Lexus is thinking about doing it because "everyone else" is doing it.
Now from a "get em and keep em" standpoint, a 30k SUV gets people in the brand and hopefully they move to a RX/GX/LX etc and get a lexus car etc...
On the other hand, Lexus sells over 300k SUVs now and to enthusiasts, Lexus is made "fun" of b/c of their vast SUV offerings (which is a contradiction since everyone else now has 2,3,4 SUVs). A 30-35k Lexus SUV, if they had production capacity, and if it is the usual Lexus home-run, could produce what, another 50-100k vehicles a year?
The RX is the best selling luxury vehicle, nothing is close, 100k a year and as high as 120k in its best years (the 3 sells around 130-140k a year but that includes all varients). Do you cannibalize those sales for a new cute ute?
I still think they should leave this funny market alone and continue to invest in "F", "h" and MORE COUPES!!!!
Celebrating Lexus & Toyota from Around the Globe
I really dont like the idea one bit, but it could work here. They could make the new smaller model more car like and sport oriented and the RX more luxury oriented just like the IS and ES.
Or take advantage and use the smaller models as a hybrid-only model.
Oh, and please, no el cheapo cute ute mini RX.
That's what the rav-4 is for
Last edited by GS3Tek; Feb 4, 2008 at 10:53 PM.
I just don't see the need for the RX to keep getting larger. The RX has sold so well without the need for a 3rd row. If they move the RX further up market, starting in the $40k range, I think they will lose more customers (RX customers that is) than they would gain. The MDX with it's three rows posted a sales decline while the aging RX still posted a gain last month.
There's a sizable amount of RX 300 owners who bought their RX's in the low to upper $30k. The thought of having to pay $10k more for a newer larger RX, probably wouldn't sit so well with them. A Lexus version of the RAV-4 is also very unappealing. AWD only would not be a benefit. You have a lot of areas in the country that wouldn't benefit from AWD, plus you would have to take the fuel economy hit that comes with AWD.
In the end, sure a baby Lexus SUV would probably easily outsell the EX and RDX, but how many RX sales would you lose in the process? In my opinion you would also dilute the brand equity with a Rav-4 based SUV. What's after that, a Corolla based Lexus to compete against the TSX?
The Rav already does a better job than all those others CUVs out there, plus I really dont see the need for yet ANOTHER cuv/suv in the line up.
Last September, Toyota said the company would launch 6 new hybrids by the end of 2012.
Now, a report from the German car magazine AutoBild suggests that 1 of those is a new Lexus: a baby brother for the brand's hugely successful RX 450h hybrid crossover utility vehicle.
The new compact crossover, which AutoBild dubs the CX 300h, would be based on the Toyota RAV4--meaning it too might be built in North America, as the RAV4 is.
There's no current RAV4 hybrid model, although if the report on the Lexus CX 300h is true, a RAV4 Hybrid would make sense. A pair of compact hybrid crossovers would mimic the arrangement between the larger Lexus RX 450h and the Toyota Highlander Hybrid, which share their basic platforms as well.
On the RAV4 front, however, the company is expected to launch a fully electric conversion for sale next year. Engineered by Tesla and first unveiled at the 2010 Los Angeles Auto Show, the limited-production model is to be known as the 2012 Toyota RAV4 EV.
The Lexus CX 300h, if it appears, would compete directly with the smallest crossovers from other luxury brands, including the BMW X1, the upcoming Audi Q3, the Infiniti EX, and the Cadillac SRX.
Going out on a limb, we suspect that the powertrain for an upcoming CX 300h might be the larger 2.5-liter 4 used with the company's Hybrid Synergy Drive system in the Camry Hybrid and the notably unsuccessful HS 250h dedicated hybrid sedan.
A smaller hybrid crossover would play to Lexus's strength, as the RX crossover line continues to be its mainstay in the United States, its strongest global market. As of May, the RX line represented 45% of all Lexus vehicles sold in the U.S. this year.
Lexus clearly hopes to build on that success in a segment--compact luxury crossovers--in which it's been notably absent thus far.
To see AutoBild's rendering of what a Lexus CX 300h might look like, click on the link below.
http://www.autobild.de/bilder/bilder...693.html#bild1








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