Lexus’ Changing Direction

“…We can’t just be looked at as an upgraded version of Toyota.” That’s the word from Lexus brand manager Kiyotaka Ise who has succinctly summed up the motivation behind Lexus’ new direction. The reality for Lexus is that they’re still being seen as a fancy Toyota. That might be hard to hear, but it’s a […] More »

  Comments | By - May 9, 2012

2012 LX Gets Wet In New Advert

We’ve all seen some variant of this commercial before, where cascades of “rain” water highlight all the car’s notable styling elements. For 2012, the LX has a brand new styling change that deserves attention (hint: It’s the grill) What else to do but pour water all over it in slow motion?

  Comments | By - May 7, 2012

Lexus Driver Plows into Graveyard

Police are looking for a student in North Carolina who crashed their 2006 ES into a cemetery knocking over at least a dozen headstones in the process. As if causing a ruckus among the dead wasn’t bad enough, the driver abandoned their car and left the scene on foot. Classy.

  Comments | By - May 4, 2012

A Million Ways to be Cool: The IS 300

With all this talk of potential new models for Lexus, it’s easy to forget the cars that first stoked passion in the Lexus lineup. A lot of people would claim the SC 300 as the first sporty Lexus, but the car that really captured the eyes and imagination of the tuning world was the IS […] More »

  Comments | By - May 1, 2012

Next Generation IS F With 450+ Horsepower?

What if the next Lexus IS F was bigger and badder? How about 450 horsepower, available in sedan as well as coupe and convertible form and aimed at Deutschland’s best? Sound good? So far we think so.

  Comments | By - April 24, 2012

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