SC430 - 2nd Gen (2001-2010)

Would you want your new Lexus to be tied to your DNA?

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Old 04-05-18, 03:31 PM
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DshngDaryl
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Default Would you want your new Lexus to be tied to your DNA?

Looks like that is their plan for the future...

http://www.lexus.com/geneticselect/?...WN0418_Snippet

http://view.lexuscommunications.net/?qs=6beefbd8eceebfe3de9f433be73ae11bacdd326780739e05a645161a48816f7d273dc6fb77db341bcb437739f6789800ca3f50c215a4ae51478b9a218f85279bbc63e76a0be503e1&et_cid=1095313&et_rid=141915231&cid=EMC_Vision_Brand_VISOWN0418_Webversion

Last edited by DshngDaryl; 04-06-18 at 10:00 AM.
Old 04-05-18, 05:05 PM
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Natroth
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Default My DNA wants an AMG-GT Roadster

Originally Posted by DshngDaryl
Looks like that is their plan for the future...

http://view.lexuscommunications.net/...418_Webversion
This is one of the sillier marketing ideas Lexus has had. Lexus sells based on design, reliability and street appeal. I buy with my heart, and wallet, not my DNA..... The whole DNA approach almost offends me personally as if to suggest that I might need help to pick my next car.

What if my DNA suggests I need a Mercedes AMG-GT Roadster, will Lexus tell me ????
Old 04-05-18, 07:01 PM
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VVTiBob
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All new technologies will find ways into our lives. This seems especially true in the “Wild West” of the biotechnology era. Sadly it seems, Lexus, not wanting to be out maneuvered by other automotive giants, believes this move is a step into an AI future for all of us.

I for one am too old to fall for this or any other such nonsense. I harken back for the good-ole-days where a hand crank or a foot starter was needed, no, a necessary step to begin a wondrous journey down pot hole laced pathways. When your suspension, or lack thereof, either kept you in your seat, or bounced you onto your bony *** on the side of the road. Where kidney damage was expected and every time your beer didn’t change color from golden yellow, to varying shades of pink to bright red, you kissed those rut ladened roads.

In my time, a workout didn’t mean going to the gym and ordering an organic vegaterian smoothie with a shot of alkaline ph neutral goat milk with sturgeon eggs smeared on brioche on the side. No during my days of manual steering, a left here or there, a couple of rights or U-turn in a business district meant your Biceps as well as your Brachioradilas were well flexed and pronated around a 26 inch diameter steering wheel. Or did I mention the cars of my youth had a turning radius that kissed the next zip code if you didn’t move fast and the brakes, oh the brakes. Fred Flinstone may have had had better stopping power, certainly better air conditioning.

Or did I say it was a time where a couple of days growth of beard wasn’t the fashion statement it is today. It just meant you hadn’t had a chance to get down to the neighborhood mom and pop store to get your single, double blade razor because you were working too many hours and nobody was using the post office, let alone some alacarte speciality delivery service to drop off stuff you ordered off the Internet today.

No, my fellow Club Lexus members of the SC430 (2nd Gen) forum, those days are gone forever. Today it’s all tech, 24hours a day, everyone connected everywhere, all the time, like it or not. Now our forefathers and foremothers (is that a word) our progenitors will preselect the Lexus of our dreams, hopefully mine has a drop top in the sequence.

Finally, and I must apologize for the length of my rant, it’s true I been around for awhile, and not only do I have the gray hairs to prove it, I’m also a beneficiary of the technology of today’s science and I have the hardware in my chest to prove that too. But, I’ve also been around the block once or twice and have learned a thing or two. In April, especially on or near the first of the month, always, without failure, read the footnotes.

Last edited by VVTiBob; 04-06-18 at 11:45 AM.
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Old 04-05-18, 07:24 PM
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Natroth
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Originally Posted by VVTiBob
All new technologies will find ways into our lives................... In April, always read the footnotes.
hahahahahahahahahahahahahahahahahahahaha..... loved your monologue. Woops, I forgot to read the footnote (now laughing at myself). Your many trips around the block, especially in SC430's, is the source of the sage advice and witticisms that fill these pages. I doff my hat to you............

Last edited by Natroth; 04-05-18 at 07:28 PM.
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Old 04-05-18, 07:34 PM
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It's a great marketing campaign. Of course, its totally stupid, but Lexus know that. The point is that its is so outrageous that will get talked about (gee, maybe even posted in an online forum ). Some local news show might cover it as a human interest piece at the end of the news. The bottom like is that to whatever extent it goes viral or is talked about, it is absolutely free publicity for Lexus.

Perfect example: whatever ad buy Lexus did to announce this -- I didn't see it. No, I heard about it when it was water cooler (forum) discussion. Cost to Lexus for my view: ZERO.
Old 04-05-18, 07:37 PM
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VVTiBob
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But what would Habious say?
Old 04-05-18, 11:28 PM
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Old 04-06-18, 03:58 AM
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Bgw70
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Originally Posted by VVTiBob
O...M...G!!!
i have nothing to write...
Old 04-06-18, 07:37 AM
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VVTiBob
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What? Haven’t you always wanted your car started in that fashion? There’s a whole new meaning to...get your motor running, Huh? Could they have improved the ad by including this as the exit soundtrack .....
The lyrics, BORN TO BE WILD could not have been a better fit.

Last edited by VVTiBob; 04-06-18 at 09:56 AM.
Old 04-06-18, 07:46 AM
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01LEXPL
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Every (true) enthusiast car has their DNA in it...

Busted knuckles, sweat and sometimes tears... Lord knows I crushed hands in my old ES300 numerous times
Old 04-06-18, 09:59 AM
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DshngDaryl
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Originally Posted by VVTiBob
In April, always read the footnotes.
DOH! I started this post and I didn't read the footnotes...
Old 04-06-18, 10:57 AM
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Bgw70
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Originally Posted by DshngDaryl
DOH! I started this post and I didn't read the footnotes...
LoL, they got me too!!!

Old 04-07-18, 09:14 AM
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Harold57
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It is nice to see that Lexus has a sense of humor. Funny. I loved it.
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