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Comparing the 3.3 in the RX330 with the 3.0 in the RX300 it just seems to me that the 3.0 was smoother, quieter and more refined engine than the current 3.3.
Should't Toyota with all their money have improved NVH (noise-vibration-harshness) over the 1MZ-Fe (3.0)?
I think the NVH is fine after the 3.3 is warmed up. There is sort of a whiny sound (when you're in the garage), but it subsides. Personally, I like the deep note while accellerating from a stop.
Every time I get a RX330 loaner, I feel the engine is louder and not as smooth, especially at higher RPM's. Yes, the 3.3 is more powerful, but I like the smoothness of my 3.0 better.
The engine note of the 3.3L is considerably different than the 3.0, probably due to changes in the exhaust. One of the early complaints on the 1RX was that it's exhaust was too mild-mannered for a "truck". Some macho types though their Lexus should sound more like an 18-wheeler climbing a steep grade, I guess. The result was a compromise that satisfied hardly anyone.
A second contributing factor was a slight change in valve timing required to move the torque curve down the rpm scale. Great for mid-range grunt, but less effective for noise control. Personally, I'm pretty happy with the trade-offs, but then my transmission was a "slow-learner", taking nearly 16K to figure out my driving style. After disconnecting the ECM a time or two, it finally adapted quite nicely and now seldom initiates an unwanted shift. As a result, it seems to be much quieter, keeping the engine spinning in the middle of the power band under all but the most dramatic circumstances. Plus according to the well known butt-dyno, it seems to be a good bit quicker.
I agree with Harrier, I have test driven a couple 330's and not noticed a difference, except I LOVED THE 330!!!! And I am a bit fussy. If I can get a 330 loaner I'll check it out!