Lexus has released prices for its upcoming NX compact crossover, and they’re as ambitious as its styling is outspoken. Base MSRP is $35,405 for the NX200t with front-wheel drive; the equivalent AWD model starts at $36,805. The hybrid NX300h is priced from $40,645, while adding AWD takes it up to a cool $42,235. The standard engine is a 235-hp 2.0-liter twin-scroll turbo four-cylinder—the first turbo, ever, in a Lexus—while the hybrid employs a 2.5-liter Atkinson-cycle four. A six-speed automatic transmission is standard with the turbo, while the 194-hp hybrid gets a continuously variable automatic with a “kickdown” feature for passing power.

The NX comes to market in November, and the pricing reflects a high level of electronic content, including a standard 4.2-inch TFT screen in the gauge cluster, a 7.0-inch infotainment screen (activated by a mouselike Remote Touch Interface), and an available wireless charging tray in the console. The standard audio includes HD Radio with Bluetooth wireless connectivity and a cache feature. Although the NX is based on the underpinnings of the RAV4 (which starts at a tame $24,565), Toyota asserts that almost 90 percent of its parts differ. NX pricing starts above the small luxury-crossover leaders, the BMW x1 ($31,850), Mercedes GLA ($32,225), and Audi Q3 ($33,425). Those are the competitors its wheelbase would suggest, although its overall length points to the pricier compact segment of X3, GLK, and Q5 (which Lexus cites as benchmarks). As with the German targets, the base MSRP is just a starting point.

2015 Lexus NX 200t F Sport
Lexus plans no fewer than five NX trim levels: Base, Comfort, Premium, Luxury, and F Sport. Comfort brings a power tilt/telescoping steering column and three-memory driver’s seat, adding $505 on the NX200t and $285 on the hybrid. Premium, including the Comfort content, adds 18-inch wheels, heated/vented front seats, a moonroof, and LED turn signals and DRLs; it tacks on $2890 to the NX200t and $2670 on the Hybrid.

Premium trim is available as a $2045 add-on to the F Sport (which gets its very own 18-inch wheels), but the most basic F Sport starts at $37,505. Adding all-wheel drive to the docket costs $1400. The sharpest NX of the bunch, the F Sport includes some handling tweaks, cosmetic touches, and exclusive seats; it’s available only on the gasoline-fueled NX200t.

Next up would beLuxury, in which $4885 buys all the aforementioned (except for the F Sport treatment—the sportiest NX tops out at Premium), plus wood trim, a heated steering wheel, a power rear hatch, rain-sensing wipers, leather front seats, and a towing package rated at 2000 pounds. The Hybrid won’t tow, but it can be capital-L luxurious for $4505 front-drive or $4665 on the AWD. We’ll save you a bit of math: the NX200t with AWD in Luxury trim looks like a $41,690 deal, including Lexus’s $925 destination fee. Then you enter the realm of stand-alone options, topped by $2140 for navigation, which also adds 10-speaker audio, and $1160 for LED headlamps with automated high beams.