LFA and Paris Hilton
Last edited by mmarshall; Feb 16, 2011 at 03:45 PM.
Celebrating Lexus & Toyota from Around the Globe
.I do agree, having a celebrity with an exotic Lexus, as opposed to just a hybrid Lexus can certainly help the brand.
I don't think Bentley's brand was devalued because Paris Hilton's boyfriend got a DUI in a Bentley, nor that the Mercedes SLR was devalued because Paris was often seen driving one. When I think Bentley, I think of those elegant cars I see every day around Miami, parked outside nice buildings and high end shopping malls. When I think Mercedes SLR, I think of Jeremy Clarkson racing the boat to Norway, and I think of the amazingly beautiful Mercedes SLR Stirling Moss which I once saw parked in Mayfair in London.
My point is these cars speak for themselves. They just need to be seen. The odd celebrity driver is a non issue. Everyone know that luxury cars are bought equally by those who deserve them and those who do not.
that is what i think affects lexus' image. if they didn't have this "requirement" or process, then honestly i would just laugh and move on. like you said, it's just another person with another nice car, they drive around. but with what lexus trying to portrait with the car and selection process, a lot of question marks came up.
We know Lexus is popular in Hollywood for its hybrids. Now there is a chance it will be popular b/c of the LFA.
On the other hand celebrities drive all sorts of exotics all the time so this is nothing new and almost non-news to me. I guess what makes it news is that Lexus tried to screen people for the car. They clearly felt that selling the car to this guy was a good move for the LFA from an exposure perspective. I had no idea who this guy was and what Paris was doing until today

Whats funny is pink is a color option from Lexus.


Good post.
That said, the reason I'm willing to cut Lexus quite a bit of slack for having a buyer selection process (other than the limited run, which is no longer relevant) is because the whole thing is overblown. And as usual, it's people who never actually went through the "application" process who are doing the (over)blowing. The only thing I was ever asked was my Lexus ownership history and a few months later I had my allocation. Whoever that celeb was who went on whatever radio show to whine about getting rejected, I doubt he actually got rejected - and if he did, I doubt it was anything but that his finances weren't in order. (Or maybe he managed to **** someone at Lexus off.)
If anything, Lexus just wanted to prevent speculation. I don't think it was ever an "enthusiast" thing, otherwise why would I get one? I never told Lexus I was ever going to drive it. Of course, now that the LFA isn't sold out in the US, I suppose the "choosing buyers" issue is not relevant.
Anyway, if Paris Hilton wants to buy an LFA or her boyfriend wants to buy one for her, good for them. And good for Lexus making a product that people want to buy. Hopefully we'll see her LFA on the road soon. I just think it's too bad so many people cast such harsh judgments just because they disagree with her lifestyle choices.
If we were to actually consider the nonsensical vitriol of irrelevant fanboys and commentators everywhere, we might wind up concluding that the LFA itself is more negative than positive. The much more attractive alternative is to enjoy greatness when we see it and dismiss BS for what it is.
yeah sure zach might not have the money (anything can be true). but remember s2000tois350 talking about his allocation and his phone call with the GM where he said 3-4 other very rich customers are all mad? well, how to explain them then? maybe the GM was bluffing.
and the fact that lexus didn't look at your driving background (unless they have CIA looking into you), like CDNROCKIES, maybe just enough to prove and show how much hype and bs lexus put up. see, we aren't the one brewing bs, we are just sticking to what lexus said and claimed, and putting it side by side with the conflicts we see here, and question about what's going on
i am happy to see the lfa on the road, and probably won't care much about who's driving it (unless that's me of course). judgment on her that's a simple fact of celebrity life, they are just center of discussion. of course, except that for paris, she basically made her life a very negative topic to talk about
Lexus' goal was to sell the car to people who will drive it, park it on the streets, make it visible to the people.

but with the hype they put up? meh
that is what i think affects lexus' image. if they didn't have this "requirement" or process, then honestly i would just laugh and move on. like you said, it's just another person with another nice car, they drive around. but with what lexus trying to portrait with the car and selection process, a lot of question marks came up.
It wouldn't matter to me one little bit if the car had just been put up on the open market and sold to the highest bidder. To "sell" it in the way that Lexus did and then, apparently, show that it was all a dog and pony show devalues the significance of Lexus in the supercar segment.
yeah sure zach might not have the money (anything can be true). but remember s2000tois350 talking about his allocation and his phone call with the GM where he said 3-4 other very rich customers are all mad? well, how to explain them then? maybe the GM was bluffing.

"Ummm....yes Mr. Buffett....we didn't think you were worthy of buying our car previously as you aren't enough of an "enthusiast" to project the image we are looking for....but we weren't able to sell them all....so if you still want one we'd now be happy to take your money."
Imo, if this is the route they planned all along, they should have opened it up freely and let guys like Leno, Seinfeld, etc. put them in their garages....even if only to be a part of a collection. At least you could respect them as dedicated car guys.
The very wealthy do NOT like to be told they can't have something. To first be told that they were not selected and then find out the car isn't sold out and that the selection process is a joke will cause many of them to avoid the brand like the plague.
i am happy to see the lfa on the road, and probably won't care much about who's driving it (unless that's me of course). judgment on her that's a simple fact of celebrity life, they are just center of discussion. of course, except that for paris, she basically made her life a very negative topic to talk about
I'm not hating on the LF A....I love it. However, Lexus shady portrayal of how the "selection" process works reflects very poorly on them and will not endear them to people with the kind of money to buy this car.
But my favorite sports car right now is the McLaren MP4-12C. Amazing technology in that one. I can't imagine if they could combine the chassis of the MP4-12C with the engine of the LFA.












