One more time, ESTABLISHED brands every one! Each one of these companies except the SLR (tanked in the market) were ESTABLISHED brands with ESTABLISHED customer bases. This is different from a NEW brand segment such as the LFA.

 

WHAT new brand ??? When did Lexus announce they have the intention of building another supercar ???

 

The LFA is it's own brand within a brand just as the LS is to the SC.

 

What's your point ? If they are not staying in the exotic market ...

 

BTW, do you still have the original brochure from your SC? Did you read about the history of the development of that car and where it has its roots? Lexus did a lot of homework to target that car in a segment where it would be received and when it came out it was extremely difficult to get.

 

Yes, with the dark purple car that i still have now, i don't even know where it is now, but I know I didn't throw it away.

The SC is different though, it's a mass produced car, but the LFA, nobody even knows what their intention is, there was a time when most people doubt the LFA prototype will ever make it into a production car, many here even thought they are abandoning it, we have had lots of discussion about it in Car Chat before you are here. Some here thinks that they might be producing this car just to avoid the embarrassment of abandoning a project that that they have spent so much time and money on. The new Toyota President who is a car enthusiast is said to have a lot to do with finally OKaying the production of the LFA.

 

I can't begin to have a clue what Lexus is doing with their overall product strategy. Everyone screams that the LFA is priced to high, but they are finding a market anyway if the sales data is correct. So, if they have carved out a market, they should continue to build on that market and not just drop it. They also need to add something in between so they can actually strengthen the image and capitalize on the brand strength. This is what RR is doing with the Ghost.

This discussion began about Paris Hilton buying an LFA. I've been running companies for almost 30 years now and I understand product branding and marketing fairly well, and my first post was to make the point that Paris Hilton getting an LFA doesn't help a new brand when it's still trying to create its still-fragile brand image.

There are countless websites that talk about branding failures and why and they don't need to be rehashed here.

 

I hope Paris did not get a Big Bang

 

^^ Nice word play....

 

At this point & time it's safe to say she doesn't have an LFA in her hands.

Common sense tells ME:

If she did have it already, we would have seen the "paparazzi" photos of her driving it around.

Good chance she will be driving around this proposed "White LFA" once her "New Show" hits the Airwaves.

Stay Tuned - Spring 2011


Just my Opinion at this time.


Joe Z

 

I love this yellow LFA and the girl

 

must be a publicity stunt. cuz once she wreck it, its gonna be 1 less LF-A on the road which would boost up the price lol

 

Getting a proto on the reality show was of course a publicity stunt. As far as her owning one? No stunt at all, she's a real owner.

 

A video of pics of her in her white LFA. Wonder if the original pics are available somewhere.
http://www.youtube.com/watch?v=AQxmrYzk7o0

 

hmm... we need a badge number