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The following 'luxury' features can all be added on without the luxury Package:
Perforated semi-aniline leather trim
Heated and ventilated front seats
Intuitive Parking Assist
Bi-Xenon High-Intensity Discharge (HID) headlamps
Adaptive Front Lighting System (AFS)
Illuminated door-sill scuff plates.
The only tell tale sign that it is luxury is if it has the memory seats.
That price looks like MSRP for a new vehicle, so a used one with low mileage should be closer to 30k.